HABD MISSION AND GUIDING PRINCIPLES
2011 – 2016
Strategic Plan
SAN FRANCISCO
HOUSING
AUTHORITY
MESSAGE FROM THE EXECUTIVE DIRECTOR
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 2
PLACE HOLDER – NEED INFORMATION FROM SFHA
SFHA Board of Commissioners
SFHA Executive Team
Henry A. Alvarez III
Executive Director
TABLE OF CONTENTS
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 3
MESSAGE FROM THE EXECUTIVE DIRECTOR ...........................................................................2
INTRODUCTION .......................................................................................................................3
SFHA MISSION AND GUIDING PRINCIPLES ...........................................................................4
2011 – 2016 STRATEGIC GOALS ............................................................................................7
STRATEGIC PLAN ......................................................................................................................8
GOAL 1 ....................................................................................................................8
GOAL 2 ....................................................................................................................9
GOAL 3 ................................................................................................................. 10
GOAL 4 ................................................................................................................. 11
GOAL 5 ................................................................................................................. 13
GOAL 6 ................................................................................................................. 15
GOAL 7 ................................................................................................................. 17
GOAL 8 ................................................................................................................. 18
SAMPLE COMMITMENT MEMO .............................................................................................. 19
TIMELINE ................................................................................................................................. 20
INTRODUCTION
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 4
To promote creative brainstorming for developing fresh ideas on
transforming public housing from “housing of last resort” into “housing
of choice” and to increase and improve the supply of low income and
affordable housing.
PLANNING OBJECTIVE
PLANNING FRAMEWORK
In May 2010, the Board of Commissioners and the Executive Director of the San Francisco
Housing Authority (SFHA) determined that their Strategic Plan needed to be updated to
continue with their vision of becoming a high performance organization, promoting innovation
and accountability, and sustaining progress. In efforts to update this plan, emphasis was placed
on including people and obtaining input from all stakeholders. The inclusive approach was
based on conducting three separate facilitated visioning and planning sessions. During these
sessions, input from staff and Board members was obtained through a number of structured
brainstorming exercises. The plan’s foundation was established based on the detailed feedback
obtained from these sessions.
The purpose of updating SFHA’s Strategic Plan is to outline SFHA’s mission, core goals, and to
develop a high level roadmap for achieving these goals over the next 5 years. More specifically,
the initial planning retreat sought to:
– Facilitate a roundtable discussion among management
– Establish an identity for SFHA
– Initiate open and active participation
– Promote candid feedback
– Generate ideas, analyses and recommendations
– Develop 5-year strategies with focus on years 1 & 2
– Align business operations with the mission of SFHA
– Encourage team collaboration and commitment
As a result of the retreat, SFHA’s Planning Team developed several meaningful products,
including the creation of:
A new and improved mission statement for the Authority
Realistic goals and actionable strategies to be achieved over the next 5 years, as covered
in this plan.
SFHA MISSION AND GUIDING PRINCIPLES
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 5
•We develop our external relationships and facilitate accountability among all partners to achieve our mandate and mission.
•We strengthen and leverage our membership in the broad public housing industry.
Strategic and Collaborative Partnerships
•We educate all our customers, partners and other stakeholders on the value and importance of public housing.
•We ensure effective organizational communication, information accessibility, and transparency throughout the Authority that would facilitate alignment and success of all our programs and services.
Effective Communication and Education
•We continue to leverage existing and emerging technologies that increase agency accountability, effectiveness and efficiency.
•We ensure that technology adoption and use is consistent across all departments to further strengthen the Authority’s internal capacity.
Maximizing Technology
The mission of the SFHA is to deliver safe and decent housing for low
income households and integrate economic opportunities for residents.
SFHA MISSION
The guiding principles outlined on the following pages represent values that govern the actions
of all SFHA staff members and establish standards of public stewardship. Management and staff
articulated these values and principles as a result of their own analyses and aspirations for a
renewed SFHA.
SFHA MISSION AND GUIDING PRINCIPLES
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 6
•We dedicate ourselves to assist and engage our residents to be self-sufficient and voluntary move out of public and subsidized housing
•We conduct our business with customer-oriented and responsive service delivery systems focused on all customers and stakeholders.
Customer Focus
•We demonstrate consistent organizational and personal commitment to customer service
and our Authority’s mission.
•We practice uncompromising ethical practices and integrity through clearly established and
observed policies and procedures and a strong fiscal and control framework.
Commitment, Integrity and Accountability
•We rely on strong leadership across the Authority that motivates excellence in employee
and team performance.
•We foster creativity, initiative and synergy.
•We ensure alignment of performance expectations, outcomes and measures.
Excellence in Performance
•We foster trust that recognizes capability, promotes accountability and responsiveness, and
empowers employees to become effective performers.
•We foster a caring and nurturing environment across the organization that further builds
internal capacity and a motivated workforce
Empowerment and Trust
2011 ― 2016 STRATEGIC GOALS
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 7
• Expand the Supply of Assisted Housing
Goal 1
• Improve the Quality of Assisted Housing
Goal 2
• Increase Assisted Housing Choices
Goal 3
• Provide a Safe and Improved Living Environment
Goal 4
• Promote Self-Sufficiency and Asset Development of Assisted Households
Goal 5
• Promote Equal Opportunity and Affirmatively Further Fair Housing
Goal 6
• Improve and Deliver Quality Customer Service
Goal 7
• Become a "High Performing" Agency by Improving Operations in All Areas
Goal 8
This Strategic Plan has been built upon certain assumptions that have translated into eight core
goals. These core goals are the impetus for the hard work that must take place to produce new
units, preserve existing units, improve the quality of our work, and monitor the integrity of our
actions. The strategies developed to provide the framework for the transformational activities
are identified in the next section of this plan.
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 8
Goal 1: Expand the Supply of Assisted Housing
Strategy 1: Apply for additional rental vouchers and special purpose rental vouchers as they
become available.
Strategy 2: Reduce public housing vacancies to less than 3%.
1. Develop an improved business process for waitlist management
2. Develop an advanced quality enhancement program for challenged properties
3. Create and administer a senior leadership evaluation of a unified waitlist and
potential Public Housing / Section 8 split
Strategy 3: Leverage private and other public funds to create additional housing
opportunities, including HOPE VI, Choice Neighborhoods, TRA and Section 8
Project-based Vouchers.
1. Identify new private and public funding opportunities that incorporate tax
credits and energy savings
Strategy 4: Acquire sites or buildings where opportunities exist.
Strategy 5: Add affordable and market rate housing where density permits at HOPE SF and
at family and elderly/disabled public housing units.
Strategy 6: Partner with affordable housing developers.
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 9
Goal 2: Improve the Quality of Assisted Housing
Strategy 1: Improve public housing management scores.
1. Document how the waitlist is managed and indicate areas for potential
efficiency
2. Develop an inventory of vacant units
3. Collect past resident surveys and distribute finding to management to
evaluate resident feedback on public housing units
Strategy 2: Improve voucher management (SEMAP scores) through the reorganization of the
Section 8 department.
1. Improve current Section 8 Project-based Voucher Program by studying and
benchmarking how other housing authorities utilize vouchers
Strategy 3: Partner with housing developers, non-profit community and supportive service
organizations and city agencies to rebuild public housing sites and provide
services to residents.
1. Develop Marketability Plan by using existing information related to resident
preferences
2. Survey property managers to identify programs and services that can help
enhance residents’ quality of life
3. Develop an inventory of non-profit organizations that provide services
identified by property managers
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 10
Goal 3: Increase the Types of Assisted Housing Choices
Strategy 1: Continue to provide voucher mobility counseling.
Strategy 2: Conduct outreach efforts to potential voucher landlords.
1. Create a branding initiative to reach out to new, existing, and potential
landlords
2. Develop an improved marketing strategy to make programs appealing
3. Inform the public about opportunities at SFHA by distributing newsletters to
stakeholder groups and conducting Town Hall Meetings
4. Advertise information about opportunities at SFHA via television spots and
commercials
Strategy 3: Maximize voucher payment standards.
1. Improve current Section 8 Project-based Voucher Program by studying and
benchmarking how other housing authorities utilize vouchers
Strategy 4: Utilize Voucher Homeownership in conjunction with comprehensive
revitalization, infill housing, and partnerships with community – based
organizations, city agencies, FSS, and other homeownership programs.
1. Inform the public about opportunities at SFHA by distributing newsletters to
stakeholder groups and conducting Town Hall Meetings
2. Advertise information about opportunities at SFHA via television spots and
commercials
Strategy 5: Use Section 8 Project-based Voucher Program assistance in conjunction with
public housing revitalizations efforts to increase supply of housing units.
1. Improve current Section 8 Project-based Voucher Program by studying and
benchmarking how other housing authorities utilize vouchers
Strategy 6: Utilize to the fullest extent possible the Section 8 Project-based Voucher
Programs
1. Improve current Section 8 Project-based Voucher Program by studying and benchmarking how other housing authorities utilize vouchers
2. Develop an improved marketing strategy to make programs appealing
3. Inform the public about opportunities at SFHA by distributing newsletters to
stakeholder groups and conducting Town Hall Meetings
4. Advertise information about opportunities at SFHA via television spots and
commercials
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 11
Strategy 1: Where necessary, install security cameras in and around public housing sites.
1. Assess present distribution and quality of security cameras
Strategy 2: Partner with the San Francisco Police Department in implementing community
policing strategies, such as neighborhood watch groups, at public housing sites.
1. Work with public safety stakeholders to develop an law enforcement
initiative to increase security around SFHA properties
Strategy 3: De-concentrate poverty at lower density developments by replacing the public
housing and adding housing for households with a range of incomes, adding other
ancillary non-residential uses and creating mixed-income, mixed-use
communities.
1. Implement income targeting to de-concentrate poverty in particular housing
units
Strategy 4: Lease vacant units more quickly.
1. Develop an inventory of vacant units
Strategy 5: Develop better one-on-one relationships with communities surrounding family
and senior housing sites.
1. Work with property managers to identify key neighborhood stakeholders for
each SFHA property
Strategy 6: Establish “tip” line specifically for SFHA residents.
Strategy 7: Partner with the City of San Francisco’s Department of Public Works to develop
neighborhood beautification projects, community gardens, and quicker removal
of graffiti.
1. Work with public safety stakeholders to develop an law enforcement
initiative to increase security around SFHA properties
2. Increase SFHA attendance / involvement in civic and philanthropic
organizations (i.e., SAFE, Police Departments, and Fire Departments)
Goal 4: Provide a Safe and Improved Living Environment
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 12
Strategy 8: Improve lighting and build visual corridors to increase visibility in new
developments.
1. Assess present quality of lighting and visibility throughout developments
Strategy 9: Implement maintenance and property management energy conservation
measures.
Strategy 10: Negotiate better rates with utility and water providers.
Strategy 11: Provide resident training on energy conservation and Energy Star products.
Strategy 12: Encourage energy efficiency in the design and construction of HOPE VI and
public housing sites being redeveloped.
Strategy 13: Install recycling centers at various public housing family developments.
Strategy 14: Increase availability of sports and other extracurricular activities for residents.
Goal 4: Provide a Safe and Improved Living Environment
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 13
Strategy 1: Create and establish partnerships with technology companies to increase
resident proficiency and access to technology and internet, in particular, provide
support to the deployment and execution of the City of San Francisco’s free
wireless access initiative.
1. Create an external initiatives “working group” to organize potential external
partnerships and initiatives
2. Advertise information about available resident services to increase
participation
3. Target training programs for SFHA residents
Strategy 2: Identify resources for employment training grants and opportunities and provide
a venue for residents to participate in trainings.
4. Provide technology training and education to resident employees
5. Create a Grants.gov profile and refine search parameters to include
opportunities that funding partners might also pursue
6. Identify which grants the City of San Francisco is pursuing and which grants
the City has secured
7. Identify and reach out to City and County programs that can provide
services to SFHA residents
Strategy 3: Promote training certification and degree programs, including GED preparation,
for residents.
1. Assist in the organization and facilitation of career workshops for residents
2. Advertise information about available resident services to increase
participation
3. Identify educational resources to provide to SFHA residents
4. Target training programs for SFHA residents
Strategy 4: Provide job search workshops for residents.
1. Assist in the organization and facilitation of career workshops for residents
2. Advertise information about available resident services to increase
participation
3. Identify educational resources to provide to SFHA residents
4. Target training programs for SFHA residents
Goal 5: Promote Household Self-Sufficiency and Asset Development
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 14
Goal 5: Promote Household Self-Sufficiency and Asset Development
Strategy 5: Provide or attract supportive services to increase independence for elderly or
families with disabilities.
1. Contact HHS, specifically Administration on Aging to discuss what programs
are available to elderly residents and/or families with disabilities
Strategy 6: Identify and implement programs with community based partners that can
promote self-sufficiency, including first time homeownership opportunities for
low income families.
1. Create an external initiatives “working group” to organize potential external
partnerships and initiatives
2. Identify and connect residents with service providers who can facilitate
readiness programs
3. Contact Workforce Investment Board for inventory of corporations and
businesses that provide job training, have corporate outreach programs, or
offer free capacity-building opportunities for residents
Strategy 7: Subscribe to Speaker Pelosi’s monthly grant newsletter. Apply for all applicable
grants, in particular SuperNOFA and Ross grants.
1. Create a Grants.gov profile and refine search parameters to include
opportunities that funding partners might also pursue
2. Identify which grants the City of San Francisco is pursuing and which grants
the City has secured
3. Identify and reach out to City and County programs that can provide
services to SFHA residents
Strategy 8: Utilize Section 3 goals and the SFHA 25% resident hire policy to provide more
employment opportunities for public housing residents. In particular, consider
hiring and training community residents to service as computer lab managers.
1. Target training programs for SFHA residents
2. Advertise information about available resident services to increase
participation
3. Develop a Resident Volunteer Program for those residents interested in
volunteering with SFHA
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 15
Strategy 1: Undertake affirmative measures to ensure access to assisted housing regardless
of race, color, religion, national origin, sex, familial status, and disability.
1. Develop a brand recognition of the SFHA Ombudsperson, including the
development of a mission statement
2. Implement process for periodically reviewing equal opportunity policies
Strategy 2: Undertake affirmative measures to provide a suitable living environment for
families living in assisted housing regardless of race, color, religion, national
origin, sex, familial status, and disability.
1. Develop a brand recognition of the SFHA Ombudsperson, including the
development of a mission statement
2. Implement process for periodically reviewing equal opportunity policies
Strategy 3: Undertake affirmative measures to ensure accessible housing to persons with all
varieties of disabilities regardless of unit size required.
1. Develop a brand recognition of the SFHA Ombudsperson, including the
development of a mission statement
2. Implement process for periodically reviewing equal opportunity policies
Strategy 4: Respond to residents and applicants relating to possible discrimination-based
incidents and the implementation of procedures for addressing allegations of
incidents with a perceived or actual discriminatory dimension.
1. Develop a brand recognition of the SFHA Ombudsperson, including the
development of a mission statement
2. Implement process for periodically reviewing equal opportunity policies
Strategy 5: Investigate allegations of discrimination based on sexual orientation.
Goal 6: Promote Equal Opportunity and Affirmatively
Further Fair Housing
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 16
Goal 6: Promote Equal Opportunity and Affirmatively
Further Fair Housing
Strategy 6: Educate staff, landlords, tenants, and vendors on affirmative action and other
laws regarding discrimination.
1. Determine if published polices are current and available to all staff
2. Educate all SFHA staff on policies
3. Determine if policies need to be clarified in order for employees to
determine acceptable behaviors related to equal opportunity
4. Implement process for periodically reviewing equal opportunity policies
Strategy 7: Implement the Limited English Proficiency Plan that will guide SFHA in providing
language services to clients whose native language is not English.
1. Establish needs, expectations and performance measurements on bilingual
staff
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 17
Goal 7: Improve and Deliver Quality Customer Service
Strategy 1: Deploy an Internet Kiosk, which will provide easy access to data pertinent to
clients on Section 8, Public Housing and other services provided by the SFHA.
Strategy 2: Provide customer service training for SFHA employees.
1. Assist in the planning and facilitation of staff customer service training
2. Establish needs, expectations and performance measurements on customer
service
STRATEGIC PLAN
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 18
Goal 8: Become a "High Performing" Agency by
Improving Operations in All Areas
Strategy 1: Conduct monthly and quarterly management meetings with SFHA staff to assess
progress on individual goals and strategies.
1. Develop “Strategy Teams” to lead goals and implement strategies
2. Prioritize goals and strategies and establish needs, expectations and
performance measurements for each Strategy Team
3. Develop individualized Commitment Memos to increase accountability,
promote ownership and maintain momentum for the achievement of all goals
(Example attached in the following section.)
SAMPLE COMMITMENT MEMO
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 19
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 20
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
1 Expand the Supply of Assisted Housing
A Apply for additional rental vouchers and special purpose rental
vouchers as they become available.
B Reduce public housing vacancies to less than 3%.
a. Develop an improved business process for waitlist
management.
February 2011
b. Develop an advanced quality enhancement program for
challenged properties.
March 2011
c.
Create and administer a senior leadership evaluation of a
unified waitlist and potential Public Housing / Section 8
split.
March 2011
C
Leverage private and other public funds to create additional
housing opportunities, including HOPE VI, Choice
Neighborhoods, TRA and Section 8 Project-based Vouchers.
a. Identify new private and public funding opportunities that
incorporate tax credits and energy savings.
March 2011
D Acquire sites or buildings where opportunities exist.
E
Add affordable and market rate housing where density permits
at HOPE SF and at family and elderly/disabled public housing
units.
F Partner with affordable housing developers.
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 21
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
2 Improve the Quality of Assisted Housing
A Improve public housing management scores.
a. Document how the waitlist is managed and indicate
areas for potential efficiency
February 2011
b. Develop an inventory of vacant units February 2011
c.
Collect past resident surveys and distribute finding to
management to evaluate resident feedback on public
housing units
February 2011
B Improve voucher management (SEMAP scores) through
the reorganization of the Section 8 department.
a.
Improve current Section 8 Project-based Voucher
Program by studying and benchmarking how other
housing authorities utilize vouchers
May 2011
C
Partner with housing developers, non-profit community
and supportive service organizations and City agencies to
rebuild public housing sites and provide services to
residents.
a. Develop Marketability Plan by using existing
information related to resident preferences
April 2011
b. Survey property managers to identify programs and
services that can help enhance residents’ quality of life
April 2011
c. Develop an inventory of non-profit organizations that
provide services identified by property managers
May 2011
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 22
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
3 Increase the Types of Assisted Housing Choices
A Continue to provide voucher mobility counseling.
B Conduct outreach efforts to potential voucher landlords.
a. Create a branding initiative to reach out to new, existing,
and potential landlords
March 2011
b. Develop an improved marketing strategy to make
programs appealing
March 2011
c.
Inform the public about opportunities at SFHA by
distributing newsletters to stakeholder groups and
conducting Town Hall Meetings
May 2011
d. Advertise information about opportunities at SFHA via
television spots and commercials
May 2011
C Maximize voucher payment standards.
a.
Improve current Section 8 Project-based Voucher Program
by studying and benchmarking how other housing
authorities utilize vouchers
May 2011
D
Utilize Voucher Homeownership in conjunction with
comprehensive revitalization, infill housing, and partnerships with
community – based organizations, city agencies, FSS, and other
homeownership programs.
a.
Inform the public about opportunities at SFHA by
distributing newsletters to stakeholder groups and
conducting Town Hall Meetings
May 2011
b. Advertise information about opportunities at SFHA via
television spots and commercials
May 2011
E
Use Section 8 Project-based Voucher Program assistance in
conjunction with public housing revitalizations efforts to increase
supply of housing units.
a.
Improve current Section 8 Project-based Voucher Program
by studying and benchmarking how other housing
authorities utilize vouchers
May 2011
F Utilize to the fullest extent possible the Section 8 Project-based
Voucher Programs
a.
Improve current Section 8 Project-based Voucher Program
by studying and benchmarking how other housing
authorities utilize vouchers
May 2011
b. Develop an improved marketing strategy to make programs
appealing
March 2011
c.
Inform the public about opportunities at SFHA by
distributing newsletters to stakeholder groups and
conducting Town Hall Meetings
May 2011
d. Advertise information about opportunities at SFHA via
television spots and commercials
May 2011
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 23
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
4 Provide a Safe and Improved Living Environment
A Where necessary, install security cameras in and around public
housing sites.
a. Assess present distribution and quality of security cameras June 2011
B
Partner with the San Francisco Police Department in
implementing community policing strategies, such as
neighborhood watch groups, at public housing sites.
a.
Work with public safety stakeholders to develop an law
enforcement initiative to increase security around SFHA
properties
January 2011
C
De-concentrate poverty at lower density developments by
replacing the public housing and adding housing for households
with a range of incomes, adding other ancillary non-residential
uses and creating mixed-income, mixed-use communities.
a. Implement income targeting to de-concentrate poverty in
particular housing units Mach 2011
D Lease vacant units more quickly.
a. Develop an inventory of vacant units February 2011
E Develop better one-on-one relationships with communities
surrounding family and senior housing sites.
a. Work with property managers to identify key
neighborhood stakeholders for each SFHA property February 2011
F Establish “tip” line specifically for SFHA residents.
G
Partner with the City of San Francisco’s Department of Public
Works to develop neighborhood beautification projects,
community gardens, and quicker removal of graffiti.
a.
Work with public safety stakeholders to develop an law
enforcement initiative to increase security around SFHA
properties
January 2011
b.
Increase SFHA attendance / involvement in civic and philanthropic
organizations (i.e., SAFE, Police Departments, and Fire
Departments)
January 2011
H Improve lighting and build visual corridors to increase visibility in
new developments.
a. Assess present quality of lighting and visibility throughout
developments June 2011
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 24
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
4 Provide a Safe and Improved Living Environment
I Implement maintenance and property management energy
conservation measures.
J Negotiate better rates with utility and water providers.
K Provide resident training on energy conservation and Energy
Star products.
L Encourage energy efficiency in the design and construction of
HOPE VI and public housing sites being redeveloped.
M Install recycling centers at various public housing family
developments.
N Increase availability of sports and other extracurricular
activities for residents.
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 25
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
5 Promote Household Self-Sufficiency and Asset Development
A
Create and establish partnerships with technology companies
to increase resident proficiency and access to technology and
internet, in particular, provide support to the deployment
and execution of the City of San Francisco’s free wireless
access initiative.
a. Create and external initiatives “working group” to
organize potential external partnerships and initiatives May 2011
b. Advertise information about available resident services
to increase participation July 2011
c. Target training programs for SFHA residents April 2011
B
Identify resources for employment training grants and
opportunities and provide a venue for residents to participate
in trainings.
a. Provide technology training and education to resident
employees April 2011
b.
Create a Grants.gov profile and refine search
parameters to include opportunities that funding
partners might also pursue
January 2011
c. Identify which grants the City of San Francisco is
pursuing and which grants the City has secured
February 2011 -
Ongoing
d. Identify and reach out to City and County programs
that can provide services to SFHA residents
March 2011 -
Ongoing
C Promote training certification and degree programs,
including GED preparation, for residents.
a. Assist in the organization and facilitation of career
workshops for residents March 2011
b. Advertise information about available resident services
to increase participation July 2011
c. Identify educational resources to provide to SFHA
residents March 2011
d. Target training programs for SFHA residents April 2011
D Provide job search workshops for residents.
a. Assist in the organization and facilitation of career
workshops for residents March 2011
b. Advertise information about available resident services
to increase participation July 2011
c. Identify educational resources to provide to SFHA
residents March 2011
d. Target training programs for SFHA residents April 2011
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 26
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
5 Promote Household Self-Sufficiency and Asset Development
E Provide or attract supportive services to increase
independence for elderly or families with disabilities.
a.
Contact HHS, specifically Administration on Aging to
discuss what programs are available to elderly residents
and/or families with disabilities
March 2011
F
Identify and implement programs with community based
partners that can promote self-sufficiency, including first time
homeownership opportunities for low income families.
a. Create an external initiatives “working group” to organize
potential external partnerships and initiatives May 2011
b. Identify and connect residents with service providers who
can facilitate readiness programs March 2011
c.
Contact Workforce Investment Board for inventory of
corporations and businesses that provide job training, have
corporate outreach programs, or offer free advice
opportunities for residents
March 2011
G
Subscribe to Speaker Pelosi’s monthly grant newsletter. Apply
for all applicable grants, in particular SuperNOFA and Ross
grants.
a.
Create a Grants.gov profile and refine search parameters
to include opportunities that funding partners might also
pursue
January 2011
b. Identify which grants the City of San Francisco is pursuing
and which grants the City has secured
February 2011 -
Ongoing
c. Identify and reach out to City and County programs that
can provide services to SFHA residents
March 2011 -
Ongoing
H
Utilize Section 3 goals and the SFHA 25% resident hire policy
to provide more employment opportunities for public housing
residents. In particular, consider hiring and training community
residents to service as computer lab managers.
a. Target training programs for SFHA residents April 2011
b. Advertise information about available resident services to
increase participation July 2011
c. Develop a Resident Volunteer Program for those residents
interested in volunteering with SFHA March 2011
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 27
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
6 Promote Equal Opportunity and Affirmatively Further Fair Housing
A
Undertake affirmative measures to ensure access to assisted
housing regardless of race, color, religion, national origin, sex,
familial status, and disability.
a. Develop a brand recognition of the SFHA Ombudsperson,
including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal
opportunity policies March 2011
B
Undertake affirmative measures to provide a suitable living
environment for families living in assisted housing regardless of
race, color, religion, national origin, sex, familial status, and
disability.
a. Develop a brand recognition of the SFHA Ombudsperson,
including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal
opportunity policies March 2011
C
Undertake affirmative measures to ensure accessible housing
to persons with all varieties of disabilities regardless of unit size
required.
a. Develop a brand recognition of the SFHA Ombudsperson,
including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal
opportunity policies March 2011
D
Respond to residents and applicants relating to possible
discrimination-based incidents and the implementation of
procedures for addressing allegations of incidents with a
perceived or actual discriminatory dimension.
a. Develop a brand recognition of the SFHA Ombudsperson,
including the development of a mission statement January 2011
b. Implement process for periodically reviewing equal
opportunity policies March 2011
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 28
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
6 Promote Equal Opportunity and Affirmatively Further Fair Housing
E Investigate allegations of discrimination based on sexual
orientation.
F Educate staff, landlords, tenants, and vendors on affirmative
action and other laws regarding discrimination.
a. Determine if published polices are current and available to
all staff January 2011
b. Educate all SFHA staff on policies March 2011
c.
Determine if policies need to be clarified in order for
employees to determine acceptable behaviors related to
equal opportunity
March 2011
d. Implement process for periodically reviewing equal
opportunity policies March 2011
G
Implement the Limited English Proficiency Plan that will guide
SFHA in providing language services to clients whose native
language is not English.
a. Establish needs, expectations and performance
measurements on bilingual staff March 2011
TIMELINE
San Francisco Housing Authority
Strategic Plan: 2011 - 2016 Page 29
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
7 Improve and Deliver Quality Customer Service
A
Deploy an Internet Kiosk, which will provide easy access to
data pertinent to clients on Section 8, Public Housing and
other services provided by the SFHA.
B Provide customer service training for SFHA employees.
a. Assist in the planning and facilitation of staff customer
service training March 2011
b. Establish needs, expectations and performance
measurements on customer service April 2011
Goal Strategy Sub
Strategy Description of Strategy/Initiative
Project
Owner
Target
Completion
8 Become a "High Performing" Agency by Improving Operations in All Areas
A
Conduct monthly and quarterly management meetings with
SFHA staff to assess progress on individual goals and
strategies.
a. Develop “Strategy Teams” to lead goals and implement
strategies February 2011
b.
Prioritize goals and strategies and establish needs,
expectations and performance measurements for each
Strategy Team
March 2011
c.
Develop individualized Commitment Memos to increase
accountability, promote ownership and maintain
momentum for the achievement of all goals
March 2011
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