SQUARE GROUP
Saigon’s event for
Advertising, Digital, Marketing & MediaNovember 2nd 2016 – Ho Chi Minh City
ABOUT US 1. BUSINESS OPERATION
ABOUT US 1. BUSINESS OPERATION
ABOUT US 1. BUSINESS OPERATION
BRAND-AGENCY RELATIONSHIP
IN DIGITAL AGE
Facebook fanpage /hethongcoopmartvn
INCREASING OVERLAP BETWEEN THE REALMS OF MARKETING & SOFTWARE
MARKETING
Brand
Design
Story telling
Audience
insight
Content
Data
Automation
Digital Dynamics
User
Experience
(UX)
SOFTWARE
Algorithm
Code
System
Architecture
Programatic
thinking
Hacking Marketing, Scott Brinker
TYPICAL SERVICES BRANDS ARE EXPECTING FROM AGENCIES
RESEARCH BRANDED CONTENT PROTOTYPING
BRAND STRATEGY SOCIAL STRATEGY PRODUCTION STUDIO
COMMUNICATION STRATEGY INTEGRATED CAMPAIGNS FULL-STACK DEVELOPMENT
MEDIA PLANNING BRAND ACTIVATIONS DATA & SYSTEM INTEGRATIONS
BRAND DESIGN & IDENTITY CRM STRATEGY MEASUREMENT AND ANALYTICS
EXPERIENCE STRATEGY EXPERIENTIAL MARKETING EXPERIENCE DESIGN & MORE…
What a good mixed of characteristics to manage!
> 4,300 martech providers in US!
THANK YOU
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