Download - Storytelling, CASEVI, 9 Jan 2012

Telling Your Story:How Ideas, Words and Images Can Come Together

Sunday, January 8, 12

Think of three stories — books or movies that you love.


They simplify.

They are memorable.

They help us relate.

Why tell stories?


Think of your three favorite characters from books or movies that you love.


What are the parts to a story?

Character PlotSetting


Where do we find stories?


Think of a favorite or interesting:

• faculty member

• student

• alumnus

• staff member

• donor or booster


• Why they love their field

• What they think of students

• Why they teach or research what they do

• More about their personal lives, hobbies, interests

FACULTY


• Why they came to Our College

• Their hopes, dreams and plans

• Their experiences in the classroom, labs and field

STUDENTS


• Their memories of their college experience

• Their experience in the workplace

ALUMNI


• How they view Our College

• Why they do what they do

STAFF


• How they interact with students, faculty, staff

COMMUNITY


To whom do we tell these stories?


To whom do we tell these stories?

To the same audiences.


Do you know your institution’s mission? What is your brand?


It makes a good story even better

It adds style and imagery

What is storytelling?


What avenues do you have for telling your institution’s stories?


Storytelling in the digital age

DocumentarySoundImages and Video


What stories or traditions does

everyone at your institution

know about?


What stories do you know about your institution that not enough people know?


Key Pointers


Own it. Make it your story. Embrace it fully.


Tell it earnestly, enthusiastically and expressively.


Know it by heart.


Pay attention to pacing.


Pass on wisdom.


Help people see themselves in the world you create.


The story of your institution is the story of its people.

It is a spirit, not a timeline.

It is organic, not linear.


Graham Garner

Assoc. VP for Marketing and Communication

Wartburg College

Social media handle: garnergraham

[email protected] or [email protected]


mailto:[email protected]


