21 Superb SOCIAL MEDIA
TIPS A newbie-friendly tips by Mafel Gorne
LET ME SHARE YOU THE TIPS I JUST LEARNED IN SOCIAL MEDIA MANAGEMENT
TIP # 1
WRITE QUALITY BLOG FOR YOUR TARGET
AUDIENCE
WRITE BLOG THAT WOULD ENTERTAIN YOUR AUDIENCE
THINK OF WHAT YOUR AUDIENCE WANT TO READ
WRITE BLOG CONTENT IN WHICH AUDIENCE CAN PERSONALLY RELATE
TIP # 2
USE SOCIAL MEDIA TO PROVIDE CUSTOMER
SERVICE
CUSTOMERS ARE ALWAYS ON THE INTERNET
YOU WILL MAKE IT MORE COMFORTABLE TO THEM IF YOU
ARE REACHABLE ON THE SOCIAL MEDIA WHERE THEY
ARE.
YOU CAN CLOSE THE GAP BETWEEN THE COMPANY AND
THE USERS
TIP # 3
MEASURE SOCIAL MEDIA RETURN OF
INVESTMENT
HOW CAN YOU MEASURE?
COUNT HOW MANY PEOPLE ARE REACHING OUT TO YOU?
COUNT HOW MANY PEOPLE ARE SHARING YOUR POSTS?
COUNT HOW MANY PEOPLE ARE GIVING YOU FEEDBACKS?
TIP # 4
GET PERSONAL
TREAT THEM
AS YOUR FRIEND
YOU HAVE TO GAIN THEIR TRUST
BUILD A CONSTANT COMMUNICATION
LET THEM BRAG ABOUT YOUR BRAND
TIP # 5
MAKE AN APP FOR YOUR BUSINESS
PEOPLE NOWADAYS SPEND MORE TIME ON THEIR SMARTPHONES
SO IT IS A GOOD WAY TO KEEP IN TOUCH WITH YOUR
AUDIENCE
TIP # 6
POST BLOG FREQUENTLY
IT IS ONE WAY OF SHOWING YOUR AUDIENCE THAT YOU ARE ACTIVE AND ALWAYS PRESENT
LET THEM KNOW THAT YOU ARE ALWAYS THERE TO FEED THEM
IDEAS
MAKE A BLOG THAT IS WORTH SHARING FOR
TIP # 7
BE A PROBLEM SOLVER TO YOUR AUDIENCE
POST ABOUT WHAT YOUR PRODUCTS OR SERVICES
SOLVES
PEOPLE WANT TO KNOW
“HOW CAN THIS PRODUCT HELP ME?”
PEOPLE WONT CARE ABOUT YOUR BUSINESS UNLESS YOU PROVE THAT YOUR PRODUCT BRINGS VALUE TO THEM
THEY DON’T CARE HOW BIG YOUR BUSINESS IS,
WHAT THEY WANT IS SOLUTION TO THEIR PROBLEM
TIP # 8
BUILD AN ONLINE COMMUNITY
IT IS IMPORTANT THAT YOU INITIATE CONVERSATIONS WITH YOUR AUDIENCE
GIVE FEEDBACK AND SUPPORT TO THEIR CONCERNS
TIP # 9
DON’T DEPRESS YOUR AUDIENCE
DON’T POST SOMETHING THAT WOULD MAKE YOUR AUDIENCE
FEEL DOWN
DON’T POST SOMETHING THAT WOULD DECREASE THEIR SELF-
ESTEEM
TIP # 10
MARKETING IS A STORY TELLING
KEEP IN MIND THAT YOUR CUSTOMERS ARE THE MAIN
CHARACTER
MAKE THEM FEEL THAT THEY ARE PART OF BRAND’S
SUCCESS STORIES
TELL THEM THAT THE BRAND IS PART OF THEIR LIFESTYLE
TIP # 11
GIVE SIMPLE YET PRECISE ANSWERS
WHEN YOUR CUSTOMERS ASK YOU, GIVE A BULLET STRAIGHT ANSWER
CUSTOMERS HATE A LONG REPLY, THEY JUST WANT TO
READ WHAT THEY NEED
TIP # 12
FIND YOUR AUDIENCES’KEY INFLUENCERS
WORK AND BUILD RELATIONSHIP WITH THE
INFLUENCERS
CROSS PROMOTE WITH THEM
TALK TO THEM, REACH OUT TO THEM
BUILD YOUR BRAND AROUND THESE KEY INFLUENCERS
UNDERSTAND WHAT THEY ARE DOING SO YOU COULD ALSO
CONNECT WITH THEIR AUDIENCE
WHEN YOU GET THEIR RADAR THEY MIGHT SHARE YOUR
POSTS TO THEIR FOLLOWERS
TIP # 13
FIND OUT WHERE YOUR AUDIENCE STAY
WHAT SPECIFIC SOCIAL MEDIA PLATFORMS YOUR AUDIENCE
SPEND MOST OF THEIR TIME?
IF YOU FOUND OUT,
STAY WITH THEM!
REACH OUT TO THEM!
TIP # 14
YES FOR PERFECT TIMING!
CONSIDER THE TIMING OF YOUR SOCIAL MEDIA POSTS
CONDSIDER
WHAT TIME OF THE DAY?
CONSIDER WHAT DAYS OF THE WEEK?
ALWAYS THINK THE AVAILABILITY OF YOUR
AUDIENCE
CONSIDER WHAT ARE THE TIMES THEY USUALLY BROWSE?
I’LL GIVE YOU A QUICK TIP ON SOCIAL MEDIA POSTS
TIMING
Saturday is the day of the week which gets the most
participation
Thursday and Friday obtain 18% more participation than other days of the
week.
During the rest of the week, publishing outside
of "business hours" (super early in the morning or late at night) will get you more engagement.
On Twitter participation also increases on
Saturdays and Sundays
The best time to posts tweet is midday and after
general working hours
The most percentage of retweets happens around
5pm
FOR SENDING EMAILS:
Subscribers have to check email during the week
after 12pm
The most attractive time during the week is between
2-5pm
Tuesday and especially Thursday are the days which register a larger
percentage of mailings and "open rate"
TIP # 15
GET INVOLVED IN CURRENT EVENTS
POST NATIONAL EVENTS THAT MIGHT INTEREST THE READERS
POST TRENDING NEWS THAT YOUR READERS MAY WANT TO
READ
TIP # 16
ACCEPT AND APOLOGIZE FOR YOUR
MISTAKES
IF YOUR COMPANY MADE A MISTAKE IN SOCIAL MEDIA, STEP OUT AND APOLOGIZE
PEOPLE WILL LOVE YOU FOR BEING HONEST AND BRAVE TO
ACCEPT MISTAKES
GO AHEAD AND FIX ALL YOUR MESS
TIP # 17
GIVE THEM REWARDS
IF YOU WILL INVITE THEM TO LIKE YOUR PAGE,
GIVE THEM A PRIZE
PEOPLE ALWAYS LOVE TO RECEIVE PRIZE FROM DOING
SOMETHING
THEY WILL GRANT YOUR REQUEST IF THEY WILL GET
SOMETHING IN RETURN
TIP # 18
INCLUDE SOCIAL SHARING AND FOLLOW BUTTONS ON YOUR
SITE
MAKE IT EASY FOR YOUR AUDIENCE TO SHARE YOUR POSTS TO THEIR FRIENDS
TIP # 19
RUN SOCIAL MEDIA CONTESTS
IT WILL HELP YOU BUILD STRONGER RELATIONSHIP WITH
YOUR AUDIENCE
IT WILL HELP YOU GATHER THEIR EMAIL ADDRESS
TIP # 20
BE INVOLVE IN THE FACEBOOK GROUP WHO
HAS THE SAME BUSINESS AS YOU
START UP CONVERSATIONS. SHARE IDEAS WITH THEM
IT IS GOOD TO COMMUNICATE WITH PEOPLE YOU HAVE SOMETHING IN COMMON
TIP # 21
THE POWER OF LISTENING
TALK LESS, LISTEN MORE TO YOUR AUDIENCE
LISTEN TO YOUR AUDIENCES’ CONVERSATIONS IN COMMENT
BOX, IN EVERY WHERE
THAT’S ALL FOR NOW!
I HOPE YOU FIND THIS HELPFUL
IT IS TIME FOR TO START AND APPLY WHAT YOU HAVE JUST
LEARNED
ALWAYS REMEMBER:
THE SECRET OF GETTING AHEAD IS GETTING STARTED.
- MARK TWAIN
YOU CAN DO IT!
LET US CONNECT
mafelgorne.wordpress.com
IF YOU FIND THIS HELPFUL,
DON’T FORGET TO CLICK THE SHARING BUTTONS BELOW
THANK YOU FOR SPENDING TIME WITH ME!