TAKING YOUR EVENT TO THE NEXT LEVEL
USPTA Mid-Atlantic Convention
Bill Riddle
• USPTA Elite Professional and Tester • PTR Tennis Professional and Tester/ Clinician • TIA Global Cardio Tennis Speakers Team • Tournament Director and Co-Chair for Music
City Tennis Invitational • Produced and directed tennis events in 12
different countries • Radio Show host
What makes it an
“event”?
Objectives:1. Ask … what do I want?2. Compare and evaluate
your current event 3. Leave with a road map
DREAM BIG
• Best possible date1
• Best possible venue 2
• Best possible plan B3
Choices…
CREATING A BUZZ- What will create a buzz ?- What will get people out ?- What makes my event
attractive to sponsors ?- What makes my event special ?
Staffing
• Leadership • Committee(s)• Event Staff• Volunteers• Security• Set up and clean
up
Marketing & Media• Photographer + 1• Celeb Spokesperson• Press Releases • PR Firm • Local TV • Local Radio• YOU are your best promoter• Social network
Attracting & Securing ….• Sponsors
– Target audience– Demographics– What is our value
• Celebrities– Connections– TV and Radio– Think outside the box of tennis
• VIP involvement– Mayor or Governor – High profile coaches
On Site Needs…
• Transportation– Players and volunteers– Equipment
• Sponsors & VIP’s– Private area– Food and drink– Security
• Hospitality – Food and drinks – Beer and wine– On site vending – Legal bartender
• Media – Live remotes– Media area
Event Extras…• Demo Day • Pro Am• Kids Carnival area• Food trucks• Military and Fire Trucks• Lead up events
Challenges …
• Weather • Seasoned staff• Volunteers• No shows !!• Players dropping out
EVENT WRAP UP
• Thank You to everyone• Committee Lunch within a
month• Sponsor goodie bag – hand
deliver• Participant evaluations on
site
TAKE AWAY…OBJECTIVES…QUESTIONS …
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