Star CJ Alive
Next 3 months strategy plan
• Current Affairs• Polls • Humor/Fact/Trivia • Video Viraling• Informative updates• Open end questions /fill in the
blanks
Updates, Tweets & Promotional activity will be based on following categories:St
ar C
J Con
tent
• Current Affairs: Ganesh Utsav (1st Sep – 11th Sep) Navratri (28th sep – 6th Oct) Diwali (October month) Upcoming movies Famous Birthdays
• Video viraling: seeding of YouTube video & Star CJ shared videos
• Humor/Fact/Trivia
• Polls
• Open end Question / Fill in the blanks: One of today's special at www.starcj.com was our collection
of Zaveri Jewelry . So here's a fill in the blank for you: If I had a Zaveri pearl, I would pair it with my _________ because its __________ and _________ :)
• Informative updates: Digital gadgets - Tech Crunch latest updates & ET Articles
• Tab:1. Shopping at STAR CJ2. My Star CJ Space!
• Applications:1. Picture puzzle application: Scramble Squares!2. Sitaron Ka khel: Playing with STAR’s!!3. Star CJ Contest: “Like” what you really LIKE.
• Quiz:1. Are you a smart shopper??2. Find out your spending style
Facebook Tabs
& Application
Tab 1: Shopping at STAR CJ
Objective: Is to drive Sales & Traffic to Star CJ Website
• This Tab will showcase top Star CJ products
• Facebook Fans will get an options to view all the available products on the Tab
Tab 1: Shopping at STARCJ
Tab 2: My Star CJ Space
Objective: To get feedback from the users
What users can do is: Ask question Share an idea Report a problem Give Praise
Tab 2: My Star CJ Space
Facebook Application 1: Picture Puzzle
Name: Scramble Squares!
Goal: To get more Fans & engagement on the Star CJ Fan page
Duration: 1st September – 11th September (Ganesh Utsav)
Mechanism: 1. Like the Page2. Unscramble the given Brand’s/ product image3. Upload your picture / select from Facebook album & unscramble it4. Share it with your friends 5. Post it on your wall.
Frequency over the prize distribution: Once on the last day of the contest.
Unscramble the Scrambled product Image
Star CJ Product: D‘damas Ganesha pendent Rs.6,400
Facebook Application 2: Jackpot FaceName: Sitaron Ka khel / Playing with STAR’s
Goal: To increase sales by providing discounts to the users
Concept: Fans are given chance to spin the wheel, once they start spinning it will aid them to earn points (discounts)
Mechanism: 1. Spin now2. Jackpot Face3. Share Winnings4. Rewards
Frequency over the prize distribution: Once on the last day of the contest
Facebook Application 2: Sitaron Ka khel / Playing with STAR’s
Facebook Application 3: Star CJ Contest
Name: “Like” what you really LIKE!!
Goal: To get more engagement on the Fan page. To highlight the WINNER over the Fan page. (make him / her the STAR of
Star CJ)
Concept: To showcase your fans desired product on the fan page. Here the most voted fan gets a chance to win an exclusive hamper . It will be incorporated during festive season when there are more hot buys.
Mechanism of spinning: Register & upload they’re most desired product Result: Star CJ can gratify the users with Gift Voucher / discount coupon
Show us your most desired item (any
product) that never lets you down.
The most voted item of the fan wins an exclusive
hampers!
Star CJ Quiz: Questions for each of the quiz are planned
1. Are you a smart shopper??2. Find out your spending style
Objective: To popular this user friendly application & to generate more engagement over the Fan Page.
Video View Plan
Videos are optimized & uploaded to all video sites
Appropriate & catchy Titles, Tags & Descriptions
Optimization
Titles Descriptions Tags
Online Video AnalyticsYrals Proprietary Tool
Twitter Plan:-
Objective: To build Star CJ as a strong brand using Twitter
Idea: Ask followers to tweet @starcj where they can get paid for the same. We can also restrict the Followers to certain criteria. For better understanding check: www.paywithatweet.com
Given keywords will be used as # tweets
• Online Buying• Shopping online• Zero Interest• Pay later• Shop now• Pay online
• Easy EMI• Delivery• Fashion• HDFC• TV shopping• Free shipping
Facebook & Flickr: To get human sight to Star CJ
Idea: Delighting customers on delivery of Purchased Products and showcasing the same on Social Media
Execution: 1. Sending a Star CJ executive along with the Delivery Van & a camera to
capture expressions2. Video / image content of the user will be manifested on social media
properties
Facebook Fans• Objective: To achieve the target for 10,000 fans a month
• Idea: To reach 50,000 Fans till Christmas month & accordingly create an interactive Tab or may be an application
• September Month:• Ganesh Utsav• Picture puzzle application: Scramble Squares!• My Star CJ Space!
• October Month:• Navratri (starting from 28th sep)• Star CJ Contest: “Like” what you really LIKE.• Tab 1: Shopping at STAR CJ (start of Diwali so that Users can avail on
festive discounts)
• November & December Month:• Diwali , Christmas & New year• Sitaron Ka khel: Playing with STAR’s!!• Can also have any one of the quiz:1. Are you a smart shopper??2. Find out your spending style
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