Survey of Trump VotersDecember 20, 2016
M E T H O D O L O G Y
The following slides include data and findings from a Glover Park Group poll of Trump voters conducted by Morning Consult to gain insight into their opinions toward specific policies and issues.
• Instrument: Online survey• Fielding dates: December 11 – 13, 2016• Audience: 2,000 self-identified Trump voters across the country• Credibility interval: +/-2.2%
Trump Voter Survey | December, 2016 PAGE 2
R e g u l a t o r y L a n d s c a p e
19%20%21%21%22%22%23%23%24%24%25%
30%32%34%
36%48%
39%35%
46%51%51%
47%30%
40%49%
33%44%
26%
33%23%
27%34%
20%15%14%
19%38%
26%15%
27%13%
31%
12%9%
13%10%
12%11%12%11%
8%11%11%10%11%
9%
Wall StreetFood companies
For-profit colleges and universitiesLarge banks
Wireless phone companiesRegional/community banks
Technology companiesInternet service providers
Pharmaceutical/drug companiesInsurance companies (life, car, property)
Automotive companiesOil and gas companies
Manufacturing companiesHealth insurance companies
Too much About the right amount Not enough Not sure
T R U M P V O T E R S D I V I D E D O N C U R R E N T S TAT U S O F I N D U S T R Y R E G U L AT I O N
Below is a list of different types of companies and industries that are regulated by state or federal government. For each, please indicate if you think there is currently too much regulation, about the right amount of regulation, or not enough regulation.
Trump Voter Survey | December, 2016 PAGE 4
S U P P O R T F O R S P E N D I N G I N C R E A S E S O N I M M I G R AT I O N E N F O R C E M E N T, D E F E N S E , I N F R A S T R U C T U R E A N D S O C I A L S E C U R I T Y
As President-elect Trump and Congress consider creating their next budget, do you think they should increase spending, maintain the current level of spending, or decrease spending in the following areas?
Area (ranked by “increase”) Increase Maintain Decrease Area (ranked by “increase”) Increase Maintain Decrease
Immigration enforcement 61% 26% 7% Renewable energy 29% 44% 20%
The military 58% 29% 8% Oil and gas exploration 28% 47% 16%
Homeland security 51% 37% 7% Medicaid 25% 46% 22%
Infrastructure, including roads, bridges, and waste management systems 50% 39% 6% Farm subsidies 22% 44% 24%
Social Security 45% 41% 7% Public colleges and universities, including community colleges 19% 46% 28%
Medicare 35% 47% 11% Environmental protection and preservation 18% 46% 29%
Public K-12 education 35% 43% 16% Internet and wireless communications networks 14% 51% 24%
Scientific and medical research 32% 47% 13% Welfare, including programs like food stamps and public housing assistance 13% 33% 48%
Healthcare 31% 37% 26% Foreign aid 8% 21% 65%Trump Voter Survey | December, 2016 PAGE 5
20%16% 15% 15% 14% 13% 12% 10%
33%
42%45%
41% 41%
32%38%
31%
23%27%
24%27%
21%
34%28%
33%
14%
4% 5% 5% 7%11%
5%
14%11% 11% 11% 11%
17%
9%
16%12%
Department of Education
Food and Drug Administration
(FDA)
United States Department of
Agriculture (USDA)
Department of Health and Human
Services (HHS)
Consumer Financial
Protection Bureau (CFPB)
Environmental Protection Agency
(EPA)
Securities and Exchange
Commission (SEC)
Housing finance and mortgage
agencies, such as Fannie Mae and
Freddie Mac
Expand its power Leave the agency alone Limit its power Get rid of the agency entirely Not sure
T R U M P V O T E R S L E A N T O WA R D S L E AV I N G M O S T, B U T N O T A L L , G O V E R N M E N T A G E N C I E S / D E PA R T M E N T S A L O N E
Below is a list of current government agencies and departments. For each, please indicate if you think the Trump Administration should expand that agency’s power, leave it alone, limit its power, or get rid of the agency or department entirely.
Trump Voter Survey | December, 2016 PAGE 6
T R U M P V O T E R S T R U S T C O M PA N I E S T O D O R I G H T W I T H L I M I T E D G O V E R N M E N T R E G U L AT I O N
Please read through each of the two statements below and indicate which you agree with more, even if neither is exactly right.
STATEMENT B: Most private companies generally need government regulations
and oversight to do right by their customers, employees, and society.
STATEMENT A: Most private companies generally do right by their customers, employees, and society with limited
government regulation.
67%
lim
ited
regu
latio
n
Strongly agree with A Somewhat agree with A Somewhat agree with B Strongly agree with BNot sure
25%
nee
d re
gula
tions
Trump Voter Survey | December, 2016
34% 33%
7%
19%
6%
PAGE 7
I n f r a s t r u c t u r e
As you may know, President-elect Trump has promised to spend $1 trillion on infrastructure development, such as roads, bridges, and airports over a 10-year period. Do you think $1 trillion is too much money, the right amount, or not enough money to spend on infrastructure development?
11%
16%
53%
20%
A M A J O R I T Y B E L I E V E S $ 1 T R I L L I O N I N F R A S T R U C T U R E P L A N I S T H E R I G H T A M O U N T O F M O N E Y T O S P E N D O N D E V E L O P M E N T
Not sure
Too muchNot enough
The right amount
Not sure
Trump Voter Survey | December, 2016 PAGE 9
37% 43% 19%
M O S T S U P P O R T I N F R A S T R U C T U R E D E V E L O P M E N T T H R O U G H P U B L I C P R I VAT E PA R T N E R S H I P S W H E R E M O N E Y C A N B E PA I D B A C K
Thinking again about President-elect Trump’s plan to spend $1 trillion on infrastructure development, which of the following do you agree with more, even if neither is exactly right?
The money should mostly be given to states and local governments to
spend how they choose
Not sureThe money should mostly be given to projects where money from the government is combined with
businesses and where most of the money could be paid back to the
government through tolls and fees
Trump Voter Survey | December, 2016 PAGE 10
2%13%
14%15%15%
17%18%
20%25%
26%26%
43%46%
50%70%
OtherFuture transportation (e.g. autonomous cars)
Home broadband and internet connectivityPublic parks and recreation
Public wireless technology and connectivityWastewater
RailroadsWaterways and ports
Dams and leveesAirports
Hazardous and solid wastePublic schoolsDrinking water
Electricity/power gridRoads and bridges
R O A D S A N D B R I D G E S A R E T H E T O P I N F R A S T R U C T U R E P R I O R I T Y, F O L L O W E D B Y E L E C T R I C I T Y, D R I N K I N G WAT E R , A N D P U B L I C S C H O O L S
Which of the following areas do you think President-elect Trump should focus on as part of his infrastructure development plan? Please select 4 choices from the list below.
Top Priorities
Trump Voter Survey | December, 2016 PAGE 11
E n e r g y a n d t h e E n v i r o n m e n t
24%
37%
11%15% 13%
S U P P O R T F O R R E Q U I R I N G C O M PA N I E S T O R E D U C E C A R B O N E M I S S I O N S T H AT C A U S E C L I M AT E C H A N G E Would you support or oppose a proposal that would require U.S. companies to reduce carbon emissions that cause climate change?
Oppose a proposal requiring U.S. companies to reduce carbon emissions
Support a proposal requiring U.S. companies to reduce carbon emissions
61%
requ
ire
28%
don
’t re
quire
Strongly support
Somewhat support
Somewhat oppose
Strongly oppose
Not sure
Trump Voter Survey | December, 2016 PAGE 13
35%41%
7%11%
5%
S U P P O R T F O R R E Q U I R I N G M A N U FA C T U R E R S T O M A K E A P P L I A N C E S M O R E E N E R G Y E F F I C I E N TWould you support or oppose a proposal that would require manufacturers to make appliances more energy efficient?
Oppose a proposal requiring manufacturers to make appliances more energy efficient
Support a proposal requiring manufacturers to make appliances more energy efficient
76%
requ
ire
16%
don
’t re
quire
Strongly support
Somewhat support
Somewhat oppose
Strongly oppose
Not sure
Trump Voter Survey | December, 2016 PAGE 14
30% 25% 30% 14%
Uphold the policies currently in place to combat climate change and implement new policies that go even further than policiescurrently in placeUphold the policies currently in place to combat climate change, but not implement any new policies
Roll back the policies currently in place to combat climate change and refrain from implementing any new policies
Not sure
M A J O R I T Y O F T R U M P V O T E R S S U P P O R T U P H O L D I N G C U R R E N T C L I M AT E C H A N G E P O L I C I E SThinking about current policies in place related to climate change, which of the following comes closest to your own view, even if none are exactly right?
President-elect Trump should…
55% support upholding current policies
Trump Voter Survey | December, 2016 PAGE 15
M O S T WA N T S A M E A M O U N T O R M O R E R E G U L AT I O N S O N D R I N K I N G WAT E R
8%8%
45%
39%
Fewer regulations
More regulations
Not sure
About the same
amount
Do you think there should be more, about the same amount, or fewer federal regulations on drinking water?
Trump Voter Survey | December, 2016 PAGE 16
M O S T WA N T S A M E A M O U N T O R M O R E R E G U L AT I O N S O N A I R P O L L U T I O N
15%
7%
47%
31%
Fewer regulations
More regulations Not sure
About the same
amount
Do you think there should be more, about the same amount, or fewer federal regulations on air pollution?
Trump Voter Survey | December, 2016 PAGE 17
O V E R H A L F O F T R U M P V O T E R S S AY W E S H O U L D A L L O W M O R E E X P L O R AT I O N O F F O S S I L F U E L S O N P U B L I C L A N D S
15%
54%
31%
Currently, there are regulations in place to limit exploration of fossil fuels on public lands – including oil, coal, and natural gas. Some people say we need to continue to limit exploration on public lands to curb carbon emissions, conserve natural resources, and protect the environment. Other people say we should allow more exploration to spur job growth, increase U.S. energy exports, and strengthen the U.S. economy. Which position comes closer to your own view, even if neither is exactly right?
Allow more exploration of fossil fuels on public lands
Continue to limit exploration of fossil fuels on public lands
Not sure
Trump Voter Survey | December, 2016 PAGE 18
F i n a n c i a l S e r v i c e s
S H O U L D F I N A N C I A L I N S T I T U T I O N S B E R E I N E D I N O R S H O U L D T H E R E B E F E W E R R E G U L AT I O N S ? T R U M P V O T E R S A R E D I V I D E D
Based on what you know, do you think the U.S. financial institutions should be “reined in” with more regulation, or do you think there should be fewer regulations so U.S. financial institutions have the freedom to operate more independently?
37%
24%
39% More regulationsFewer regulations
Not sureTrump Voter Survey | December, 2016 PAGE 20
17% 29% 18% 9% 27%
Expand the law Keep the law Scale back the law Repeal the law entirely Not sure
N E A R LY H A L F S U P P O R T D O D D - F R A N KO v e r o n e - i n - f o u r t h i n k i t s h o u l d b e s c a l e d b a c k o r r e p e a l e d .
As you may know, Congress passed a law called Dodd-Frank in 2010 that created a set of new rules and regulations for Wall Street and the financial services industry, including banks, investment companies and insurance companies. Would you like to see President-elect Trump and Congress expand the law, keep the law as it is, scale back the law, or repeal the law entirely?
27% scale back/repeal46% expand/keep
Trump Voter Survey | December, 2016 PAGE 21
18%
17%
65%
S O L I D S U P P O R T F O R K E E P I N G N E W L A B O R D E PA R T M E N T R E G U L AT I O N S O N F I N A N C I A L A D V I S O R S I N P L A C EThe Department of Labor recently implemented regulations that require financial advisors to put their clients’ interests ahead of their own when providing retirement and investment advice. Do you believe President-elect Trump should keep these regulations in place or repeal them?
Keep these regulations in place
Repeal these regulations
Not sure
Trump Voter Survey | December, 2016 PAGE 22
T R U M P V O T E R S A R E D I V I D E D O N W H E T H E R T H E L A R G E S T B A N K S S H O U L D B E B R O K E N U P O R A L L O W E D T O R E M A I N T O G E T H E RThe nation’s largest banks often provide investment banking services to companies, and also take deposits from consumers. Which of the following statements comes closer to your own view, even if neither is exactly right?
These banks should be broken up so that investment banking
services and consumer services operate separately in order to protect consumers.
These banks should should remain together and continue to be allowed
to provide investment banking services and consumer services, because their size makes them
stronger and more efficient.
40% 34% 26%
Not sure
Trump Voter Survey | December, 2016 PAGE 23
H e a l t h c a r e
10% 9% 20% 55% 5%
Expand the law Keep the law as it is Scale back the law Repeal the law Not sure
Trump Voter Survey | December, 2016
A M A J O R I T Y WA N T S T O S E E A F F O R D A B L E C A R E A C T R E P E A L E D
As you may know, the Affordable Care Act – also known as “Obamacare” – was signed into law in 2010. Based on what you know about the law, would you like to see President-elect Trump and Congress expand the law, keep the law as it is, scale back the law, or repeal the law entirely?
75% scale back/repeal19% expand/keep
PAGE 25
As you may know, there is debate in Congress about what role the federal government should play when it comes to ensuring access to health insurance for people who are not enrolled in a private or employee-sponsored plan. In your opinion, who should the federal government ensure access for? Please select all that apply.
12%
16%
21%
28%
29%
30%
D I V E R S E V I E W S O N W H O S H O U L D B E E N S U R E D A C C E S S T O H E A LT H I N S U R A N C E B Y T H E G O V E R N M E N T
The federal government should ensure that everyone has access to health insurance
The federal government should ensure that seniors have access to health insurance
The federal government should ensure that people who are disabled have access to health insurance
The federal government should ensure that low-income individuals have access to health insurance
The federal government should not ensure anyone has access to health insurance
Not sure
Trump Voter Survey | December, 2016 PAGE 26
Trump Voter Survey | December, 2016
M O S T WA N T T O K E E P A C A L AW S T H AT R E Q U I R E I N S U R A N C E C O M PA N I E S T O C O V E R P R E - E X I S T I N G C O N D I T I O N SM o s t a l s o s u p p o r t r e p e a l i n g t h e i n d i v i d u a l m a n d a t e .
There has been a lot of debate about whether and how to change the healthcare reform bill passed by President Obama. The bill has a number of different parts, any of which could be changed or repealed. For each part of the bill listed below, please indicate whether you would want to keep that part of the bill the way it is now, make small updates to that part of the bill, or repeal that part of the bill entirely.
11%
23%
27%
27%
37%
46%
19%
42%
34%
26%
35%
32%
62%
24%
28%
35%
17%
13%
9%
11%
11%
12%
10%
9%
Requiring most people to have insurance or pay a penalty
Providing subsidies to help low-income people purchase insurance
Requiring companies with more than 50 full-time employees to provide health insurance
Requiring insurance companies to cover prescription birth control as part of preventative health services
Requiring insurance companies to cover preventative health services
Requiring insurance companies to cover people with pre-existing conditions
Keep it the way it is now Make small updates Repeal entirely Not sure
PAGE 27
40% 43% 17%
T R U M P V O T E R S A R E D I V I D E D O N M E D I C A R E R E F O R M / P R I VAT I Z AT I O N
Medicare should continue as it is today, with the government
providing health insurance and guaranteeing the same set
of benefits to everyone enrolled in the program
Medicare should be changed to a system in which people choose their insurance from a
list of private health plans that may offer benefits at different premium amounts, and
the government pays a fixed amount, sometimes called a voucher, towards the cost
Not sure
Trump Voter Survey | December, 2016
Which of the following comes closest to your own view, even if neither is exactly right?
PAGE 28
40% 37%
7% 16%
Trump Voter Survey | December, 2016
D I V I S I O N S O N W H E T H E R T H E F E D E R A L G O V E R N M E N T S H O U L D B E P E R M I T T E D T O R E S T R I C T H O W S TAT E S S P E N D M E D I C A I D F U N D S
As you may know, many low-income families receive healthcare insurance through a government program called Medicaid. Medicaid programs are run by individual states using funds from their state budgets, with the federal government contributing the remaining funding. Which of the following comes closest to your own view, even if none are exactly right?
The federal government should be permitted to place
requirements and/or restrictions on how states use
the money to provide Medicaid health insurance to
low-income families
The federal government should not be permitted
to place requirements and/or restrictions on how
states use the money
Neither the federal government nor state governments should
provide Medicaid health insurance to low-income families
Not sure
PAGE 29
T a x e s
40%
15%
45%
T R U M P V O T E R S H AV E M I X E D V I E W S O N T H E B E N E F I T S O F C O R P O R AT E TA X B R E A K S ; P L U R A L I T Y S AY S T H E Y B E N E F I T E V E R Y O N E
Which of the following statements comes closer to your own view, even if neither is exactly right?
Corporate tax breaks only benefit
the wealthy
Corporate tax breaks benefit
everyone
Not sureTrump Voter Survey | December, 2016 PAGE 31
D I V I D E D O N R E D U C I N G TA X E S O N C O R P O R AT I O N S B U T K E E P I N G I N D I V I D U A L TA X R AT E S T H E S A M EWould you support or oppose a tax proposal that significantly reduces taxes on corporations, but does not change individual tax rates currently in place?
42%
sup
port
Strongly support
Somewhat support
Somewhat oppose
Strongly oppose
Not sure
Oppose reduction in corporate taxes, but no change in individual taxes:
Support reduction in corporate taxes, but no change in individual taxes:
Trump Voter Survey | December, 2016
43%
opp
ose
14%
28%
15%
22% 21%
PAGE 32
11%
14%
25%
49%
55%
72%
12%
16%
19%
19%
19%
15%
68%
56%
43%
18%
10%
4%
10%
14%
14%
14%
16%
9%
Increasing individual taxes
Increasing BOTH corporate and individual taxes
Increasing corporate taxes
Reducing corporate taxes
Reducing BOTH corporate and individual taxes
Reducing individual taxes
Positive impact No impact either way Negative impact Not sure
T R U M P V O T E R S T H I N K TA X R E D U C T I O N S – E S P E C I A L LY I N D I V I D U A L TA X E S – W O U L D H AV E A P O S I T I V E I M PA C T O N T H E E C O N O M Y
For each of the following, do you think it would have a positive impact, no impact either way, or a negative impact on the economy?
Trump Voter Survey | December, 2016 PAGE 33
T r a d e
T R U M P V O T E R S A R E S P L I T O N W H E T H E R F O R E I G N T R A D E I S A N O P P O R T U N I T Y O R A T H R E AT T O T H E U . S .
44% 41% 15%
Not sure
How would you describe your own views of foreign trade. Would you say foreign trade is…
An opportunity to grow the U.S. economy because more U.S. exports will help to create new jobs at home and lower the
cost of consumer products
A threat to the U.S. economy because more foreign imports take
away jobs at home
Trump Voter Survey | December, 2016 PAGE 35
26% 51% 23%
M A J O R I T Y O F T R U M P V O T E R S T H I N K U . S . S H O U L D W I T H D R AW F R O M N A F TA
As you may know, NAFTA (the North America Free Trade Agreement) is a free trade agreement between the U.S., Canada, and Mexico that removes taxes on imported and exported goods between each country. Do you think the U.S. should stay in NAFTA or withdraw from NAFTA?
Stay in NAFTA Withdraw from NAFTA
Not sure
Trump Voter Survey | December, 2016 PAGE 36
27%
17%32%
24%
T R U M P V O T E R S A R E D I V I D E D O N D I P L O M A C Y W I T H C U B A
As you may know, President Obama called for a return to full diplomatic relations between the U.S. and Cuba. To begin warming relations between the two countries, Obama recently loosened U.S. sanctions on Cuba that began in the 1950s. Do you think President-elect Trump should continue to loosen sanctions and restrictions, keep the current sanctions and restrictions the same, or strengthen the current sanctions and restrictions on Cuba in areas such as trade, investment, and travel?
Keep the current
sanctions and restrictions the
same
Strengthen sanctions
and restrictions
Loosen sanctions
and restrictions
Not sure
Trump Voter Survey | December, 2016 PAGE 37
28%
17%
55%
M A J O R I T Y O F T R U M P V O T E R S O P P O S E C O N T I N U E D I M M I G R AT I O N U N D E R H - 1 B V I S A SAs you may know, H-1B is a visa that allows U.S. companies to hire graduate-level workers from other countries who have specialty skills and expertise in areas such as engineering and computer science. Which of the following positions comes closest to your own view?
President-elect Trump should continue to allow
more immigrants to legally enter the country
under the H-1B visaPresident-elect Trump should not allow more immigrants to legally
enter the country under the H-1B visa
Not sure
Trump Voter Survey | December, 2016 PAGE 38
G l o b a l L e a d e r s h i p / F o r e i g n I n v e s t m e n t
Trump Voter Survey | December, 2016
Which of the following statements about U.S. involvement in other countries comes closest to your own view, even if neither is exactly right?
STATEMENT B: The United States should only get involved in matters that directly impact our country.
STATEMENT A: The United States should take a leadership role in promoting peace and stability around the world.
T R U M P V O T E R S D I V I D E D O N U . S . G L O B A L L E A D E R S H I P A N D I N V O LV E M E N T A B R O A D
Strongly agree with A
Somewhat agree with A
Somewhat agree with B
Strongly agree with B
Not sure
47%
lead
ersh
ip ro
le
46%
onl
y w
hen
it m
atte
rs
24% 23%
7%
23% 23%
PAGE 40
Trump Voter Survey | December, 2016
S O L I D M A J O R I T Y T H I N K T R U M P W I L L H AV E A P O S I T I V E I M PA C T O N U . S . A B I L I T Y T O D O B U S I N E S S G L O B A L LYDo you think President-elect Trump will have a positive impact on the United States’ ability to do business globally, he will have no impact either way, or he will have a negative impact?
72%
11%
13%4%
Positive impact
Negative impact
Not sure
No impact
PAGE 41
5%
15%
33%
47%
Trump Voter Survey | December, 2016
M O S T T R U M P V O T E R S T H I N K W E N E E D S T R I C T E R R E V I E W O F F O R E I G N I N V E S T M E N T P R O P O S A L S.Currently, there are laws in place to limit foreign companies from investing in U.S. companies that provide infrastructure, telecommunications, or other services that may be related to national security. Do you think the U.S. should be more strict, about the same, or less strict in its review of foreign proposals for investment in U.S. companies that provide infrastructure, telecommunications, or may be related to national security?
Less strict
More strict
Not sure
About the samePAGE 42
Trump Voter Survey | December, 2016
M O S T S U P P O R T L I M I T I N G F O R E I G N I N V E S T M E N T
Below is a list of different proposals you may have read, seen or heard about recently to limit foreign investment in U.S. companies. For each, please indicate if you support or oppose the proposal.
%% less
65% support 19% oppose
71% support 15% oppose
71% support 15% oppose
42%
38%
29%
29%
33%
36%
11%
11%
15%
4%
4%
4%
14%
14%
15%
A proposal to limit the ability of Middle Eastern companies to invest in the U.S.
A proposal to limit the ability of Chinese companies to invest in the U.S.
A proposal to limit the ability of all foreign companies to invest in the U.S.
Strongly support Somewhat support Somewhat oppose Strongly oppose Not surePAGE 43
E d u c a t i o n
Trump Voter Survey | December, 2016
M A J O R I T Y S U P P O R T F O R E D U C AT I O N P O L I C I E S , E S P E C I A L LY C O M M U N I T Y C O L L E G E A F F O R D A B I L I T Y
Below is a list of education policies you may have heard about recently. For each, please indicate if you support or oppose the policy.
20%
25%
27%
28%
29%
30%
33%
35%
43%
35%
32%
35%
30%
40%
31%
32%
44%
36%
21%
19%
13%
17%
13%
16%
13%
9%
10%
13%
13%
9%
9%
7%
13%
12%
3%
4%
12%
11%
17%
16%
10%
11%
9%
10%
8%
Using standardized computer-based tests to measure students' performance
Linking teacher evaluations to their students' performance on standardized tests
Opening more public charter schools
Removing the federal government from the student loan process and leaving it to the private sector
Expanding access to quality early childhood education programs, like preschool and Head Start
Providing vouchers to parents so they can use that money at a private or parochial school
Having one set of educational standards across the country for grades K-12 for reading, writing, and math
Expanding computer science classes in K-12 schools
Making community colleges more affordable
Strongly support Somewhat support Somewhat oppose Strongly oppose Not sure
PAGE 45
13%
26%
13%15%
19%
14%
Trump Voter Survey | December, 2016
D I V I D E D V I E W S O N W H E T H E R T O S P E N D M O R E O R L E S S T O M A K E S U R E M O R E P E O P L E C A N O B TA I N A 4 Y E A R O R T E C H / V O C AT I O N A L D E G R E EDo you think the federal government should spend more or less money to make sure more people can obtain a 4-year degree, attend community college, or obtain a technical or vocational degree, or is the federal government currently spending the right amount?
39%
spe
nd m
ore
34%
spe
nd le
ss
Spend much more
Spend somewhat more
Spend somewhat less
Spend much less
Currently spending the right amount
Spend less on higher education:Spend more on higher education:
Not sure
PAGE 46
Trump Voter Survey | December, 2016
M O S T T H I N K W E S H O U L D L E AV E T I T L E I X F U N D I N G A S - I S
Recently, the Obama Administration strengthened enforcement of Title IX, the federal law that governs gender equity in education, specifically to better address campus sexual assault complaints. Do you think President-elect Trump should increase funding for this program, leave funding as it is, or decrease funding?
18%
15%
42%
25%
Increase fundingDecrease funding
Not sure
Leave funding as it isPAGE 47
O t h e r Q u e s t i o n s
Trump Voter Survey | December, 2016
C A M PA I G N C O M M E N T S : I S S U E S R E L AT E D T O N AT I O N A L S E C U R I T Y, F I N A N C E S / E C O N O M Y, H E A LT H C A R E , I M M I G R AT I O N A R E M O S T I M P O R TA N TBelow are some issues President-elect Trump talked about on the campaign trail. For each issue, please indicate how important you think it is.
Campaign comments (ranked by very important)Very
Important Campaign comments (ranked by very important)Very
Important
Combatting the threat of ISIS and other terrorist organizations in the U.S. 72% Renegotiating trade agreements like NAFTA and the Trans-Pacific Partnership 44%
Reducing the national deficit 67% Ensuring public colleges and universities use their endowments to lower tuition costs, and hold them accountable if they don’t by ending their tax-exempt status 43%
Balancing the federal budget 65% Increasing government spending on infrastructure projects like roads, bridges and airports 42%
Repealing and replacing Obamacare 60% Encouraging more choices in public K-12 education, such as charter schools or providing vouchers for private school education 38%
Lowering taxes on individuals 59% Banning Muslims from entering the U.S. 35%
Preventing U.S. companies from shipping jobs to other countries 56% Reducing regulations on businesses 34%
Deporting people who are in the U.S. illegally 56% Ensuring 6 weeks of paid maternity leave for working mothers 33%
Lowering prescription drug prices 55% Lowering taxes on corporations 31%
Renegotiating the agreement with Iran about its nuclear program 52% Reducing environmental regulations 31%
Securing the border with Mexico by building a wall 49% Overturning Roe v. Wade, the Supreme Court case legalizing abortion 31%
PAGE 49
Trump Voter Survey | December, 2016
C A M PA I G N C O M M E N T S : O B A M A C A R E , I S I S , E C O N O M I C / F I N A N C I A L , A N D I M M I G R AT I O N I S S U E S V I E W E D A S T O P P R I O R I T I E SAnd, looking at the same list of issues, which do you think should be a top priority for President-elect Trump to address while he is in office?
Campaign comments (ranked by % who selected issue as a “top priority”)Top
Priority Campaign comments (ranked by % who selected issue as a “top priority”)Top
Priority
Repealing and replacing Obamacare 40% Banning Muslims from entering the U.S. 17%
Combatting the threat of ISIS and other terrorist organizations in the U.S. 37% Overturning Roe v. Wade, the Supreme Court case legalizing abortion 12%
Lowering taxes on individuals 35% Encouraging more choices in public K-12 education, such as charter schools or providing vouchers for private school education 12%
Deporting people who are in the U.S. illegally 31% Lowering taxes on corporations 12%
Reducing the national deficit 31% Renegotiating trade agreements like NAFTA and the Trans-Pacific Partnership 11%
Balancing the federal budget 28% Renegotiating the agreement with Iran about its nuclear program 11%
Securing the border with Mexico by building a wall 24% Reducing regulations on businesses 10%
Preventing U.S. companies from shipping jobs to other countries 23% Ensuring 6 weeks of paid maternity leave for working mothers 10%
Lowering prescription drug prices 20% Ensuring public colleges and universities use their endowments to lower tuition costs, and hold them accountable if they don’t by ending their tax-exempt status 10%
Increasing government spending on infrastructure projects like roads, bridges and airports 18% Reducing environmental regulations 7%
PAGE 50
Trump Voter Survey | December, 2016
A M A J O R I T Y S U P P O R T S S T R E N G T H E N I N G C O P Y R I G H T P R O T E C T I O N S
As you may know, copyright law gives the owner or creator of content such as a song, book, movie or television show exclusive rights over that piece of content. Which of the following comes closest to your own view, even if neither is exactly right?
STATEMENT B: The federal government should loosen copyright protections for companies and artists so
consumers have greater accessibility to digital music, movies, and books.
STATEMENT A: The federal government should strengthen copyright protections for companies and artists to protect their original ideas and ensure they
get fairly compensated for their work.
68%
stre
ngth
en c
opyr
ight
law
s
18%
loos
en c
opyr
ight
law
s
Strongly agree with A
Somewhat agree with A
Somewhat agree with B
Strongly agree with B
Not sure
35% 33%
14% 14%
4%
PAGE 51
M O S T S U P P O R T R E G U L AT I N G F O O D L A B E L S
Below are different actions the government could take related to food labeling. For each, please indicate if you think the government should be doing more or less than what it is currently doing.
Trump Voter Survey | December, 2016
70% more 21% less
65% more 24% less
27%
31%
38%
39%
17%
14%
7%
7%
10%
9%
Regulate how food companies market and label their products to promote healthier diets
Promote standards for labels like "healthy," "organic," "natural," or "antibiotic free" to ensure food companies are being transparent
and consistent with product labels
Much more Somewhat more Somewhat less Much less Not sure
PAGE 52
D I V I D E D V I E W S O N H O W M U C H M O N E Y T H E F E D E R A L G O V E R N M E N T S H O U L D S P E N D O N P U B L I C M E D I ADo you think the federal government should spend more money, about the same amount, or less money on public media, such as the PBS television network and the NPR radio network?
Trump Voter Survey | December, 2016
23%
spe
nd m
ore
38%
spe
nd le
ss
Spend much more Spend somewhat more
Spend somewhat less
Spend much lessSpend about the same amount
Not sure
Spend less on public media:Spend more on public media:
PAGE 53
9%
14%
30%
16%
22%
8%
H A L F B E L I E V E C O U R T S S H O U L D M A K E I T E A S I E R T O S U E N E W S M E D I A
49% 29% 22%
Not sure
Trump Voter Survey | December, 2016
As you may know, there has been discussion recently about whether or not the courts should make it easier for public figures to sue and to win lawsuits against the news media for unfavorable or false coverage. Which of the following statements comes closest to your own view on this issue?
The courts should make it easier to sue and to win lawsuits
against the news media
The courts should not make it easier to sue and to win lawsuits
against the news media
PAGE 54
18%
42%
21%
19%
Trump Voter Survey | December, 2016
S I X - I N - T E N T H I N K A B O R T I O N S H O U L D B E I L L E G A L , B U T M O S T S U P P O R T E X C E P T I O N S
Which comes closet to your own view on abortion?
Abortion should always be legal
Abortion should be legal most of the time
Abortion should be made illegal except for cases of rape, incest, and to save the mother’s life
Abortion should be made illegal without exceptions
PAGE 55
Trump Voter Survey | December, 2016
M O S T D O N ’ T T H I N K W O M E N W H O S E E K A N A B O R T I O N S H O U L D B E P U N I S H E D I F T H E P R O C E D U R E I S B A N N E D I N T H E U . S .During the campaign, President-elect Trump said that women who seek abortions should be subject to “some form of punishment” if the procedure is banned in the United States. Do you agree or disagree that a woman seeking an abortion should be subject to some form of punishment?
39% punishment 47% no punishment
17% 22% 17% 30% 14%
Strongly agree Somewhat agree Somewhat disagree Strongly disagree Not sure
PAGE 56
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Our in-house research team is a data and insight-driven outfit. We employ cutting-edge research methodologies, from digital analytics to quantitative and qualitative opinion research, to help our clients understand where the conversation begins and, more importantly, how we can influence it.
For more information about this research or to find out more about GPG’s research capabilities, please contact Katie Cissel Greenway ([email protected]).
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