Facebook Sponsored Posts: Success Tips For Paying To

Promote Your Content

@andreavahl

About me

• Social Media Coach, Strategist and Speaker

• Co-author of Facebook Marketing All-in-One for Dummies

• Community Manager for Social Media Examiner for 2 years

• Grandma Mary

Facebook Ad Models

Facebook Ad Models

Facebook Ad Models

Facebook Ad Models – Pay to Play

Facebook Ad or Sponsored

Story

Increased Engagement &More Visibility

Research – Ads Board

www.Facebook.com/ads/adboard

Types of Facebook Ads

• “Regular” Facebook Ad (goes to website)

• Facebook Engagement Ad (internal)

• Sponsored Story

• Promoted Post

• Boost Post (on Page only)

• Facebook Offers (Local)

• Retargeting (3rd Party)

Sponsored Story Breakdown

Sponsored Story About a Promoted Post

Social Proof

Longer text

Link Post

Likes and Interests

I try to keep the Audience size at

200,000 or more if possible

Sponsored Stories – Think of the Audience

Targeting Strategies

• Precise Interests = OR

• Broad Category = AND

• # adds closely related terms

Bidding strategies

• Bid High

• Can use default bidding method

• Stop Ads that underperform

How to get Cheaper Clicks

• Split Test ads

• More Clicks

• Click Thru Rate – CTR

• Sidebar - 0.07% - 0.10%

• News Feed 0.8% - 1.5%

ROI – Conversion Tracking

Conversion Tracking

• One per ad

• Only external websites

• Not on Promoted Posts

Thank you! Connect with me

www.AndreaVahl.com

www.facebook.com/andreavahl

www.fb.com/GrandmaMaryShow

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