OBJECTIVETO PROMOTE THE SALE, A TWITTER AUCTION SOLD SALE PRODUCTS TO THE HIGHEST BIDDER – ONLY, ONE HAD TO BID WITH TWEETS & NOTMONEY.

CREATIVE IDEAAn online auction where you bid not with money but a tweet

CAMPAIGN RESULTS:1,37,774 TWEETS, 43% FOLLOWER GROWTH , 31.421 MILLION IMPRESSIONS, 77,000+ SHOPPERS STOP SALE MENTIONS, 240 TWEETS PER MINUTE, TRENDED @ #1 NATIONWIDE AND WORLDWIDE FOR 2 DAYS

CAMPAIGN PERIODJuly – Aug 2013