1. MARK ELLISMANAGING DIRECTORMAY 2012

2. 10Things Weve Learned about HNWs (but were afraid to say out loud)

3. #1HNW is not oneaudience, its many. EveryHNW is a person, withemotions (and passions).

4. #2Most brands trade on lengthy heritages,built on trust, security and integrity.

5. #3Brands are surprised byjust how digitally savvyHNW audiences are

6. #4Wealth/Relationship Managersare insight goldmines.

7. #5A personal, fast and responsive service is expected.

8. #6Digital/technology rarely has a seat in the board room. Banks that still believe more in the power of marble halls and exclusive events, and regard online channels as nice to haves and a playground for gilded youth, will have a rude awakening MyPrivateBanking

9. #7Acquisition-wise, most Websites are used for customervalidation. To confirm theyve made the right choice.

10. #8Face-to-face meetingsand digital communicationswork together to growrelationships and business.

11. #9Despite growinguptake by HNWsglobally, mostfinancial brandsdo not embracesocial media.

12. #10Mobile is the future. Its also still an after-thought with most financial brands.

13. Thank Youm.ellis@syzygy.co.uk@mellis71www.syzygy.co.uk