Successful techniquesFor building yourIndustry voice withSocial Media
Where to find mehttp://sparkmediasolutions.comBlog: http://sparkminute.com/ [email protected] Twitter: @dspark
Build your industry voice
Become a super user
Connect with super usersAKA influencers
The techniques
Connect an existingBrand or talentTo your brand
The bigger brandIs insurance
Attention to your Content
Ride current hot news And cultural memes
Have systemsIn place
Create reactiveContent
To own a spaceInterconnectFocused content
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Focused, distributedInterconnected content
Anchor to goal
Become a Visible expert
Focus brand andContent
Publish consistently
Convert potentialBuyers into aWord-of-mouthMarketing network
Product amplifiers
Don’t have to beCustomers
Let super usersRun your business
Biggest fans can first beComplainers
Super users want
Access, recognition,And respect
Use contestsTo reveal super users
Let your usersDesign your products
Let your usersSell your product
Let your usersCompete to get hired
Let contests replace
Business functions
Your creative departmentVs. super users
Create channels
To cultivate and Support
“What’s the ROI of your receptionist? What’s the ROI of your parking? What’s the ROI of the paint on the walls? What’s the ROI of the landscapers? The idea that everything has to come back to a measurable ROI is ludicrous.”
- David Meerman Scott, author of The New Rules of Marketing and PR
I have no timeFor social media
Photo thanks:To Flickr users:ElyceFelizLisaBrewsterSteveGarfieldLeoReynoldsCambodia4kidsorgEwanMcIntosh
MattHammBirgerKingMichaelHaslamBurningpaperSusan NYCWonderlane
JfravelSeeMidTN.com (aka Brent)Usaq.yongsanLuiz Felipe MachadoKbairdPrizeponygerlos
Follow up materialshttp://bit.ly/spark_pinc
Thanks
David Spark, Spark Media Solutionshttp://sparkmediasolutions.comBlog: http://sparkminute.com/ [email protected] Twitter: @dspark
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