Group 03
Group MembersName. Roll No.
Agnel Joseph N 6011Nikhil Kunder 6040
Prathiba Chaturvedi 6026Nikita Kothari 6003Sneha Marar 6054
INTRODUCTION
History(Pioneers Loughhead Brothers, Glen L. Martin)
Significant Landmarks
1940’s - Skunk Works
1945 - B-29 Heavy Bombers
1959 – Lockheed’s Agena
"Houston, Tranquillity Base here. The Eagle has landed."
1984 - Manned Maneuvering Unit (MMU).
1990 - SR-71 – 3451.72km/h
Vision Statement
“Do What's Right”“Respect Others”“Perform With
Excellence”
Strength Opportunity
ThreatsWeakness
SWOT Analys
is
STRENGTH
• National & Global Operations
• LMT's Strong Product Portfolio
• Customer Base Stability
• Barriers to Entry Government
WEAKNESS
• Low Price Approach• Concentrated Buyers• Government Contracts
OPPORTUNITY
• Defence Spending• Terrorism Risk
THREATS
• Isolationist Mentality• Volatile Commodity Prices• Boeing Strike• Defence Spending
Matrix Organization Structure
POLITICAL
• Lobbying for Contracts
• Political Donations• Influence on Policy
Decisions• Merger & Subsidies
ECONOMIC
• Market Scope:– 80% Business with US. (26% Air Force, 19%
Navy, 10% Army, 16% Civil Government / Homeland Security, 7% other)
– 16% International Customers– 4% Domestic Commercial Customers
• International Customers
SOCIAL & ENVIRONMENTAL
• Toxic Waste Materials
• Racial Discrimination
• Strikes
LEGAL
Lockheed Martin is no stranger to litigation and controversy.
Technology(Where do we begin?!)
CONCLUSION
• Restraint over Massive Power.
• Diversity!• Massive Opportunity in IT
Solutions & Homeland Security & Transportation.
• Following Acquisition Spree!
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