Take Care | Take Charge Campaign
Brand – Take Care| Take Charge (An initiative by Garnier and the Times of India)
Objective – To create a buzz about the campaign and invite green ideas from the users across the 6 cities using TOI network as a platform.
Activation – Website development and promotional activities such as Banner advertisement, Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Management (SMM) and Facebook Ads
Result – Over 5000 ideas were registered with over 43,000 clicks in 37 days
TCTC Website
Users could send in their ideas through their mobile which is published as a daily contribution
City Specific Idea Count was displayed on the Map of India
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