DECLARATION
I , the unders igned Mr . Mul ia Br i j e sh T . ,A s tuden t o f
SYBBA hereby dec la re tha t th i s p ro jec t r epor t work p resen ted in
th i s r epor t i s my own my work and has been ca r r i ed ou t under the
superv i s ion o f Mr . Sawan Rupa la o f R . P . Bha lod ia Col lege ,
Ra jko t .
Th i s work has no t been p rev ious ly submi t t ed to any
o the r un ive rs i ty fo r any examina t ion .
Da te : ______ ___________
Place : ______ (Mr . Mul ia Br i j e sh)
1
ACKNOWLEDGEMENT
I f ee l g rea t p leasure to p resen t th i s P ro jec t r epor t
be fo re you . I hea r t i ly thankfu l to the en t i r e pe r son . Th i s i s he lped
me in gu idance and co l l ec t ing necessa ry in fo rmat ion .
I am very much thankfu l to manager Mr . Ras ikbha i
Pa te l , and employees o f the “Pa te l v iha r r e s tauran t s -a mul t i
cu i s ine” who have p rov ided and su f f i c i en t gu idance and necessa ry
in fo rmat ion abou t the un i t which I am incorpora ted in th i s r epor t .
I express my deepes t sense o f g ra t i tude toward our
co l l ege Mr . Sawan Rupa la who has gu ided me in p repar ing p ro jec t
r epor t . I am a l so thankfu l to our co l l age s t a f f member and my
c lassmates who have he lped in co l l ec t ing t rue and necessa ry
in fo rmat ion and p rov ided adequa te and t rue gu idance dur ing
p repar ing p ro jec t r epor t .
Date : __________ __________
Place : __________ (Mr . Mul ia Br i j e sh)
2
PREFACE
As a pa r t o f our s tud ies the indus t r i a l t r a in ing f rom the
p r inc ipa l s tudy po in t o f v iew i s ve ry impor tan t fo r BBA s tuden t .
As pe r the cur r i cu lum by the Saurash t ra Univers i ty , i t
i s compulsory to have a Serv ice bas indus t ry ’ s v i s i t in SYBBA and
indus t r i a l v i s i t r epor t . The a im of th i s t r a in ing i s to ge t look o f
wha t we s tudy in the c lass room s tudy would no t he lp to g rasp the
en t i r e knowledge . Hence p rac t i ca l knowledge i s necessa ry .
Th i s r epor t con ta ins a l l the de ta i l s l ea rned by me a t the
bes t o f my e f fo r t s . I hope the repor t se rves the purpose as
r equ i red .
3
INDEX
S r . N o P a r t i c u l a r s P a g e N o .
1 G e n e r a l i n f o r m a t i o n 5
2 S e r v i c e s 1 2
3 F o o d & B e v e r a g e 1 8
4 M a r k e t i n g D e p a r t m e n t 2 6
5 F i n a n c e D e p a r t m e n t 3 8
6 P e r s o n n e l D e p a r t m e n t 4 7
7 S W O T A n a l y s i s 5 9
8 F u t u r e P l a n 6 2
9 S u g g e s t i o n s 6 4
1 0 C o n c l u s i o n s 6 5
1 1 B i b l i o g r a p h y 6 7
4
General Informatio
n
5
GENERAL INFORMATION
His to ry & Deve lopment
Company a t a g lance
Loca t ion purpose
Size o f the o rgan iza t ion
Form of the o rgan iza t ion
6
HISTORY & DEVELOPMENT
The PVR was es tab l i shed in the yea r 1980 , and became
one o f the mos t f amous res tauran t s in the Ra jko t . At tha t t ime the
se rv ices p rov ided by the PVR i s too l e s s . And the workers o f the
PVR were on ly 10 . Now a day the i r r e sources a re o f human i s more
than 50 .
PVR has come long was s ince i t s smal l beg inn ing and
i s now one o f the mos t f amous and mos t r e spec ted res tauran t in the
Ra jko t .
In 1999 , they made one ano ther b ranch a t na t iona l
h ighway 8 -B.and i t i s a l so a r esor t .
7
GENERAL INFORMATION
NAME OF THE HOTEL
THE PATEL VIHAR RESTURANTS
YEAR OF THE ESTLABLISHMENT
The ho te l was s t a r t ed in the yea r 1980 At Ra jko t a s
THE PATEL VIHAR RESTRANTS
LOCATION
THE PVR i s s i tua t ing a t Ra jko t . Th i s company i s sp read ou t in 500
square mete r s
ADDRESS
Near re l i ance pe t ro l pump,
Kuwadva road ,
Ra jko t -360003 .
Na t iona l h igh way 8 -B
Nawagam
Rajko t -360003 .
TELEPHONE &FAX NO.
8
FORM OF THE ORGANIZATION
The fo rm of o rgan iza t ion i s jo in t Hindu fami ly .
PROMOTERS
Kanubha i Pa te l
Ghanshyambha i Pa te l
Ras ikbha i PAte l
9
LOCATION PURPOSE
Selec t ion o f loca t ion i s ve ry impor tan t f ac to r fo r any
bus iness un i t . Because once i t would se lec t , i t w i l l no t to be
change eas i ly . The bus iness in su i t ab le a rea o r a p roduc t ion in
‘ indus t r i a l e s t a te ’ i s ve ry use fu l too l fo r p roduces o r indus t ry to
inc rease p ro f i t ab i l i ty o r dec rease cos t o f p roduc t ion .
One o f exper t in th i s f i e ld remarks , “The loca t ion o f
p lan t shou ld be f i e ld in such a manner tha t peop le in te res ted in
th i s success , can se l l goods mos t p ro f i t ab i l i ty and can manufac tu re
wi th l eas t expend i tu re . ”
THE PVR i s s i tua ted a t Kuwadva road , Near the AAN
Pe t ro l Pump, Ra jko t . Th i s company s i tua ted hea rs fo r some reasons
a re as fo l lows .
At na t iona l h igh way 8B
Near Ranchod Ashram
Jus t 3 KM away f rom Bus S ta t ion
Jus t 1 .5 Km away f rom Ra i lway s t a t ion
10
SIZE OF ORGANIZATION
Accord ing to Ind ian company ac t , the re th ree main
types o f indus t ry
SMALL SCALE
MEDIUM SCALE
LARGE SCALE
The PVR has under the ca tegory o f ‘MEDIUM SCALE’ .
FORM OF ORGANIZATION
The main bus iness fo rm of o rgan iza t ion i s fo l lows .
SOLE PROPRIETOR CONCERN
PARTNERSHIP FIRM
JOINT STOCK COMPANY
The PVR has under the ca tegory o f So le p ropr ie to r sh ip concern .
11
Service Departme
nt
12
SERVICE DEPARTMENT
In t roduc t ion
Serv ices p rov ided
Serv ices o f f ron t o f f i ce
13
INTRODUCTION
WHAT SERVICE MEANS?
Serv ice has go t d i f fe ren t mean ing o r can be unders tood
in d i f fe rence ways .
From the above a l l mean ing any mean ing can be
cons ide red o r i s app l i cab le fo r the se rv ice company . Bu t the
p re fec t mean ing wi l l be o r can be the combina t ion o f a l l the
mean ings .
“The act ion o f he lp ing someone working for
someone , sys tem supply ing a publ ic need & ready to ass i s t
someone when required”
THE PVR i s pe r fec t ly su i t ab le wi th th i s mean ing
because i t he lps pub l i c by p rov id ing i t s f ac i l i t i e s , by g iv ing i t s
f ac i l i t i e s , by sa t i s fy ing pub l i c needs and a l so ready to ass i s t them
whenever r equ i red .
14
SERVICES
A se rv ice i s the mos t impor tan t pa r t and major key fo r
the success o f any un i t . Wi thou t a se rv ice , marke t ing canno t be
imag ined . Se rv ice i s one too l in the hands o f the marke t ing
th rough which i t g ives l i f e to a l l marke t ing p rogram. So , the main
respons ib i l i ty o f the marke t ing would be to know i t s se rv ice we l l
and to t ake p roper se rv ice dec i s ion .
BIRTHDAY PARTY:
I f some one wan ts ce lebra te B i r thday in THE PVR,
they a re p rov id ing b ig ha l l fo r pa r ty and a r range the even t . They
p rov ided mus ic to the pa r ty , and a l so a r range fo r co ld -dr ink and
food to the members o f pa r ty so ; pe r son can ge t bo th en te r t a inment
and food .
MARRIGE PARTY:
Some one wan ts to a r range a mar r i age pa r ty . They
hand le the even t ; they p rov ide food & o the r se rv ices and a l so
p rov ide mus ic and o the r f ac i l i t i e s .
15
DANCE PARTY:
I f the fes t iva l o f “Chr i s tmas” and “new year” they
p rov ide a l l the types o f en te r t a inment to the a l l cus tomers . Se rv ice
l ike mus ic , dance f loor o the r many types o f se rv ices to ce lebra te
f es t iva l .
MEETING & CONFERENCE HALL:
They a re p rov id ing bus iness ha l l fo r mee t ing &
confe rence . I f any pe rson wan ts to a r range bus iness mee t ing they
a l low them.
By th i s way , THE PVR prov ides va r ious se rv ices to
the i r cus tomers . They t ry to p rov ide a l l the types o f se rv ices to the
cus tomer so cus tomers don’ t f ee l t roub le h imse l f . They th ink tha t
BEST QUALITY SERVICES prov ided to cus tomer i s the i r
r e spons ib i l i t i e s .
16
SERVICES OF FRONT OFFICE
Services of the front off ice
“The ac t ion o f he lp ing someone work ing fo r someone ,
sys tem supp ly ing a pub l i c need & ready to ass i s t someone when
requ i red”
THE PVR i s pe r fec t ly su i t ab le wi th th i s mean ing
because i t he lps pub l i c by p rov id ing i t s f ac i l i t i e s , by g ib ing i t s
f ac i l i t i e s , by sa t i s fy ing pub l i c needs and a l so ready to ass i s t them
whenever r equ i red .
Advance book ing : Through d i rec t con tac t , By
Mai l , By
D i rec t Te lephone Contac t
Par ty Ground Booking : Di rec t con tac t
17
Food &BeverageDepartme
nt18
19
FOOD & BEVERAGE DEPARTMENT
In t roduc t ion
Types o f food
Types o f lunch & Dinner
Tab le se rv ice
Qua l i ty con t ro l
Spec ia l r aw mate r i a l
S to rage
20
INTRODUCTION
The key depar tment o f ho te l i s food depar tment . I f the
ve ry n ice se rv ice i s p rov id ing by se rv ice depar tment bu t the food
i s no t tha t much good . The cus tomer does no t p re fe r tha t
r e s tauran t .
In the food & beverage depar tment , they have to
making c lean ing everyday . They have to use bes t i t ems fo r making
food . They have to t a s t e qua l i ty and t ry to main ta in qua l i ty , the
main cooks hav ing exper ience and ab i l i ty to make bes t food .
THE PVR hav ing we l l k i t chen and cook i s ab le &
exper ience . Every day use bes t i t em fo r su rv ive cus tomer . They
make l i s t o f i t em tha t they needed . They a re a lways go ing to
purchase qua l i ty p roduc t .
21
TYPES OF FOOD
THE PVR i s mul t i cu i s ine res tauran t . There i s a mul t i
type o f food . They p rov ide vege ta r i an . They a re p rov id ing
d i f fe ren t food d i shes . The ob jec t ive o f ho te l i s to p rov ide bes t
food & bes t qua l i ty to i t s cus tomer .
They p rov ided fo l lowing food d i shes
Guja ra t i
Ka th iyawadi
Pun jab i
Sou th Ind ian
Cont inen ta l
Fas t food
22
TYPES OF LUNCH & DINNER
The p r ice i s ma t te r depend ing upon the pe r son . I t de fe r
f rom person to pe r son . The p r i ce id depend ing on the bas i s o f food
which pe r son se lec t s to ea t?
The pe r son se lec t fo l lowing lunch . They have to pa id
amount . In th i s lunch , menu i s f ix ing , food i s un l imi ted .
Bus iness lunch & d inner
Ord ina ry lunch & d inner
Spec ia l lunch
Fes t iva l lunch & d inner
Par ty lunch & d inner
23
TABLE SERVICE
They a re p rov id ing se rv ice to the i r cus tomer . They a re
p rov id ing soup to dese r t se rv ice . When any cus tomer came in
res tauran t they g ive them welcome dr ink . Af te r g iv ing we lcome
dr ink they g ive menu and a f t e r se lec t ing menu by cus tomer . They
p rov ide cus tomer se lec ted food wi th in in 20 minu tes . Af te r i t
cus tomers wan t any th ing , they p rov ided i t to them.
24
QUALITY CONTROL
THE PVR i s ma in ta in ing qua l i ty by exper ience &
exper t pe r son . They never compromise to i t s qua l i ty & se rv ices .
They a lways t ry to i t s l eve l bes t .
Good raw mate r i a l
Main ta in qua l i ty by exper ience employee
Food make by exper ience man
Spec ia l d i shes make by exper t man
SPECIAL ROW MATERIAL OF FOOD
Every ho te l has some spec ia l ma te r i a l which i s no t use
by any one o f i t s compet i to r
F resh vege tab les
F resh ingred ien t s
25
STORAGE
THE PVR i s hav ing s to rage depar tment in which they
a re s to re d i f fe ren t r aw mate r i a l some of them have long pe r iod l ike
15 day to changes , some of them have ve ry shor t pe r iod i . e . da i ly .
The s to re keeper examine s to re a f t e r eve ry 15 days th i s
s toke i s o i l , sugar , t ea , co f fee . And o the r s tock examines s to re da i ly
bases i . e . f r e sh vege tab le , mi lk .
Af te r examine by s to rekeeper , he make a l i s t o f th ings
tha t wi l l be needed and g ive to purchase manager , purchase
manager t ake fo rm cash ie r and purchase th ing l i s t ed in l i s t .
The s to re keeper has to v i s i t s to rage depar tment and
check the s tock o the rwise i t i s c rea te d i f f i cu l ty fo r cooks . And
mismanagement i s p lace . Bu t THE PVR has p roper management o f
food & beverage depar tment . I t i s s t r eng th o f the un i t .
26
MarketingDepartme
nt
27
MARKETING DEPARTMENT
In t roduc t ion
Objec t ive o f marke t ing
Marke t ing mix
Produc t mix
Pr ic ing po l i cy
Promot ion mix
Marke t r e sea rch
Adver t i sement
Sa les p romot ion
Compet i to r s
28
INTRODUCTION
In th i s g loba l economy, marke t ing management
occup ies a s ign i f i can t p lace whe ther i t i s a new f i rm or i t i s an
es tab l i shed un i t . In th i s combat ive wor ld every concern
o rgan iza t ion ob jec t ive , an e f f i c i en t & e f fec t ive o rgan iza t ion o f
marke t ing depar tment i s a p r ime cond i t ion .
Marke t ing occup ies an impor tan t pos i t ion in the
o rgan iza t ion o f bus iness un i t . Wi thou t p roper marke t ing the
company canno t ach ieve i t s goa l . Accord ing modern marke t ing
concep t , " marke t ing s t a r t s wi th the p roduc t s idea and ends wi th
cus tomer ’ s sa t i s fac t ion .”
Accord ing to Phi l ip Kot ler , “Marke t ing i s the p rocess
o f p lann ing , and execu t ive the concep t ion , p r i c ing p romot ion and
d i s t r ibu t ion o f goods ideas to c rea te exchang ing wi th t a rge t g roups
tha t sa t i s fy cus tomer and o rgan iza t ion ob jec t ive .”
The concep t o f marke t i s ve ry much impoten t in
marke t ing . The American Market ing Assoc ia t ion de f ines “A
marke t a s the aggrega te demand o f the po ten t i a l buyer fo r
p roduc t / se rv ice .”
I t i s sa id tha t wi thou t e f f i c i en t marke t ing o f the goods ,
even though we wi l l c rea te bes t p roduc t , bu t we canno t se l l i t .
29
OBJECTIVE OF MARKETING
In the bus iness , each &every ac t iv i ty hav ing some
ob jec t ive . In tha t manner marke t ing has a l so some ob jec t ives . And
THE PVR’s ob jec t ives a re a s fo l lows .
To f ind new and f resh cus tomers and sa le the i r company
p roduc t .
Try to make good and qua l i ty p roduc t .
To p rov ide success fu l d i s t r ibu t ion to cus tomers .
To sa le the i r goods in new a reas and make new cus tomers and
sa t i s fy o ld cus tomers .
30
Price
Promotion
Place
Product
MARKETING MIX
“Marke t ing mix i s the se t o f marke t ing too l s tha t the
f i rm uses to pursue i t s marke t ing ob jec t ive in the t a rge t marke t”
- Phi l ip Kot ler
The bas i s o f marke t ing opera t ion i s the co-ord ina t ion
o f four key va r iab les namely ,
Produc t
P r i ce
P lace
Promot ion
4P`S of Marketing
31
PRODUCT MIX
Produc t mix i s the l i s t o f a l l p roduc t o f fe red fo r sa le
by a company . I t i s de f ined as “The compos i t e o f p roduc t o f fe red
fo r sa le by a f i rm or a bus iness un i t . ”
The p roduc t mix o f a company has two charac te r i s t i c s : -
Dep th
Wid th
Depth depends on the number o f p roduc t s i t ems wi th in
each p roduc t l ine .
Wid th depends on the number o f p roduc t s g roup o f
p roduc t s l ine wi th in the company .
THE PVR has p roduc t wid th in food d i shes . I . e .
Mexican , Tha i , I t a l i an , Pun jab i , Ch inese , & con t inen ta l i t ems .
THE PVR has p roduc t wid th a l so in Room. I . e . f ami ly
t ab les , execu t ive t ab les , ac rooms , coup le rooms .
32
PRICING POLICY
Pr ic ing i s a ve ry c r i t i ca l dec i s ion in marke t ing
management . I t i s a p r i ce regu la to r o f p roduc t ion , d i s t r ibu t ion and
consumpt ion o f goods . P r i c ing s t r a tegy de te rmines the f i rm’s
pos i t ion in the marke t .
P r i c ing dec i s ion has s t r a teg ic impor tance in any
en te rp r i se . I t means dec i s ion o f de te rmin ing p r i ce o f a p roduc t .
P r i ce can be de f ined as the exchange va lue o f the goods o r se rv ices
in the t e rms o f money . The p r i ce o f p roduc t s shou ld be de te rmined
in such a mat te r so as to o f fe r a r easonab le amount o f p ro f i t to the
manufac tu re r , a r easonab le remunera t ion to midd le man and the
maximum sa t i s fac t ion to the consumers .
Pr ice i s an impor tan t e l ement in the marke t ing
mix . The po l i cy i s on ly fac to r tha t genera te r evenue o the r f ac to r
a re expense . P r i ce i s on ly revenue genera te e l ement . So p ro f i t s
depend upon the p r i ce .
Whi le dec id ing the p r i ce o f p roduc t , fo l lowing
fac to r s a re cons ide red as cos t :
Cos t o f r aw mate r i a l
Wags pa id
Elec t r i c i ty expenses
Es t ima t ing cos t
Other cos t
33
PROMOTION MIX
The marke t ing mix ac t iva tes o r p roduc t p lann ing and
d i s t r ibu t ion a re pe r fo rmed main ly wi th in bus iness o r be tween a
bus iness and the member o f i t s d i s t r ibu t ion channe l s . However ,
though i t s p romot iona l ac t iv i t i e s , a f i rm communica tes d i rec t ly
wi th po ten t i a l cus tomers and as we l l we see , i t i s no t a s imple
p rocess .
Bas ica l ly , p romot ion i s a a t t empt to in f luence , and
more spec i f i ca l ly p romot ion i s an e lement in an o rgan iza t ion
marke t ing mix tha t se rves to in fo rm, pe r suade and remind the
marke t o f the p roduc t and the o rgan iza t ion se l l ing i t , i n hopes o f
in f luenc ing the rec ip ien t ‘ s f ee l ing , be l i e f o r behav io r .
“Promot ion cons i s t s o f those ac t iv i t i e s tha t a re
des igned to b r ing a company goods and se rv ices to the favorab le
a t t en t ion o f cus tomer”
There a re four fo rms o f p romot ion a re as fo l lows .
Persona l Se l l ing
Adver t i s ing
Sa les P romot ion
Publ ic i ty And Pub l ic Re la t ion
THE PVR makes a p romot ion ac t iv i ty . So they can
inc rease the vo lume of sa les and ea rn ing maximum prof i t .
34
MARKET RESEARCH
Marke t ing resea rch i s a sys temiz ing ga the r ing
record ing and ana lyz ing the da te abou t the marke t ing p rob lem to
fac i l i t a t e dec i s ion making .
Thus , marke t ing resea rch concen t ra tes on the s tudy o f
p roduc t p lann ing , adver t i s ing and sa les p romot ion , d i s t r ibu t ion ,
s t ruc tu re , marke t ing s t r a teg ies , marke t ing compet i t ion , buyer ’ s
behav io r and a t t i tude in the marke t ing p lace .
THE PVR i s NOT h igh qua l i ty bus iness ho te l . The
ho te l o f fe r s cons i s t en t ly h igh s t andard o f f ac i l i ty and
accommodat ion . There fo re THE PVR i s one o f the bes t r e s tauran t s
in the Ra jko t .
35
ADVERTISEMENT
Adver t i sement i s one o f the mos t e s sen t i a l tha t i s
ca r r i ed on by mos t o f the companies . The main purpose o f every
o rgan iza t ion i s to p romote sa les and fo r th i s purpose each and
every o rgan iza t ion use adver t i sement .
Adver t i sement can de f ine as “Mass , pa id
communica t ion p resen ta t ion and p romot ion o f goods , se rv ice o r
ideas by an iden t i f i ed sponsor , i t i s pa id communica t ion , because
the adver t i s ing has to pay fo r the space o r t ime in which h i s
adver t i s ing .”
I t i s a modern bus iness word and in modern bus iness
wor ld no bus iness can su rv ive wi thou t adver t i sement . So
adver t i sement i s mus t .
Adver t i s ing i s no th ing bu t a pa id f rom of non-persona l
p resen ta t ion o r p romot ion o f ideas , goods o r se rv ices by an
iden t i f i ed sponsor .
The adver t i sement a t THE PVR i s ma in ly media l ike
Pr in t Media l ike newspapers , magaz ines , t r ade journa l s e t c .
36
SALES PROMOTION
Now, day in compet i t ion a re sa les p romot ion ac t iv i t i e s
become mos t power fu l in any o f the o rgan iza t ion to p romote the
sa le? The Grand Regency a l so t r i e s i t bes t fo r sa les p romot ion .
THE PVR g ives d i scoun t on the i r r egu la r cus tomer .
They a re a l so p rov ide g roup package on food , they p rov ide
d i scoun t on some spec ia l even t . They a re do ing sa les p romot ion
ac t iv i ty by th i s way .
37
COMPITITORS
In the marke t have many ho te l s bu t some ho te l have
ve ry good qua l i ty & repu ta t ion in c i ty . THE PVR i s one o f them.
In shor t pe r iod THE PVR makes good va lue in the marke t bu t
compet i to r s s t i l l t oday .
The owner o f THE PVR does no t be l i eve in compet i t ion
and a l so no t compete wi th compet i to r s bu t we known tha t in every
f i rm has compet i to r . These a re fo l lowing .
Green land res tauran t s
Tempta t ions
Lord’s banque t
Sager r es tauran t
38
FinanceDepartme
nt
39
FINANCE DEPARTMENT
In t roduc t ion
Financ ing p lann ing
Financ ia l sources
Cap i ta l s t ruc tu re
Management o f work ing cap i t a l
Management o f f ixed asse t s
Prof i t
Accoun t
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INTRODUCTION
Finance i s the l i f eb lood o f the bus iness . I t i s
imposs ib le to run a bus iness wi thou t f inance . In every func t ion o f
bus iness need f inance . In th i s way the f inance i s impor tan t ro le in
bus iness .
“F inance i s l ike an a rm or l e f t e i the r you use i t o r
loose i t ” .
F inanc ia l management i s tha t manage rea l ac t iv i ty ,
which i s concerned wi th the p lann ing and con t ro l l ing o f the f i rms
f inanc ia l s r ecourses . A capab le f inanc ia l management can l ead the
un i t to the pa th o f h igh ly p ro f i t ab i l i ty wi th l imi ted f inanc ia l
tu rn ings .
F inanc ia l management i s r e spons ib le fo r e s t ima t ion o f
f inanc ia l r e sources ; the i r p rocurement and the i r app l i ca t ion in a
manner in which they he lp the en te rp r i se g row accord ing to we l l -
de f ined ob jec t ives .
Al l the ac t iv i t i e s r equ i res f inance fo r the i r
implementa t ion l ike to es tab l i sh a bus iness , to buy row mate r i a l s
and mach ines , to make p roduc t ion , to pay wages , sa la r i e s , to
marke t the p roduc t s e t c .
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FINANCIAL PLANNING
Plann ing i s ve ry necessa ry fo r the smooth runn ing o f
the bus iness . P lann ing means dec id ing in advance wha t i s to be
done .
F inanc ia l p lann ing means dec id ing in advance the
f inanc ia l ac t iv i t i e s to be ca r r i ed on to ach ieve the bas ic ob jec t ive
o f the f i rm. The success o r f a i lu re o f any bus iness en te r p r i ce
depends up on the fo rmat ion o f f inanc ia l p lann ing i f the f inanc ia l
p lann ing i s p repa id ca re fu l ly , accura te ly and wi thou t any fau l t ,
t han en te r p r i ce wi l l ge t success in i t ’ s bus iness . I f invo lves the
se t t ing o f ob jec t ive and iden t i f i ca t ion o f the va r i ab le a f fec t ing the
ob jec t ive .
In THE PVR, they a l so a re do ing f inanc ia l p lann ing .
The top management does the f inanc ia l p lann ing every yea r .
42
FINNACIAL PLANNING
Sources o f f inance mean tha t f rom where to co l l ec t
funds and f rom where money comes fo r indus t r i e s and a l so a t
somet ime in which way i t comes a t the t ime o f r equ i rements .
Genera l ly the re a re two source o f f inance i . e .
In te rna l Sources
Exte rna l Sources
THE PVR has bo th in te rna l sources and ex te rna l
sources o f f inance .
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CAPITAL STRUCTURE
Capi ta l s t ruc tu re i s a ve ry impor tan t dec i s ion fo r the
company . Here the company de te rmines the fo rmat ion o f cap i t a l o r
mix o f d i f fe ren t types o f long t e rms funds .
Cap i t a l s t ruc tu re re fe r s to the compos i t ion o f long
t e rms sources o f funds as deben tu res , long t e rms deb to rs ,
p re fe rence sha re cap i t a l , equ i ty sha re cap i t a l and re ta ined ea rn ings
i . e . r e se rve and su rp lus .
F ixed asse t s : 15 c ro res
Cur ren t a s se t s : 5 l acs
Reserves : 15 l acs
Bor rowed cap i t a l : 45 l acs
.
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MANAGEMENT OF WORKING
CAPITAL
Working cap i t a l r e fe r s to the funds locked up in
mate r i a l s , work ing p rogress , f in i shed goods , r ece ivab le and cash ,
e t c . s ince th i s a s se t a re known as cur ren t a s se t s , in ve ry s imple
t e rms , “work ing cap i t a l may be de f ined as cap i t a l inves ted in
cur ren t a s se t s”
Accord ing to Hoag land , “work ing cap i t a l i s dec re t ive
o f tha t cap i t a l which i s the f ixed . Bu t the more common use o f the
work ing cap i t a l i s to cons ide r i t a s the d i f fe ren t be tween the book
va lue o f the cur ren t a s se t s and cur ren t l i ab i l i ty” .
Work ing cap i t a l p lays as an impor tan t ro le in any
o rgan iza t ion . The management o f work ing cap i t a l i s done in such a
way so tha t the f i rm dose no t f aces f inanc ia l c r i ses because o r the
sec recy o f f inanc ia l wi l l c rea te d i s tu rbance in the work ing o f the
un i t .
In THE PVR work ing cap i t a l i s Rs . 5 , 00 ,000 . They
manage work ing cap i t a l a s the month ly bas i s .
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MANAGEMENT OF FIXED CAPITAL
Management o f f ixed asse t s i s ve ry impor tan t in any
o rgan iza t ion . F ixed asse t s o f a company a re the pe rmanen t cap i t a l
o f the company . They a re he lped in the p roduc t ion p rocess . They
can be used yea r by yea r fo r a long pe r iod o f t ime , they mus t be
checked . A l a rge f ixed asse t does no t mean tha t the f i rms a re ve ry
we l l bu t the re mus t be p roper use o f f ixed asse t s .
There mus t be p roper and appropr ia te p rov i s ion fo r
deprec ia t ion o f on f ixed asse t s . The f inanc ia l manager i s
r e spons ib le fo r ma in ta in ing p roper management o f f ixed asse t s .
F inanc ia l manager has to t ake p roper dec i s ion fo r the inves tment
in f ixed asse t s .
The to ta l f ixed asse t s o f THE PVR i s Rs . 15 , 00 , 00 ,000 / - on ly .
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PROFIT
Over and above the o the r ob jec t ive o f a bus iness the
bas ic ob jec t ives o f any o rgan iza t ion i s mak ing p rof i t . The en t i r e
ex i s t en t s o f the bus iness depend on i t s p ro f i t ab i l i ty . P ro f i t ab i l i ty
o f a f i rm means cons i s t r a t io and pe rcen tage o f to ta l p ro f i t ea rned
on an annua l bases . I t i s a lways obse rve to be we l l ma in ta in ing in
every f i rm.
THE PVR has success fu l ly in ea rn ing a p ro f i t o f 30% on ly .
ACCOUNT
THE PVR main ta ins i t s accoun t s doub le en t ry sys tem
and accoun t ing i s compute r i zed and i t i s g iven a con t rac t to a th i rd
pa r ty who manages whole accoun t ing sys tem.
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PersonnelDepartme
nt48
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PERSONNEL DEPARTMENT
In t roduc t ion
Recru i tment & Se lec t ion
Tra in ing
Personne l r ecord
Wages & Sa la ry Admin i s t ra t ion
Employee Benef i t s
T ime Keep ing Sys tem
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INTRODUCTION
The main componen t i a l o rgan iza t ion i s the i r employee
an o rgan iza t ion requ i res the se rv ices o f i t s employees to ach ieve i s
goa l s . There fo re human resources a re the mos t ev iden t pa r t o f an
o rgan iza t ion .
“Personne l management i s the p lann ing , o rgan iz ing ,
d i rec t ion , con t ro l l ing o f the p rocurement , deve lopment ,
compensa t ion , in tegra t ion and mal ignance o f peop le o f the purpose
o f con t r ibu t ion to o rgan iza t ion , ind iv idua l and soc ia l goa l . ”
-EDWARD FLIPPO
Personne l management i s concerned wi th manag ing
peop le a t work . Al l the ac t iv i ty o f the un i t a re in i t i a t ed and
de te rmined by the employees , who make up p lan t s , ins t i tu t ions o r
o f f i ces . Al l these a re up p roduc t ive wi thou t employees . Thus ,
pe r sonne l management covers the management o f employees a t a l l
l eve l .
An o rgan iza t ion may be manufac tu r ing f i rm, a bus iness
concern , an insurance company , a government agency , soc ia l
o rgan iza t ion , hosp i t a l a un ive rs i ty , a pub l i c schoo l , r e l ig ious t rus t
o r even fami l i e s . I t may be smal l o r l a rge , s imple o r complex , i t
needs to manage the e f fo r t s o f the humans engaged in i t and to
d i rec t them towards o rgan iza t ion miss ions and goa l s .
The in te rna l depar tment s t ruc tu re o f pe r sonne l
depar tment va r i es wide ly f rom one company to ano the r ; the
pe r sonne l depar tment has to func t ion as a medium to es tab l i sh
hea l thy re la t ionsh ip be tween the management and the employee .
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RECRUITMENT & SELECTION
RECRUITMENT i s the p rocess o f a t t r ac t ing , po ten t i a l ,
qua l i f i ed a competen t employee wi th requ i red charac te r i s t i c and in
p roper quan t i ty .
“Recru i tment i s the p rocess o f f ind ing and a t t r ac t ing
capab le app l i can t s fo r employment the p rocess beg ins wi th the new
rec ru i t a re sough t and ends when the i r app l i ca t ion a re submi t t ed
the resu l t i s a poo l o f app l i can t s f rom which new employee a re
se lec ted”
In s imple t e rms rec ru i tment i s unders tood as the
p rocess o f sea rch ing fo r ob ta in ing app l i can t fo r job , f rom among
whom the r igh t peop le can be se lec ted .
Recru i tment i s the p rocess o f se lec t ing e f f i c i en t &
t rus twor thy employees who a re wi l l ing to app ly fo r the job .
Recru i tment a ims to deve lop & main ta in p roper manpower
resources .
There a re main ly th ree method o f r ec ru i tment a re a s
fo l lows :
DIRECT METHOD
INDIRECT METHOD
THIRD PARTY METHOD
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There a re va r ious sources o f r ec ru i tment which a re as above
Sources o f recru i tment
Internal recru i tment External recru i tment
Presen t Employee Adver t i sement
Employee Refe r ra l s Trade /p rofess ions
a s soc ia t ion
Formal Employee Employment exchange
Prev ious app l i can t Campus rec ru i tment
Consu l t an t s
THE PVR rec ru i t s f rom in te rna l sources fo r r ec ru i tment
l ike Formal Employee , Employee Refe r ra l s . And i f i t i s no t
se lec ted they a re go ing fo r adver t i s ing in loca l news paper .
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SELECTION
The ob jec t ive o f se lec t ion p rocess i s to de te rmine
whe ther an app l i can t mee t s the qua l i f i ca t ion fo r a spec i f i c job & to
choose the app l i can t who i s mos t l ike ly to pe r fo rm wel l in job .
Th i s in fo rmat ion i s acc rued in a number o f s t eps o r
s t ages . I t i s a ve ry compl ica ted and i t i s genera l ly based on the
na tu re and t echno logy o f the un i t . I t i s concerned wi th secur ing
re levan t in fo rmat ion abou t an app l i can t l ike educa t ion , da te o f
b i r th , age and h i s qua l i f i ca t ion e tc .
“Se lec t ion i s the p rocess o f choos ing the ind iv idua l
who posses the necessa ry sk i l l s , ab i l i ty and pe rsona l i ty to
success fu l ly f i l l spec i f i c job in the o rgan iza t ion”
“Se lec t ion i s the p rocess o f p ick ing ind iv idua l f rom
pu l l o f app l i can t s wi th necessa ry qua l i f i ca t ion .”
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Selec t ion process
Selec t ion i s a p rocess by which the qua l i f i ed pe r sonne l
can be chosen f rom the app l i ca t ion se lec t ion i s p rocess in the hand
o f management to ge t qua l i fy and d i squa l i fy app l i can t by va r ious
methods . In THE PVR se lec t ion p rocess i s be ing worked as under .
In te rv iew
Pre l iminary Se lec t ion
Fina l Se lec t ion
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TRAINING
Tra in ing i s the ac t o f inc reas ing the knowledge and
sk i l l o f an employee fo r do ing a pa r t i cu la r job ; i t i s a co rner s tone
o f sound management . I t makes the employees and t echn iques o f
p roduc t ion more e f fec t ive . Apar t f rom th i s , i t enab les employees to
deve lop and r i se wi th in the o rgan iza t ion and inc rease the i r marke t
va lue , ea rn ing power and secur i ty .
“Tann ing and deve lopment r e fe r to impor t ing o f
spec i f i c sk i l l s , ab i l i t i e s and knowledge and pe r fo rmance o f
employee .”
An every ins t i tu t ions o r o rgan iza t ion t r a ins the i r
worker a f t e r se lec t ion o f the pe r son . Tra in ing i s a t echn ique by
which a management a l so ge t s in fo rmat ion tha t , th i s employee i s
r igh t fo r the job o r no t .
THE PVR i s g iv ing t r a in ing to new employees by
sen io r . They a re p lann ing fo r g iv ing t r a in ing to employee in o the r
b ranch .
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PERSONNEL RECORD
In pe r sona l r ecord , compete up to da te in fo rmat ion i s
ma in ta ined abou t employees . Every un i t have record book fo r
employees in which record in fo rmat ion abou t employee , l eave ,
p romot ion , pun i shed men e tc .
THE PVR has record book o f employees . These record
books a re as fo l low.
At tendance reg i s t e r
Sa la ry -wages reg i s t e r
Casua l l eave reg i s t e r
Bonus reg i s t e r
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WAGES & SALARY
Wages and sa la ry i s one o f the impor tan t func t ions fo r
o rgan iza t ion as we l l a s s t a f f work ing in i t . I t i s mot ive the pe r son
to e f fec t ive , so i t i s mos t impor tan t work .
In THE PVR ho te l wages & sa la ry i s to be pa id on
month ly bas i s . They pay sa la ry to the i r employee on 7 t h i n every
month .
EMPLOYEE BENEFIT
In today companies g ives benef i t s to the i r worker o r
employ . THE PVR ho te l p rov ides fo l lowing fac i l i t i e s .
Fes t iva l g i f t
Bonus
Loan
Prov iden t Funds
Over t ime
Vehic le
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TIME KEEPING SYSTEM
Time keep ing sys tem fo r a one pe r son o r a f i rm shou ld
deve lop an e f fec t ive t ime keep ing sys tem.
Each un i t mus t have i t s own t ime keep ing sys tem.
S ince t ime mus t fo r every company to measure the regu la r i ty o f i t s
employee . In t ime keep ing sys tem the a r r iva l and l iv ing o f
employees a re r ecorded .
THE PVR has a TWO sh i f t o f du t i e s . The employees o f
th i s company CAN`T en joy one o f f -day in a week . Bes ide they can
NOT a l so en joy the fes t iva l ho l idays .
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SWOTAnalysis
60
SWOT ANALYSIS
S.W.O.T . ana lys i s i s a too fo r aud i t ing an o rgan iza t ion
and i t s env i ronment . I t i s the f i r s t s t age o f p lann ing and he lps
marke te r s to focus on key i s sue . Ones key i s sues have been
iden t i fy the feed in to marke t ob jec t ive . SWOT s tands fo r
S t reng th
Weakness
Oppor tun i ty
Threa t s
S t reng th and Weaknesses a re in te rna l f ac to r .
Oppor tun i ty and Threa t s a re ex te rna l f ac to r .
SWOTAnalysis
Strengths
Weakness
Opportunity
Threats
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St reng ths :
o Wel l manner s t a f f
o Bes t loca t ion
o Rates o f food
Weakness :
o Vehic le Pa rk ing
o High way
Oppor tun i ty :
o New HOTEL a t ka lawad road .
Threa t s :
o RMC
o Hote l c rys ta l
o Garden res tauran t s
o Tempta t ion
62
FuturePlan
63
FUTURE PLAN
In 2009 , THE PVR wants to e s tab l i sh new ho te l a t
ka lawad road nea r love t emple , wi th the f ive s t a r f ac i l i t i e s .
In cur ren t r e s tauran t s , they wan t to make one b ig ha l l
fo r the confe rence .
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Suggestions
65
SUGGESTIONS
Though the workers a re we l l manner , they a re a l so
i r r espons ib le , i r r egu la r and a l so ind i sc ip l ine in the i r work so
manager o f the un i t has to be a le r t to the i r work and t ry to t ake
mot iva t iona l ac t ion to reduce the p rob lem wi th workers .
As THE PVR i s no t focused o adver t i sement o f the i r
se rv ice . THE PVR shou ld make more adver t i sement .
66
Conclusion
67
CONCLUSION
I v i s i t ed THE PVR a t Ra jko t . They have made good
work in pas t and ach ieved the i r g rea t name I and today they a re
mar ina t ing i t ve ry e f fec t ive ly I th i s way , we can say tha t fu tu re i s
qu i t e b r igh t and good .
In PVR the re la t ion be tween employee and employer
a re ve ry good and ha rmonious . I en joyed ve ry much wi th the s t a f f
o f the un i t .
For be t t e r fu tu re and g rea t success in new ho te l , my a l l
good wishes a lways wi th PVR. I wish them fo r be t t e r ach ievement .
68
Bibliography
69
BIBLIOGRAPHY
Marke t ing management : Ph i l ip Kot le r
F inanc ia l Management : I M Panday
Personne l Management : C B Memor ia
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