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Social Media for Organizations:
Enjoy Your Own Party
Amy Sample Ward
AmySampleWard.org
This webinar is part of the membership
series with www.Lorijacobwith.com
Agenda
• What is social media?
• How does social media fit with your organization’s current work?
• How can you get started?
• What can you do today?
• Where can you learn more?
What is social media?
How does it fit: The Kitchen
How does it fit: Make Connections
How does it fit: Shared Content
How does it fit: Signposting
Getting Started: Listening
Listening: RSS
Listening: RSS
Listening: Google Alerts
Listening: Twitter
Listening: Dashboard
Listening: Dashboard
Getting Started: Joining
Joining: Comments
Joining: Comments
Joining: Signposting
Getting Started: Creating
Creating: Profiles
Profiles: Be Real
Profiles: Be Engaging
Profiles: Be Valuable
Creating: Content
What You Can Do Today
• Start listening:
• Subscribe to blogs or news
• Set up Google Alerts
• Set up a listening dashboard
• Start asking:
• Where do you go?
• What do you do?
• What do you want to do with us?
Photo Credits
• Slide 1: http://www.flickr.com/photos/pinksherbet/345653550/
• Slide 3: http://www.flickr.com/photos/intersectionconsulting/4044928121/
• Slide 4: http://www.flickr.com/photos/wonderlane/2986252088/
• Slide 5: http://www.flickr.com/photos/x-ray_delta_one/4167751227/
• Slide 6: http://www.flickr.com/photos/the_moog/348347334/
• Slide 7: http://www.flickr.com/photos/pinksherbet/2978863444/
• Slide 8: http://www.flickr.com/photos/doctabu/443262049/
• Slide 15: http://www.flickr.com/photos/billiejoesentourage/3730330633/
• Slide 19: http://www.flickr.com/photos/tripletri/3395716436/
• Slide 20: http://www.flickr.com/photos/ivanwalsh/3677282034/
• Slide 21: http://www.flickr.com/photos/foxtongue/687861111/
• Slide 22: http://www.flickr.com/photos/aadplus/3036857920/
• Slide 23: http://www.flickr.com/photos/tsmall/3673567823/
• Slide 24: http://www.flickr.com/photos/jagwired/3091227429/
• Slide 24: http://www.flickr.com/photos/jagwired/3092068214/
• Slide 24: http://www.flickr.com/photos/jagwired/3091227573/
• Slide 29: http://www.flickr.com/photos/ww4f/2526809770/
Resources
How to create a listening dashboard step-by-step: http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organization/
Netvibes (RSS Reader): http://netvibes.com
Google Alerts: http://alerts.google.com
Google Reader (RSS Reader): http://reader.google.com
Google Blog Search: http://blog.google.com
Technorati: http://technorati.com
Twitter Search: http://search.twitter.com
TechSoup: http://techsoup.org
We Are Media Project: http://wearemedia.org
Questions?
Next webinar:Stretching Your Direct Mail Dollars
for Maximum Results with Blase Ciabaton
Thursday, August 19
11:00 am Central
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