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The Membership
Your Association
By the numbers: Membership & Your Association
The Membership
REALTORS®
6,752 members (77.73%)
Designated REALTORS®
1,934 members
(22.27%)
ORRA REALTORS® & Brokers
As of September 2012: Total Membership of 8,686
Mega Board: 7,000+ members
Large Board: 2,000-6,999 members
Medium Board: 500-1,999 members
Small Board: 499 or fewer members
Mega Board: 7,000+ members
Large Board: 2,000-6,999 members
Medium Board: 500-1,999 members
Small Board: 499 or fewer members
NAR Board Size DesignationsNAR Board Size DesignationsNAR Board Size DesignationsNAR Board Size Designations
ORRA is a Mega Board
8,686 ORRA members
Primary: 6,684 Secondary: 35 Responsible
Managers: 33
Total 6,752
Primary: 6,684 Secondary: 35 Responsible
Managers: 33
Total 6,752
Primary: 1,749 Secondary: 185
Total 1,934
Primary: 1,749 Secondary: 185
Total 1,934
Designated REALTORS® Designated REALTORS® Designated REALTORS® Designated REALTORS® REALTORS® REALTORS® REALTORS® REALTORS®
ORRA Membership by Type
8,686 members
ORRA Membership by Member DurationORRA Membership by Member Duration
Years of Membership
Almost 45% of members have belonged to ORRA for less than 5 years
Less than 1
2-4 5-9 10-19 20-29 30 or more
20.78%
24.08%
31.94%
15.10%
6.50%
1.59%
ORRA Member Offices by SizeORRA Member Offices by Size
Office Size
More than half of ORRA member offices are one-person firms
1 2-4 5-9 10-24 25-49 50-99 More than 100
51.68%
32.39%
7.92%4.06%
1.33% 0.95% 1.66%
ORRA Membership by AgeORRA Membership by Age
ORRA Membership by Age
More than 77% of ORRA’s membership is 40 and over
Under 30 30-39 40-49 50-59 60 and over
4.96%
18.10%
28.60%26.86%
21.48%
Males: 52.0%
Females: 48.0%
ORRA Membership by Gender
As of September 2012: Total Membership of 8,686
Top 5 DesignationsTop 5 DesignationsTop 5 DesignationsTop 5 Designations
Designations
11.4% of members have at least one designation
Top 10 DesignationsTop 10 DesignationsTop 10 DesignationsTop 10 Designations
GRI 757 55.05%
ABR 184 13.38%
CRS 143 10.40%
CIPS 58 4.22%
CRB 29 2.11%
SRES 28 2.04%
CCIM 24 1.75%
AHWD 23 1.67%
E-PRO 20 1.45%
GREEN 20 1.45%
GRI 757 55.05%
ABR 184 13.38%
CRS 143 10.40%
CIPS 58 4.22%
CRB 29 2.11%
SRES 28 2.04%
CCIM 24 1.75%
AHWD 23 1.67%
E-PRO 20 1.45%
GREEN 20 1.45%
Designations
Agents with One or More Sales in YearAgents with One or More Sales in YearAgents with One or More Sales in YearAgents with One or More Sales in Year
ORRA Agent Sales
Avg. Total Membership
Percent of Membership
2007 8,039 12,094 66.47%
2008 6,508 10,028 64.46%
2009 7,636 8,773 87.04%
2010 7,935 8,607 92.19%
2011 7,532 8,273 91.04%
YTD 2012 6,661 8,187 81.36%
Sales per agent (2007 – YTD 2012) Sales per agent (2007 – YTD 2012)
ORRA Agent Home Sales
1 sale 2-4 sales 5-9 sales 10+ sales0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
48%
39%
11%
2%
33%
40%
20%
7%
2007 2008 2009 2010 2011 YTD2012
Percentage of selling agents by number of sales
Your Association
New Member Orientation AttendeesNew Member Orientation AttendeesNew Member Orientation AttendeesNew Member Orientation Attendees
New Member Orientation
Attendees
2004 2,349
2005 3,477
2006 3,403
2007 2,196
2008 1,084
2009 1,618
2010 1,605
2011 1,432
YTD 2012 1,358
As of September 30, 2012As of September 30, 2012As of September 30, 2012As of September 30, 2012
Total Cash Reserves: $5,783,897
Total Assets: $8,971,197
Net Income YTD: $579,993 (before loss on disposal of fixed asset of $483,667)
Lee Road & Goddard Annex are debt free.
Dues Income YTD: $1,537,745 (Dues are 45% of total revenues)
Net assets: $6,868,758
Total Cash Reserves: $5,783,897
Total Assets: $8,971,197
Net Income YTD: $579,993 (before loss on disposal of fixed asset of $483,667)
Lee Road & Goddard Annex are debt free.
Dues Income YTD: $1,537,745 (Dues are 45% of total revenues)
Net assets: $6,868,758
ORRA Financial Update
ORRA is on very solid financial footing
25 Committees, Task Forces, Councils, & Forums25 Committees, Task Forces, Councils, & Forums
Committees, Task Forces, Councils, & Forums
Affiliates Forum
Audit Committee
Awards Task Force
Board of Directors
Brokers Council
Budget and Finance Committee
Bylaws and Policy Task Force
Communications Committee
Executive Committee
Facilities Committee
FR / NAR Task Force
Governmental Affairs Committee
Grievance Committee
Investment Committee
Market Diversity Subcommittee
Membership Task Force
Orlando Regional Commercial Council
Orlando Regional International Council (ORIC)
Professional Development Forum
Professional Standards Committee
Property Management Subcommittee
REALTOR® Political Action Committee (RPAC) Subcommittee
Risk Management Subcommittee
Technology Task Force
Young Professionals Network, Orlando Chapter
Affiliates Forum
Audit Committee
Awards Task Force
Board of Directors
Brokers Council
Budget and Finance Committee
Bylaws and Policy Task Force
Communications Committee
Executive Committee
Facilities Committee
FR / NAR Task Force
Governmental Affairs Committee
Grievance Committee
Investment Committee
Market Diversity Subcommittee
Membership Task Force
Orlando Regional Commercial Council
Orlando Regional International Council (ORIC)
Professional Development Forum
Professional Standards Committee
Property Management Subcommittee
REALTOR® Political Action Committee (RPAC) Subcommittee
Risk Management Subcommittee
Technology Task Force
Young Professionals Network, Orlando Chapter
Positions & MeetingsPositions & MeetingsPositions & MeetingsPositions & Meetings
Committees, Task Forces, Councils, & Forums
Total Volunteer Positions
Number of Meetings (YTD)
2010 875 131
2012 835 321
Professional StandardsProfessional StandardsProfessional StandardsProfessional Standards
Professional Standards
Ethics Arbitrations Mediations Withdrawn
2003 15 13 3 3
2004 8 11 3 4
2005 20 27 6 6
2006 29 40 3 13
2007 18 28 4 2
2008 12 7 2 4
2009 14 11 5 6
2010 43 14 4 12
2011 34 7 3 6
2012 31 7 1 2
PROFESSIONAL DEVELOPMENTPROFESSIONAL DEVELOPMENTPROFESSIONAL DEVELOPMENTPROFESSIONAL DEVELOPMENT
Professional Development
Year-to-date offerings at ORRA
2010 2011Projected
2012
Classes & Courses 249 270 312
Days of Courses 173 170 193
CE Credit Hours Offered 599 693 745
Non CE Credit Hours Offered 146 160 73
MLS Credit Hours Offered 229 270 250
Total Attendees 8,604 8,728 9,631
On-line Education: # of Students # of CE Hours
1201,309
1641,884
3103,003
Critical IssuesCritical IssuesCritical IssuesCritical IssuesRPAC for 2012RPAC for 2012RPAC for 2012RPAC for 2012
Amendment 4 Flood Insurance Commuter Rail/High Speed Rail Seminole County Millage Increase
for Schools Mortgage Interest Deduction Qualified Residential Mortgage
Amendment 4 Flood Insurance Commuter Rail/High Speed Rail Seminole County Millage Increase
for Schools Mortgage Interest Deduction Qualified Residential Mortgage
Governmental Affairs
Goal Contributions
$124,380
$134,007
Communications UpdateCommunications UpdateCommunications UpdateCommunications Update
Bi-monthly magazine redesigned for 2012 204 e-mails sent to targeted member groups
Orlando REALTOR® Online; Education Update; Upcoming Events; r2r Digest; and BrokerWise.
Avg. Open Rate: 37.5% (industry avg.: 18.5%) Avg. Click Rate: 12.5% (industry avg.: 11%)
Unique website visitors: 102,172 Website page views: 548,615 Website new visits: 47.61% Social media: Facebook, Twitter, LinkedIn, Pinterest,
Instagram, and YouTube Ad campaign included print, radio, billboards, and
online for a total of approximately $200,000.
Bi-monthly magazine redesigned for 2012 204 e-mails sent to targeted member groups
Orlando REALTOR® Online; Education Update; Upcoming Events; r2r Digest; and BrokerWise.
Avg. Open Rate: 37.5% (industry avg.: 18.5%) Avg. Click Rate: 12.5% (industry avg.: 11%)
Unique website visitors: 102,172 Website page views: 548,615 Website new visits: 47.61% Social media: Facebook, Twitter, LinkedIn, Pinterest,
Instagram, and YouTube Ad campaign included print, radio, billboards, and
online for a total of approximately $200,000.
Communications
For more information, visit www.orlrealtor.com.
Contact ORRA at [email protected].
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