SUCCESSFUL SVEEP INITIATIVES
WEST CHAMPARAN, BIHAR
LOK SABHA ELECTIONS 2014
Abhay Kumar Singh – (then) DM West Champaran
Holistic Approach based on ECI Checklist
Critical Gaps/
RegionsUrban Areas
Media & Outdoor Publicity
Polling Day & Model Booths
Rural Areas
Youth, Women
& Farmers
Results
Multi-party Co-ordination &Fund Dovetailing
Urban Areas Mass Mobilization
• Motorcycle Rallies, Marathons, Mohalla Interactions, Roadshows, Events at Town Hall
2 big events/week
• Personally led all events giving huge attraction
DM, SP & ICONs
• Events reached each & every urban areaEvery
Mohalla Covered
• Maximum partnerships for maximum reach• e.g. Urban Dev, Public Reln. Dept, SP Office,
Banks, Private colleges, sports associations> 10
Partners• Openness & good communication by district
administration to community Confidence
Building
Strong & direct communication
Positive vibrant buzz in the town
Motorcycle Rally Mohalla Interactions
MarathonFlag March
Road shows with State ICON Community
pledge taking as well as Individual
Pledge taking in all schools
Public events in town hall
Rallies reaching out to every
ward
Large-Scale Rural Awareness
• Comprising Booth Level Officers, Sakshar Bharat Preraks, Livelihood Mission Mobilizers, ASHAs, Anganwadi Sewikas, Community Groups.
• Systematic Training for Teams and Event Calendar (*next 2 slides)
Partnerships for Panchayat SVEEP
Teams• Centres established at all Lok Shiksha Kendras (1 in
every panchayat)• Daily electoral awareness training to community
Dedicated Voter Literacy Centres
• Rallies 2 times / week covering all booths to create absolute mobilization (Tuesday & Saturday
• Various cultural & sports competitions
Mobilization through Rallies &
Competitions • Lok Shiksha Kendras of all panchayats• Internet enabled facilitation at CSCs in all panchayats• Facilitation also through District toll-free helpline
2 Voter Facilitation
Centres in all Panchayats
(Internet enabled) • Special voter registration camps at sites of all awareness events
Convergence of Voter Facilitation
with all Awareness Events
Absolute penetration for the first time
Mass involvement and
active participation
*CSC – Common Service Centres / Vasudha Kendra which are internet enabled and present in most panchayats
A glimpse of some of the training material with calendar
‘Aapka Vote Aapka Bhavishyay’ slogan
In addition detailed awareness training on what initiatives to do for the following was given to all panchayat teams :Voter Literacy CentresInitial Rallies Tuesday, Satuday eventsSpecial DiscussionsCritical Booths
Special Focus on training to panchayat SVEEP teams for Improving Facilitation:
1.All Channels for Voter Registration/Modifications
2. All Channels to Check name in Voter List
3. More Camps even after 9th March ECI mandated camp announced
4. Understanding of Voter Challenges in Critical / Low voter turnout booths.
Training for SVEEP teams
Opening of Voter Awareness
Centres
Literacy events at the centres Literacy events
at the centres
Uniform for preraks
Rallies in all panchayats
Intrernet enabled voter facilitation at
CSCs
Singing, painting
competitions
Youth, Women & Farmers• Special women outreach events with ICON Celebrity Ratan
Rajput • Majority women representation in all Panchayat SVEEP teams• Rallies & voter literacy events in all Women SHGs & Anganwadi
Mata Samitis• Voter awareness convergence with pulse polio door to door
campaign• Voter registration camps in all Women VOs of SHGs• Special movie screening & EVM mock-polls in Women VOs
Women
• 100% college voter registration camps• Month long youth voter festival in all colleges• Competitions such as speech, skits, painting etc.
• Active mobilization of campus ambassadors for community involvement
• Various sports events such as football Youth
• Special voter registration camps at Kisaan Pathshaalas• Convergence of SRI training with Voter awareness
Farmers
Segmented focus where
energy groups
Excellent reciprocation
Interaction with ICON
Women SHG rallies
Female youth motivation by
DM
Literacy and EVM workshops
with SHGs
Convergence with pulse polio
Mock poll @ youth fest
Sports events @ youth fest
Special incentives by college for first time voters
Convergence with farmer training
Critical Regions & Gaps• Boycott (19 booths), Low-turnout (193
booths), Remote (198 booths), Vulnerable, (133 booths) Naxal (189 booths)
Booths that are…
• Visit by District Administration to booths for confidence building
• Community awareness groups formation• Nukkad Nataks by Kala Jhatha & EVM mock-
polls
Special extra initiatives in addition to Panchayat
SVEEP teams • Interactive sessions with BLOs, village teams & community
• Customized action taken based on individual cases (*e.g. many booths people didn’t vote because of ‘perceived lack of development’ – so in such cases – special literacy sessions on ‘role of individual & various levels of government in democracy, importance of participating by voting & other means was done
Special workshop to understand individual cases & develop
solutions
Proper homework by
identifying our weak areas
Nukkad Natak and EVM Mock poll at various locations
Regular visits by district administration
Facilitation on Day of Elections
Basic minimum facilities & communication ensured at all
1999 booths• Booths where > 1,200 voters petromax lighting facility in addition to electricity connection
• Medical kit at all booths• Voter assistance centres at all booths• Cooks from MDM offered paid food servicesSeating & priority voting for old-aged/disabled/pregnant women
• Various helpful displays / posters
Other highlights
:• Live webcasting• Filtered RO water & sherbet refreshments• Special decoration for celebration atmosphere• Uniform for all staff
Model Booths
Festival like celebration
Strong peoples’ participation
Constant press notes during Photo voter slip distribution
Constant press notes on use of photo voter slip
Result of successful distribution and
communication – 28% people voted with photo
voter slip as proof
Decoration, separate queuing, helpdesk, medical team at
model booth
Communication• Strong positive communication to community about good initiatives –
daily 5 press notes
Daily intensive press briefings with
important messages
• At key locations to create buzz and serve as reminder Countdown Clock
• Some from department, some created from various community competitions
More 200 posters in every panchayat
• Awareness about good initiatives• Monitoring of work done in rural areas (partners had to upload directly
on facebook)• One of the best performing FB page in rural India (more than 1 lakh
views, 1000 likes and 1000 posts)
Innovative use of Facebook for dual
purpose• More than 12,000 staff and village SVEEP teams daily communication• More than 1.5 Lakhs community daily
motivational/awareness/information SMS
Strong, continuous use of Bulk SMS to create awareness
Make presence felt – fully positive &
instilling sense of confidence
Talk of the Town!
Daily press briefings
Facebook & Bulk SMS
Countdown Clock
Posters in Panchayats
Hot Air Balloon
Example of Multi-party Co-ordination & Fund Dovetailing
District SVEEP Cell,
Election OfficeROLE :
Central Unit planning,
coordinating & monitoring all activities
FUNDS: Logistics &
Publications
Sakshar Bharat
ROLE: Mobilize
Prerak @ GP level, voter
facilitation at GP, organize EVM mock-
pollsFUNDS: Printing GP
level material, funding nukkad natak
Urban Developm
entROLE:
Implement all urban
mass events
FUNDS: Print publicity in urban areas
District Healthy Society
ROLE: Mobilize
ASHA @ GP level,
Converge with Pulse
PolioFUNDS: IEC
funds of NHM for
Pulse Polio convergence
Similarly daily coordination &
fund dovetailing with more than
34 organizations
Election Office,
SVEEP Celll SP Office DDC Office ECI's Awareness Observer
Public Relations
Dept.
District Rural
Development Agency
Sakshar Bharat (Adult
Literacy) Dept.
District Health
Society
ICDS Department
Rural Livelihoods
Mission (Jeevika)
Department
Urban Developmen
t Department
Education Department All Public
Colleges Public
Library
Block Offices &
Booth Level Officers
Public Health
Engineering Dept.
(PHED)
Agriculture Department
Narkatiaganj Railway
Office
District Industries Centre
Sashastra Seema Bal (SSB)
PDS Shops
NCC All Private Colleges All Banks
CSCs (Internet enabled Common Service Centres)
MEDIA Organizatio
ns
Public Library in
partnership with DEF -
Gates Library
Project
Local Sports associations
Sudha Milk Dairy
PCAMA (Private Doctors Medical
Association)
District BAR Association
Innovative Thinking
Involving all stakeholders,
making best use of resources &
managing multi-party
coordination
The Results
Thank You
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