PGC 2006 1
PGC 2006 2
Back in the last century we started to focus on these questions:
Back in the last century we started to focus on these questions:
► What are the expectations when one comes into the sport of soaring?
► What are the barriers to entering this leisure pursuit?
► Why do people leave the sport?
► What are the expectations when one comes into the sport of soaring?
► What are the barriers to entering this leisure pursuit?
► Why do people leave the sport?
In relation to soaring in general…In relation to soaring in general…
PGC 2006 3
► What do our members want to get out of soaring?
► How are the demographics of the club changing?
► How are lifestyles changing our approach to leisure time?
► What do our members want to get out of soaring?
► How are the demographics of the club changing?
► How are lifestyles changing our approach to leisure time?
In relation to PGC…In relation to PGC…
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Let’s deal with the expectations component…Let’s deal with the expectations component…
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But in the here and now…
In another time, another
place… Yeah, I might have
rearranged my priorities….
In another time, another
place… Yeah, I might have
rearranged my priorities….
The 1,200 Knot LookThe 1,200 Knot Look The 120 Knot LookThe 120 Knot Look
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The freedom of flightThe freedom of flight
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A sense of accomplishmentA sense of accomplishment
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I finally have the time to get into
anew hobby
Wow, I’ve gotthe money to
get into something
coolI need a
newchallenge
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Race driversschool,
that’s the ticket
The DreamThe Dream
PGC 2006 10
Welcome to
Welcome to
Mid-StateMid-State
Motor Eagles
Motor Eagles
DrivingDriving
ClubClub
The RealityThe Reality
PGC 2006 11
I’ve always
wanted to fly… how cool are gliders!
The DreamThe Dream
PGC 2006 12
Welcome to
Welcome to
Mid-StateMid-State
Soaring Eagles
Soaring Eagles
GliderGlider
ClubClub
The RealityThe Reality
PGC 2006 13
The Emperorhas no clothes…The Emperorhas no clothes… Soarin
g is a
Cutting Edge
Sport
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Let’s go skiing…Let’s go skiing…
PGC 2006 15
Velcome to Gunters Ski School.
You vill learn the art of skiing on
low cost traditional equipment
until you have ze skills to
progress…
Velcome to Gunters Ski School.
You vill learn the art of skiing on
low cost traditional equipment
until you have ze skills to
progress…
PGC 2006 16
Maybe we’ll rent snowmobiles insteadMaybe we’ll rent snowmobiles instead
PGC 2006 17
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The PromiseThe Promise
The Average ExperienceThe Average Experience
PGC 2006 19
We do a greatdisservice to soaring by training in antiqueaircraft….
We do a greatdisservice to soaring by training in antiqueaircraft….
We don’t deliver on the promiseWe don’t deliver on the promise
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Mission No. 1Mission No. 1
Transform a traditional looking
fleet into something that would
meet the expectations of today’s
glider pilots
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Old FleetOld Fleet New FleetNew Fleet
► SGS 2-33► SGS 2-33
► SGS 2-33► SGS 2-33
► Blanik L-23► Blanik L-23
► Grob 103 Twin II► Grob 103 Twin II
► SGS 1-34► SGS 1-34
► SGS 1-26► SGS 1-26
► SGS 1-26► SGS 1-26
► Grob 103 Twin II► Grob 103 Twin II
► Grob 103 Twin II► Grob 103 Twin II
► ASW-19► ASW-19
► Grob Astir CS► Grob Astir CS
► Grob Astir CS77► Grob Astir CS77
► Grob 103 Twin II► Grob 103 Twin II
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Since Upgrading the Fleet…. Since Upgrading the Fleet….
► A membership waiting list
► The average member flies more flights and more hours
► More and more willing instructors
► There is a clear path into high performance private gliders
► We have a thriving X-C contingent
► A membership waiting list
► The average member flies more flights and more hours
► More and more willing instructors
► There is a clear path into high performance private gliders
► We have a thriving X-C contingent
PGC 2006 24
Mission No. 2
Market Soaring & the Club
Mission No. 2
Market Soaring & the Club
PGC 2006 25
Marketing OpportunitiesAnd Target Groups
Marketing OpportunitiesAnd Target Groups
► A principle group of interest is aviation minded individuals
► Individuals with the means to participate
► Individuals who are likely to make the lifestyle commitments
PGC 2006 26
AOPA ConventionPhiladelphia 2003AOPA ConventionPhiladelphia 2003
(for Philadelphia Glider Council members)
Distance – Out & Return:1,025 Miles – Tom Knauff - Ridge Soaring, PA, 1983
Distance – Absolute:1,625 Miles – Klaus Ohlmann - Argentina, 2003
Speed Over 500 km Course:154 mph – Jim Payne - California City, CA, 1999
Absolute Altitude:49,009 feet – Bob Harris - California City, 1986
Distance – Out & Return:1,025 Miles – Tom Knauff - Ridge Soaring, PA, 1983
Distance – Absolute:1,625 Miles – Klaus Ohlmann - Argentina, 2003
Speed Over 500 km Course:154 mph – Jim Payne - California City, CA, 1999
Absolute Altitude:49,009 feet – Bob Harris - California City, 1986
WorldSOARING RECORDS
WorldSOARING RECORDS
PennsylvaniaSTATE RECORDS
PennsylvaniaSTATE RECORDS
Distance – Out & Return:1,025 Miles – Tom Knauff - Ridge Soaring
Distance – Absolute:1,188 Miles – Karl Striedieck - Eagle Field
Speed Over 300 km Course:121.5 mph – Tom Knauff - Ridge Soaring
Absolute Altitude:20,256 feet – Ridge Soaring
Distance – Out & Return:1,025 Miles – Tom Knauff - Ridge Soaring
Distance – Absolute:1,188 Miles – Karl Striedieck - Eagle Field
Speed Over 300 km Course:121.5 mph – Tom Knauff - Ridge Soaring
Absolute Altitude:20,256 feet – Ridge Soaring
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1. Philadelphia Glider Council – Hilltown, PA
2. Van Sant Airport – Erwinna, PA
3. Cloud Niners – Morgantown, PA
4. Brandywine Soaring – Toughkenamon, PA
5. Kutztown Airport – Kutztown, PA
6. Beltzville Airport – Beltzville, PA
7. Mid-Atlantic Soaring – Farifield, PA
8. Ridge Soaring – Julian, PA
9. Blairstown Airport – Blairstown, NJ
10. Central Jersey Soaring – Neptune, NJ
11. South Jersey Soaring – Hammonton, NJ
12. Long Island Soaring – Long Island, NY
13. Wurtsboro Airport – Wurtsboro, NY
14. Mohawk Soaring – Alpaus, NY
15. Harris Hill – Elmira, NY
1. Philadelphia Glider Council – Hilltown, PA
2. Van Sant Airport – Erwinna, PA
3. Cloud Niners – Morgantown, PA
4. Brandywine Soaring – Toughkenamon, PA
5. Kutztown Airport – Kutztown, PA
6. Beltzville Airport – Beltzville, PA
7. Mid-Atlantic Soaring – Farifield, PA
8. Ridge Soaring – Julian, PA
9. Blairstown Airport – Blairstown, NJ
10. Central Jersey Soaring – Neptune, NJ
11. South Jersey Soaring – Hammonton, NJ
12. Long Island Soaring – Long Island, NY
13. Wurtsboro Airport – Wurtsboro, NY
14. Mohawk Soaring – Alpaus, NY
15. Harris Hill – Elmira, NY
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Invited the Audubon Society in to doa presentation on soaring birdsInvited the Audubon Society in to doa presentation on soaring birds
PGC 2006 34
Willow Grove NAS AirshowWillow Grove NAS Airshow
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Scout and SchoolGroups
Scout and SchoolGroups
PGC 2006 36
Biennial Neighbors DayBiennial Neighbors Day
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Marketing membership doesn’t just happen…
It is a continuous process that takes time and effort
Marketing membership doesn’t just happen…
It is a continuous process that takes time and effort
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• They get bored and move on
• Go fly power planes
• Go sailing or ____________
• Become social participants in soaring
• They get bored and move on
• Go fly power planes
• Go sailing or ____________
• Become social participants in soaring
Pilots who fly around homebase will
not support the growth of soaring
Pilots who fly around homebase will
not support the growth of soaring
PGC 2006 46
• Local X-C
• Regional X-C
• Badge Flying
• Contests
• Instructing
• Club Leadership
Participation
• Local X-C
• Regional X-C
• Badge Flying
• Contests
• Instructing
• Club Leadership
Participation
Levels of Progression to Keep
Enthusiastic Participation Alive
Levels of Progression to Keep
Enthusiastic Participation Alive
PGC 2006 47
Let’s go skiing…Let’s go skiing…
PGC 2006 48
Velcome to Gunters Ski
School.
You vill learn the art of skiing
on
low cost traditional equipment
until you have ze skills to
progress…
Velcome to Gunters Ski
School.
You vill learn the art of skiing
on
low cost traditional equipment
until you have ze skills to
progress…
PGC 2006 49
Maybe we’ll rent snowmobiles insteadMaybe we’ll rent snowmobiles instead
PGC 2006 50
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