NATURAL LIGHTING SYSTEM
Most of our time we spend under artificial lighting
NATURAL LIGHTING
Improper lighting can cause:
Increasing fatigue
Stress
Disturbed sleep and insomnia
And as a result decreased productivity
* Over 70% of people spend with artificial light turned on 6 hours or more per day
What is a proper lighting?
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Proper lighting:
Full spectrum (high CRI)
Dynamically changing during a day
Automatically adapting to human’s needs
With comfortable individual control
“If we lived in a perfect world, going to bed and getting up based on the sun, having
electric light mimic daylight would be good. But since we do not live in a perfect
world, it may be better to have electric light to be more of a drug, providing the
best intensity and spectrum for people for various tasks at different times of the
day.” - Stan Walerczyk, Color Science
SVET - artificial lighting close to the natural one
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CRI > 85 from 3000K to 6000KFullspectrumWireless controlNonvolatile real time clock
Algorithms of adapting the light by time of day and season
Server side sostware for the analysis of behavioral patterns
From sunrise till sundown at the right time
Lighting modes for reading, relaxation, concentration dynamically changing by time of day
SVET automatically adjusts lighting repeating the spectrum change of sunlight
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SVET for home - full-color LED light bulb
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ZigBee LightLink allows to communicate with external sensors
IP and research activities
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IP:
2 patents issued
Registered trademark “SVET”
Spectral adjustments by time of a day
LEDs configuration and HW control
Research activities with Fraunhofer IAO:
Spectral characteristics for different activities
Limitations of stimulating lighting
Dynamic logic of lighting control
Scientifically proven
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Natural lighting (dynamically changing):Awakening from dawn improves well-being, mood and cognitive performanceSunset simulation helps to fall asleep quickerDynamic lighting during the day has a positive effect on cognitive performance and well-beingDynamic lighting reduces fatigue
Lighting scenarios:Absence of short wavelength light in the morning shists one’s biorhythm for a few hours Warm white light in the evening has positive effect on sleep qualityMeanwhile colder white light in the evening shorten our sleep hoursBlue-enriched white light in the morning and during the day improves alertness and decrease evening fatigueFor learning colder white light decrease the error rates by 45% and increase cognitive performance by 9%
Sales strategy and partners
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Light bulbsand fixtures
for residential lighting
Residentallighting
(flats and houses)B2C
Online distribution
Key suppliers: Key R&D partners:
Distributors
Distributors
Retail
OEM electronics
and light bulbs
Retail price of one SVET light bulb - 80-100$
Prime cost - 45-50$ (BOM, packaging, logistics)
Human centric lighting market
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Source: A.T. Kearney, Canazei el al.. Licht wissen
Worldwire market:
$5,4 bln. - general LED lighting market Yearly increase by 14%
$1,4 bln. - controllable lighting marketYearly increase by 20%
$10 mln. - our market share in three years
Market in Europe:
Only SVET lighting repeats natural patterns in automatic mode
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Philips Hue LiFX SVET
x ✓ ✓
80-90 60-90 85-95
General lighting (>800 lm)
Lighting modes
High CRI
Natural patterns
Lümen iLumi
✓
75-85
N/A
xx✓ ✓
x x
Halcyon
x
N/A
x
✓ ✓
What is unique in SVET?
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Full spectrum and high CRI:
Color rendering without distortion
Flexible spectral distribution for all range of white light
Natural lighting patterns:
Repeating dynamic lighting without everyday configuration
Sunrise and sunset simulation
Science:
Scientifically designed lighting scenarios
Designed from biological safety point of view
Adaptive lighting for different activity types"One should not think about how light affects him,
lighting should automatically adjusts to his needs."
SVET team
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Dubov Aleksey, CEO
Expertise: project management, R&D activities, IPExperience: 9 years in hardware startups, seting up production in Bulgaria, Czech Republic and China, expanding russian project to europeaen market
Skvortsov Sergey, chief engineer
Expertise: hardware design, production, certification and quality controlExperience: 6 years in engineering
Devyaterikov Egor, PCB engineer
Expertise: PCB, low-level programmingExperience: 4 years in engineering and 5 years in scientific field
Our team is in LED industry since 2010. Our main expertise and experience are in hardware design, mechatronics and system automatisation.
And two iOS/Android developers
Hardware R&D
Results and past activities
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Total pre-order requests: 182for about 300 light bulbs
Light quality R&D Marketing
2011 2014
2012 Own design1000 lm, high CRI
RGB light bulb w/ Bluetooth400 lm, low CRI
Website + facebook pageExhibitions: Open Innovation
2014
Exhibitions: ПродЭкспо, GreenOffice, MATE Expo, Экология Мозга Associations: GreenAgency, МАЭК, АМД
The requirements for static and adaptive lighting modes. LEDs are selected for the full spectrum.
+ ZigBee 600 lm, low CRI
2014 2015
Preproduction 2015
Natural lighting modesDynamic scenarios
2015
We need $200k for marketing and sales channels development
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Preorders (crowdfunding campaign)
Certification
First batch and sales - 5000+ of light bulbs
2016Q1
2016Q2
2016Q3
Light is one of the most important parts of our lives and we know how it should work!
Contacts:Aleksey Dubov+7 (903) 796 10 [email protected]
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