Download - State of Corporate Social Media 2012 - Selected Findings

The State of Corporate Social Media in 2012 -

some key findings

Useful Social Media asked 650+ social media practitioners about how social is managed in their company, and their plans for the future.

This is what we found...

To download a free copy of the whole State of Corporate Social Media 2012 briefing, go to usfl.so/CSM12Briefing

To download a free copy of the whole State of Corporate Social Media Briefing, go to usfl.so/CSM12Briefing

7%

93%

93% of companies say social media is becoming a more important part of their

marketing strategy


70% of B2C companies will see a budget increase for social media in 2012

30%

70%


43%

57%

57% of social media teams are part of the marketing department


24%

76%

76% of companies plan on using social for reputation monitoring in 2012


44%

56%

56% of companies will use social media to deliver customer service this year


32%

68%

68% of companies say that they're not confident in measuring the impact of

their social media activity


21%

79%

79% of businesses feel that current social media metrics are insufficient


59%

41%

41% of European companies say that they can link revenue to social media activity

65%

35%

But only 35% of Americans say they can


1/3 of B2C companies still use external agencies to run their social media

activity

67%

33%

If you want some more...39 pages of analysis, charts, statistics and trends

Clear benchmarks and best practice

A look into the future

Insight into the differences between B2B and B2C companies

A global outlook with stats from around the globe

..then download the full briefing, for free, at usfl.so/CSM12Briefing