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Summer Internship
2010
Guidelines for Summer Internsip Project
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Project Objectives
Application of knowledge and techniques learned in the 1st yearthrough the analysis of a business issue involving a substantialpiece of independent work by the student over an extendedperiod.
To demonstrate proficiency in the design of a research project,application of appropriate research methods, collection andanalysis of data and presentation of results
Understand an organization and the real life situation prevailingthere.
To improve the understanding of the functional area of theproject (which should normally be your area of majorspecialization)
To appreciate interlinking of different functions and departmentsof the organization and the need for coordinated work culture.
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Project Duration
ISCS mandates 8 weeks (excluding holidays and
Sundays) to be spent in the company as a part of the
project work.
The project work will commence immediately after PG
examinations.
Management Trainees shall finish the project by thedeadline given
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Project Evaluation
1. For PGP - project work is evaluated for200
marks
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Physical Features of the Report
Report shall be typed on white paper (A4 size bond) and madein 2 copies for PGP one copy for the Institute and one for thestudent.
The typing shall be of standard letter size (12
font) black colorusing only one side of the paper with double spacing.
Margins: left - 35 mm, right - 20 mm, bottom - 20mm, top - 35mm.
Binding: Report shall be Rexene bound in black. Plastic andspiral bound project reports are not accepted.
Front cover: The front cover should contain the following details.Contd.
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Physical Features .. Contd
TOP: The title in block capitals of 6 mm to 15 mmletters
CENTER: Full name of the Management Trainee inblock capitals of6 mm to 10 mm letters
BOTTOM: Name of the Institute, Year of submission all in block capitals of 6m to 10mm letters onseparate lines with proper spacing and centering.
Blank sheets: At the beginning and end of the
Report, two white bond papers should be provided,one for the purpose of binding and other to be leftblank.
The length of the project should be between 8,000 to10,000 words excluding annexure, tables, graphs etc.
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Selecting the topic
It should preferably be in the area majorspecialization
Before going to the company you should jot
down two or three topics of your interest. Thiswill be useful in case company gives you achoice.
In case company insists on direct selling you
have to explain to them that you are required tosubmit a project report and you can do sellingas well as work on the project simultaneously.It is difficult to prepare research project report ifthe sole activity is selling during the project.
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Selecting the topic (Contd)
Even if you are involved in selling, design a
questionnaire to survey the potential
customers you are selling to and analyze the
data for findings.
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Before reporting to the Company
Confirm your project title and the scope ofwork with the company.
Try to find out your guide in the company as
well as in the institute and discuss the topicwith them.
Do through review of literature by goingthrough all possible secondary sources.
Prepare a flow chart of the activities forentire duration of project which will act as aguide for you
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After Joining the Company
Maintain a daily record of work done in aseparate log book. This should include thepoints discussed and the information
provided to you and will be useful indrafting the report later.
Find the name of the person in thecompany who will be acting as your
external guide (if this is not already done)and discuss and finalize the project topicwith him.
Companys requirements are superior and
should be followed.C
ontd
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After Joining the Company Contd
Data collection must be completed while you arein the company otherwise it will be impossible tovisit the company again.
Companies may demand tentative report beforeyou leave. In such a case you may have tosubmit two reports one for the company andother to the ISCS according to their
requirements.
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Academic requirements
Companys certificate evidencing satisfactorycompletion is an essential document.
Some times the issue of the certificate is delayed by thecompany or your external guide. It could be either due
to: Poor quality of the project work
Preoccupation by your external guide
In either case, consider that you are responsible toget the certificate!!!
Often restructuring and redrafting the report isnecessary to meet the requirement of ISCS.
Be in touch with your internal guide
No two reports can have same objectives, data andfindings. If so ISCS will reject both the reports.
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Preparing the Report
Minimum 8000 words and maximum
10000 words
The Annexure is not considered for
word count
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Preparing the Report Contents
The Project Report should have the contents in
the following order
1. Institute certificate
2. Company Certificate
3. Acknowledgements
4. Table of Contents with page numbers
5. Executive Summary (This should be a brief
summary not exceeding 2-3 pages consisting of
introduction, objective & scope, methodology,
data analysis, conclusions &recommendations)
.
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Contents
Part I Company Profile
7. Brief introduction of
the company.
8. History of theCompany / Organization
profile
Part II Project
Overview
9. Introduction
10 Objectives& scope
11. Research
Methodology
12. Data Analysis
13.Conclusions
14.Limitations
13.
Recommendations
and Observations
Part III
Appendix
Bibliography
References
Glossary
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Objectives & Scope
Prefer to keep only one main objective
May have a number of subsidiary objectives.
A Problem well defined is half solved.
SMART Objectives: Specific, Measurable,
Achievable, Relevant & Time bound
Scope: To what extent and within what
boundaries you plan to explore the topic (e.g.geographical, Mkt. Potential in south
Maharashtra)
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Company / Organization Profile
General Information: Products & Services,Vision, Mission, Philosophy, Founders,Organogram, etc.
Functional area related: Marketing / HR /Finance scenario, department structure,topic related activities.
Industry Profile can also be briefly included
in this part as background information ifnecessary or, it can be appended in theend, if exhaustive
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Research Methodology
Project Design: include flow chart for clarity
Information needed
Sources of data: Primary & Secondary
Designing the Questionnaire:
Pains taken inQuestionnaire designing at the start of the projectcan save more efforts in Data Analysis later.Questionnaire should be designed with theObjectives of the project in mind
Sampling
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Questionnaire Design: The Art of
AskingQuestions
What should be asked? Relevance and Accuracy
How should each question be phrased? Open
ended questions and fixed alternative questions
In what sequence the questions to be arranged?
Order bias, Funnel techniques, Filter bias.
What questionnaire layout will best serve the
research objectives? Print, Post, Internet etc.
How should the questionnaire be pre-tested?
Does the questionnaire need to be revised?
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Sampling
Sample size? Variance (s), Magnitude of
Error (e), Confidence Level (z) n =(zs / e)2
Availability of time & other resources.
Sampling frame
Sampling Procedure : Probability & Non
probability
Sampling Size procedure relationship
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Data Analysis
Cross tabulation of the Questionnaire by
classification of responses and frequency
distribution.
The more effort you put in developing thequestionnaire, i.e. aided recall, use a uniform
rating scale, the easier it is to do data analysis.
Statistical methods; Central tendencies, Weighted
Averages etc. s/w like MS-Excel
Appropriate Graphical representation of key
questions with comments.
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Conclusions & Observations
Observations: Related to thoseissues only, which were NOTincluded and explored thru thequestionnaire
Observations may not require a
data support
Keep your Objectives &Tabulation sheet before youwhen you sit to write yourconclusions.
Conclusions have to be strictlybased on the collected data,attempting to answer theobjectives
Conclusions should match &satisfy the objectives
List down the Conclusions Write positive Conclusions first
Key Conclusions can beGraphically represented statingthe importance andimplications for the company
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Limitations
Constraints of resources including time
Availability of data
Reliability of data
Academic scope
Access to information etc.
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Bibliography & References
Author, year of Publication, Title Sub-Title,Edition, Name and Place of Publisher,Chapter & Pages.
e.g. Kazmi, A. Business Policy & StrategicManagement Tata McGraw Hill, New Delhi,2nd Edition, 2002.
E.g. Khandwala P.N. , Two routes to
turnaround in business world,A
pr.12-25
1989. pp 17-19.
Websites
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Executive Summary
Prepare a summary of Objectives, Findings,
Limitations & Recommendations only.
Overall should not be more than 800 words.
Though the Executive Summary is prepared
in the end, it is included first in order.
Should provide an overview of the project
emphasizing the value added by it.
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Annexure
Any documents, the inclusion of which in the
main report may hamper the flow e.g.
Sample questionnaire
Company formats, e.g. Performance
Appraisal etc.
Company Leaflets or Handouts etc.
Copy of Legal documents
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Best of Luck !
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