Aims
To introduce
SWOT analysis
Students will be able to:
describe what is meant by SWOT analysis
examine the usefulness of SWOT
Make judgements about the benefits and
limitations of SWOT analysis.
Objectives
characteristics of the business, or project team that give it an advantage over other
Strength
are characteristics that place the team or the business at a disadvantage relative to others
Weaknesses
external chances to improve performance (e.g. make greater profits) in the environment
Opportunities
external elements in the environment that could cause trouble for the business or project
Threats
It helps in identifying core competencies of the firm.
It helps in setting of objectives for strategic planning.
understand your business better address weaknesses deter threats capitalize on opportunities take advantage of your strengths
SWOT Usefulness
doesn't prioritize issues doesn't provide solutions or offer alternative
decisions can generate too many ideas but not help
you choose which one is best can produce a lot of information, but not all
of it is useful.
Swot Limitations
What is meant by SWOT ?
How useful is a SWOT ,What are the benefits of a SWOT?
What are the limitations of a SWOT ?
Conclusion
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