TAKING CONTROL OF 5G CUSTOMER EXPERIENCE
Fumihisa Kimura 木村 文尚
Director - APAC
Global Strategy & Solution Engineering
Interop Tokyo 2019
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“Looking ahead, my new strategic priorities focus on …accelerating digital transformation, radically simplifying our operating model… and delivering the best digital customer experience.
We expect that this will drive revenue growth, reduce churn and lower our European net operating expenses by at least €1.2 billion by FY2021.”
Nick Read, Vodafone Group CEO
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“5G will give us an advantage over rivals, a more efficient mobile network and a reason for customers to spend more.”
Andy Penn, Telstra CEO
© 2019 ACCEDIAN Confidential Information
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Core Operator Services
TODAY’S CHALLENGE – MANAGEMENT PER APPLICATION + SERVICE PERFORMANCE
Internet access, WiFi, fixed mobile
IoT
IP VPN, SD-WAN, hybrid VPNs
VoIP/VoLTE
IPTV
Transport mobile backhaul
Enterprise low latency services –e.g. financial networks
YESTERDAY’S CHALLENGE WAS MANAGING
NETWORK CONNECTIVITY
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AUTOMATING SERVICE QUALITY MANAGEMENT IS A MUST WITH 5G
1Sandvine 2018 Global Internet Phenomena Report2Ericsson mobile network survey 20173Sandvine 2018 Global Internet Phenomena Report
73 %
In 2023, video will account for around
of mobile data traffic2
15 %Today, Netflix is
of the total downstream traffic across the entire Internet1
14 %
Gaming is also on the steady rise, with over
of global gaming traffic share coming from Richard’s favorite, Fortnite3
YET, WITH JUST 0.05% PACKET LOSS,STREAMING VIDEO EXPERIENCE IS IMPACTED SIGNIFICANTLY
PACKET LOSS RESULT
5% Unwatchable– video and audio break-ups
1% Unwatchable – constant large blockiness
0.5% Borderline watchable with blockiness
0.25% Watchable – but with frequent small blocky glitches
0.1% Watchable – but with less frequent small blocky glitches
0.05% Watchable – but with occasional small blocky glitches
This won’t fly with the gamers…
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5G NETWORK SLICING ASSURANCEIt will be up to the operators to monetize and guarantee network slices
SUM OF THE ASSURANCE CHALLENGE
=
USER EXPERIENCE IN THE SLICE
+
THE EXPERIENCE OF THE VNFS THAT MAKE UP THE SLICE
*
*Although it’s actually much more complicated than this…
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WILL THE MOBILE EDGE CLOUD ASSETS DELIVER A COMPETITIVE ADVANTAGE OR NOT?
Yes, if the service provider hosts the application in their central data center
Yes, if the service provider hosts the application in their edge data center
Yes, even if the application is in the public cloud
Possibly, but it's not clear to what extent
Over 70% of operators believe ownership of access and edge cloud assets gives them an advantage over the public cloud providers1
1Heavy Reading 5G Performance Monitoring Survey, Q3 2018
The challenge is to use performance monitoring to assure access and edge cloud and sell that
Q. Does ownership of access networks and edge cloud infrastructure enable mobile operators to offer superior end-to-end performance guarantees for 5G compared with public cloud providers?
Sounds great. Can I get an SLA to go with that?
27%
11%
40%
22%
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5G SERVICES & KPI MAPPINGClass Type Throughput
REQUIRED
LatencyALLOWABLE
Packet LossSENSITIVITY
Local ComputeREQUIRED
Examples
IoTNB-LTE-M / LTE-IoT allow devices to communicate as rarely as once
every 40 minutes
mMTC
MASSIVE MACHINE-TYPE COMMUNICATIONS
Sensors for Agriculture, Smart Meters, Connected Car Insurance, Smart City
Lighting, Package Tracking and Logistics
uRLLC
ULTRA-RELIABLE, LOW-LATENCY COMMNICATIONS
Real-time factory automation, Remote patient vital sign monitoring, Connected
car collision avoidance / Federated driving
eMBB
EXTREME MOBILE
BROADBAND
Real-TimeCOMMUNICATION /
INTERACTION
Video / hologram calling, VR gaming, Augmented reality, Telematics, Fixed
line internet replacement
StreamingVIDEO / MEDIA
UHD 3D YouTube, VR Movies & AR Sporting Events, 8k Video
HTTP/HTTPSInternet/ Web Services
Content, Visuals, client to server-based web applications and basic HTTP/HTTPS
connectivity to web
Mbps
100
101
0.1
ms
100
10
1
% PL
10
1
0.1
Mbps
100
101
0.1
ms
100
10
1
% PL
10
1
0.1
Mbps
100
101
0.1
ms
100
10
1
% PL
10
1
0.1
Mbps
100
101
0.1
ms
100
10
1
% PL
10
1
0.1
10 1
Mbps
100
101
0.1
ms
1001
% PL
100.1
Not Demanding
Within LTE Specs
Challenging
Low
Moderate
High
Performance Level Impact if Not Met
This is where the opportunity and the challenge lies
Source: GSMA
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5G REVOLUTIONIZES SERVICE INTRODUCTIONCompetitive support for service partners + assurance for end users requires core network evolution
3G/4G Service introduction
▪ Network too heavy & complex to support differentiated service performance
▪ Resource “lock-down” only way to guarantee SLAs
▪ Network unaware of services (for the most part... voice & IMS)
5G: Virtualization, service awareness & network slicing
▪ Virtualization dynamically assigns resources as needed, per service
▪ Performance profiles can be defined, enforced and monitored
▪ Monetization of services likely done indirectly (service partner, app provider…)
First steps to the personal network…feeding your personal AI
10COMPLETE QoE COVERAGEFROM CORE TO CAPILLARY
Microservice-based VNFs & Orchestrated Coverage
Streaming Analytics
Visibility to the Edge for End-to-end Application Chain QoE
Insight
ATTRIBUTES & BENEFITSPervasiveMeasures in Real-timeFollows the UserLow Resource RequirementAgile & Easy to DeployScales to Millions
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THE SOC IS HERERelies on high quality service performance data for QoE insight into customer experience
Customer Experience
Network Performance
Application Performance
Ingest, Store, Analyze
All Layer Data
Multiple Sources
Beyond Reporting
Analytics and Machine Learning
Single Consistent View
Analytics
ALL LAYERS
QoE
Passive Network / App PM
Real User Monitoring
End-to-End Application Delivery
TCP Metrics
North-South / East-West
Wide-angle View
L2-7 NPM/APM
Highly Accurate & Granular Active-Synthetic
PM
Patented One-Way Measurements
1s Bandwidth Utilization
Service Activation Testing
Remote Packet Capture
QoS
L2/3 PM
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© 2018 ACCEDIAN Confidential Information
APPAPP
THE HIGH STAKES MOBILE CLOUD PLATFORMW
HA
T A
WS
DID
TO
CO
MP
UTE
…
on
APP
SLA
QoS 3
QoS 2
QoS 1
…5
G W
ILL DO
TO M
OB
ILE
on
Network Slicing
QoSQoE
SLA-ready
vEPC
THE DIFFERENCE
IS THE OPPORTUNITY
NEW DIGITAL SERVICES ANCHOR GROWTH
AND ROI1
25%+
1 TMF 2017
THIS IS THE KEY!
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WHAT KEY THINGS SHOULD I LEAVE HERE WITH?How do I take control of 5G to win the customer experience race?
NOW more than EVER – How the NETWORK and APPLICATIONs work together drives CUSTOMER EXPERIENCE. Complete visibility is key!
We know you love data, and we know that you need data. Having access to the most high resolution, accurate and clean performance data enables you in several key areas; in ensuring customer experience, in managing dynamic 5G network slices, and in driving your AI initiatives.
Operators today have an especially unique opportunity. If you’re living in the cloud and looking at the network like a simplistic abstraction of an ethernet cable, you miss the details on what is required to build a reliable network. Your intimate knowledge of those data-driven details gives you a serious leg up.
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2
3
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TAKE THE OPPORTUNITY TO DIFFERENTIATE YOUR 5G EXPERIENCE
On the plus side
“The real promise of 5G is that it gives CSPs their first realistic opportunity to differentiate the service levels they deliver to different customers. It is transformative because of the flexibility it offers.”
Catherine Haslam, Principal Analyst, TM Forum
But there is still a little doom & gloom
“Failing to modernize OSS/BSS could result in an immediate and negative impact on revenue, with up to 67% of potential revenue at risk.”
Catherine Haslam, Principal Analyst, TM Forum
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The promise of 5G lies in executing on the experience promise.
THANK YOU!Contact me at [email protected]
We don’t want to just end up with the next G, do we?
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