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Sustainability & corporate responsibility Rossella Cardone

Head of Innovation, Sustainability and Corporate Responsibility

Ericsson Region Mediterranean

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Ericsson

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Ericsson’s approach to Sustainability and CORPORATE RESPONSIBILITY

Social equity Environmental performance Economic Prosperity

› SUSTAINABILITY is central to Ericsson’s core business and commitment to the ‘‘triple bottom line”

› CORPORATE RESPONSIBILITY is about managing environmental, social and ethical risks, while creating positive business impacts for our stakeholders and our business

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Key Focus Areas

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STAKEHOLDER ENGAGEMENT

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Technology for

Good

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Technology for Good Activation

Advocacy Engagement

Social Media Innovation

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The Journey and what we have Learned along the way

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Readers:

› From Sweden and US (and countries with English language)

› Ericsson employees who are most engaged with what we post

› On desktops

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Engaging with our T4G community:

engaging posts:

› Connecting Technology with Social impacts

› Awards, achievements and announcements

› Reports: engaging with more in-depth and easier content

connecting partners on

social good projects 1112473 (*) 3917 (*)

(*) April 2014 update

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Most engaging channel:

› Highly engaging on CSR announcements, reports and projects

› Technology for Good stories and video within Ericsson Career - to target employees engagement

> 500.000 followers of T4G

> 150.000 impressions on S&CR Report 2013

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The “under sung channel”:

› Most Ericsson popular presentations and reports get most traffic of our social media contents

› Our Sustainability & CR

Report 2013 had already

reached 65% of our 2012

report in just 2 weeks. Who

says people don’t read

long texts online? We

know that they do!

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SUCCESSES BUILT through SOCIAL MEDIA

› Campaigns managed through social media

› Collaboration with partners with huge social media followers

› People becoming passionate on specific initiatives with video

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CAPITALS

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