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Disruption in RetailingCustomer will buy differently
Prof Dr Cor MolenaarRSM/ErasmusUniversityeXQuo consultancy
Retailing is changing
Technology changeCustomer behaves differentlyInternet as disrupter
Smart cards, smart payment, google glasses, google shopping,google wallet, ebay now, Big data, location based services, tracking and tracing, smart households, internet of thingsVirtual reality, virtual stores, augmented reality, cloud computing
What will your future bring?
Valu
echain
Value proposition
optimisers
innovators
disruptors
imp
rove
enh
an
cecr
eate
strengthen enlarge invent
Impact internet on structures retail
Radical emotionIndividualLack of focus and concentrationAlways connectedLooking for thrills
But there is morePressure on budgets:9% is spent on articles which did not exist in 2010
Reduce spenditure on existing articlesMore single households
Internet is a technical platform toreshape business:Focus on sales, information, communicationFocus on customer needsBut what is new?
No physical limitationsNo distance constraintsNo time constraintsInformation driven
Alibaba is reinventing internetNew platformNew philosophyNew business modelNew opportunities
Connecting buyers and producersFacilitating businessCustomer leadingGet on or copy
Reshaping the world:
Internet of thingsTracking and tracingNew connectionsNew communicationsNew business modelsTransparency
Cloud computingBig dataAnalysis systemsiBeaconsNFC facilities
from friction to solution
Assortment/deliveryCityhubs and multi-docsFrom owning to sharingFrom waiting to following
Financial modelFrom transaction model to service model
to subscription model
Mobile is new driver
Ease of use
Location based
Opportunity
Mobile use whileshopping
Location based services
Tracking and tracing
Supply chain, factories, brands, real estate and councils
Partnership is needed for the future
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