PROBLEM IDENTIFICATION AND STAKEHOLDER ANALYSISITBA Workshop Day 1Mark Nelson & Margarita Quihuis
Stanford Peace Innovation Lab
ITBA, Buenos AiresNovember 13, 2012
Goals for Today• Establish Relationships
• Map the Problem Space
• Identify Stakeholders•
Identify Current Solutions•
Identify Opportunities for Peace Innovation Solutions and Partnerships
Examples of What Works in Buenos Aires
• NGO that take students to build housing in marginalized areas
• Cyclists, rollerblading, rollerskating in the night• Government built bicycle lanes, credits to purchase bikes (financial
innovation)• Masa Critica (Critical Mass) bicycling social movement in BA
• Social proof, social pressure, FOLO (Fear of being Left Out)
• Businesses that benefit:• Bicycle businesses• Health• Entrepreneurism – vintage bikes, bike repair, accessories, clothing• Businesses adding showers, bike storage (infrastructure)
• Marathons – McDonalds, beauty products
10:50 AM
Group 1: Culture MapHow to increase participation/attendance in the culture and the arts
Group 2: 16 Year Voter EngagementIssue: How to increase voter participation from 16 year old voters
Group 3: Entrepreneurial Clusters
Polos
Entrepreneurs/Industry
Neighborhood
Client
Citizens
Government
Universities
Group 3: Financial Empowerment
PyME
Bank
Mil PyMEs
PEPyMEs/Government
Increase Financial education to informal businesses and transition them to the formal economy
client
education
Fiscal education
Getting the unbanked banked
Group 4: Smoking Regulations
Group 5: Urban Waste Management
• Cartoneros: new role, social acceptance
• Waste management crisis: new legislation
• Citizens: new behavior patterns
• Ecology: increasing awareness
• Cartoneros• Citizens• Emerging businesses• Designers• Educational system• Social movements (Rio
+20)
Change taking place Stakeholders
Afternoon Agenda• Identify Threats in Buenos Aires
• Generate 5 ideas (break up into groups)
• Review morning ideas• Select one idea
• Stakeholder identity exercise• Identify stakeholder relationships (group exercise)
• Extra Credit: Market Analysis• Identify current solutions/interventions
2nd Round • Identify two groups (increase pos or decrease neg?)• Is there an existing relationship between them?
• Strong?• Weak?• Non-existent?
• What type of relationship?• Is there a power imbalance?• Are there perverse incentives? If so, what?
Example:
Police and gangs have a stable relationship
Police budget benefits from existence of gangs
Group 1: Trapitos (parking extortionists)
Trapitos Drivers
• Potentially violent
• Obligated/Compulsory
• Illegal
• Strong• Asymmetric• Extortion• Humiliating/
Demeaning
Pimp
Marginalization
Police
Entrepreneurs
Institutionalization of an illegal act
Group 2: Energy
Refrigerators
Air Conditioning
Innovation
Ene
rgy
Con
sum
ptio
n
Electrical Energy Consumption
New tech innovations -> more devices that consume power
Existing appliances are getting more energy efficient
Issue: Governments and utility companies push for lower energy consumption while new tech innovation adoption by consumers creates new sources of consumption
Group 3: Villas & Universities
Issue: Educated people fear slum dwellersHow can educated people solve problems that relate to slum dwellers if they don’t have any experience or knowledge of their situation?
Educated People
Villa Dwellers
Low interaction
High perceived threat
Services• Cultural• Economic• Police• Health Services• Political Access• Infrastructure
Low Opportunity Cost to commit crime in villas results in…
Higher Security in barrios
Group 4: Barrios and Villas
Barrio Villa
Barrios and Villas have an asymmetric relationship; they have the same categories of services but not the same quality or experience of services
Group 5: Illicit Drug EcosystemIssue: Why do people participate in socially damaging addictive interventions?
Drug Dealers(Product)
Drug Consumers
(Market)
+ Power
+ Violence to exist
Customers commit violence to get money to pay for drugs
Other addictions:• Tobacco• Alcohol• Gaming• Facebooking
Gains respect as a big fish
10 Ideas1. Culture
2. 16 Year Olds and voter participation
3. Clusters
4. Non-Smoking Zones
5. Urban Waste Management
6. Trapitos
7. Power Consumption
8. Villas & Universities
9. Villas & Barrios
10. Drug Dealers/Consumers
Incr
ease
Pos
itive
B
ehav
ior
Dec
reas
e N
egat
ive
Beh
avio
r
Urban Waste Management• Exercise:• List 5 Stakeholders that are affected by urban waste
management in Buenos Aires
Urban Waste Stakeholder Map
Contact UsMargarita Quihuis, Director, Stanford Peace Innovation Lab
Mark Nelson, researcher, Stanford Peace Innovation Lab
Website: Http://peaceinnovation.stanford.edu
Twitter: @peacedot
Facebook PeaceDot Page: http://www.facebook.com/peacedot
Facebook Peace Innovation Page: http://www.facebook.com/peaceinnovation
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