Susan H. Mancuso, CRFESusan Mancuso Consulting
• Donor Retention 45.5 percent• Monthly Donor Retention 90 percent• Thank you matters• Personalize everything
• Visuals matter• Know donor’s preferred channel• Share stories of impact
• Facebook: $300M birthday giving • Email: 28 percent of online revenue • Average online gift: $96 • Average mail gift: $58
§ Gross receipts of >$50,000 must file IRS form 990 or 990-EZ
§ Transparency as a core value § AFP Donor Bill of Rights§ Encourages donor loyalty
From Our Desks Nonprofit Professionals Panel
ØJonathan Foret, Executive Director, South Louisiana Wetlands Discovery Center
ØChandler LeBoeuf, Executive Director of Institutional Advancement & Fletcher Foundation, Fletcher Technical Community College
ØSherri Roach, Vice-President, Terrebonne Foundation for Academic Excellence (TFAE) Board of Directors
Moderator: Susan Mancuso, CFRE, Susan Mancuso Consulting
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