Introduction What a Ride.
1.
Share the “what.”
Discuss the “how to.”
Ask the “why.”
1.
Company X It was hot!
2.
...Not for the love of ads.
Lindsey is there.
Who’s there?
3.
Loud Silent
3.
What should we build?
Can we build this?
3.
OUR MOSTINDULGENTCRUST!
Strategic Partners
Service Providers
3.
Best Bet Safe Bet
3.
External “Nothing special”
3.
Internal “Unhappy”
3.
Upstairs Melbourne
Sydney Downstairs
Non-Govt.
Govt.
AND Versus
3.
Environment “Unlovedness”
3.
“If you stay focused on the environment as a celebration of what
the agency believes in and does, it can become a
manifestation of the spirit of the company.”
- Lee Clow
Culture We’ve lost it.
3.
We’ve still got it.
Ambition
4.
Creative Problem Solvers
Let’s build on it.
4.
Creative Standard
Commercial Imperative
5.
Actions Words
5.
Benefits
Features
5.
The larger framework.
5.
Vision Mission
PrinciplesGoals
Next Task forces
5.
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