SCQuARE®
Oct 17-18th
SCQuARE® For Sales
Mar 21-22nd
SCQuARE®
Jul 11-12th
Breaker
Mar 23th
Breaker
Jul 13th
Breaker
Oct 19th
7 Thinks
Mar 7-8th
7 Thinks
Sep 12-13th
6 Keys
Jun 13-14th
A programme that helps sales managers think strategically and present
compelling sales story
Sharpening sales strategic thinking rather than focus on sales opera-
tional issues
Tackling the root causes of the problems, challenging the right ques-
tions and deriving the right solutions
An output that is a compilation of the most persuasive argument and
plan of action that ensures that your company stands out as a superior
Strategic Partner to the customers
ONE OF THE MOST VALUABLE
SALES SKILLS
THE SECRET WEAPON OF THE WORLD’S GREATEST COMPANIES
FOR MORE INFORMATION ABOUT SCQuARE®, PLEASE VISIT OUR WEBSITES : WWW.SIMPLEWORK.CO.TH
OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: [email protected]
WORLD-CLASS SKILL TO WIN
YOUR CUSTOMERS BETTER FASTER
STRATEGIC & PERSUASIVE THINKING TO
ENGAGE - ALIGN - SELL - WIN
Program Agenda (2 Days)
Work on “FDG at crossroad” case study – a confectionary manufac-
turer with a strong presence in all retailing channels vs. a distribu-
tor who has significant coverage in Family Grocer Channel
Day 1
a.m.
What is SCQuARE? How SCQuARE make the complex simple?
Analysis Techniques
Defining “S” – S” – Start point, setting and strengths
Defining “C” – Changes, complications and con-sequences
Delegate exercises – using case study
Advanced analysis using the “Causal chain”
Day 1
p.m.
Address the Pivotal Question – The precise and com-prehensive question that is a core of the analysis
Delegate exercises – using case study
Day 2
a.m.
Develop bullet-proof strategies
Delegate exercises – using the given case study
Create your compelling selling “Story”
Day 2
p.m.
Preparation of the ‘Story” presentation
Team presentations
Wrap-up and close
After 10 successful years with Unilever Thai-
land in Marketing, Trade Marketing and
Sales, Danaya joined Glendinning Manage-
ment Consultants and spent 7.5 years at
Glendinning before joining Engage Manage-
ment Consultants as General Manager Thai-
land
Danaya has strong background and experi-
ence in business planning at both corporate,
Business Unit and Category level across in-
dustries. To date, over 2000 Thai people
from various industries have attended her
Our Certified
Facilitator
Danaya Sinhaphalin
WHAT SCQUARE® FOR SALES DELIVERS?
Thinking skills to conduct forensic analysis of your customer issues and opportunities together
with your company’s ability to deliver
Ability to prioritise offerings and determine the right win-win solutions
Ability develop proposals that meet or exceed customer needs
Ability to demonstrate clearly “What’s in it for me?” for the clients to say “Yes”
Ability to develop “compelling stories” which are tailored around client goals, demonstrating your
WHO IS IT FOR?
Middle to Senior Sales Managers
Trade Marketing Managers
Multi-functional customer teams requir-
ing alignment
DISRUPTIVE THINKING ON DEMAND
“According to a recent survey of 1,500
chief executives from all over the
world, the most important skill they
seek in employees is creativity. New
ideas, after all, are the ultimate source
of economic growth”
So, the real question is;
Where are your next big ideas coming
from?
FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITES: www.simplework.co.th / www.breakercreative.com
OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: [email protected]
Agenda
Breaker – Introduction & Overview
Identifying the subject matter
Chunking - getting to the right topic
to be creative, case study & group
exercise
Idea Generating Technique #2, case
study & group exercise
Landing - crafting idea which is
workable & can be communicated
through the business, case study &
group exercise
Developing - Prioritizing and making
idea work in the real world
Group Presentation of the best Ideas
FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITES: www.simplework.co.th / www.breakercreative.com
OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: [email protected]
Over 20 years of marketing experience in FMCG Multi-national companies starting at Unilever Thai-
land, Johnson & Johnson, Dumex, PepsiCo and Nestle Thailand as Marketing Director. She is now co-
founder of a consulting service company that bring global best practices to local practical solutions.
Rachada has the breath of brand management experiences from local to regional roles, from targeted
marketing brand like Gatorade to mega-brand like Pepsi, from functional-led brand like Breeze deter-
gent powder targeting moms to emotional-led brand like Lipton Ice Tea targeting teenagers.
She has successfully led the ‘game-changing’ brand plan of a multi-national brand and drove the plan
execution to accelerate brand growth from second position to become market leadership position,
achieving company vision. She had re-positioned, modernized and turned around one of the long-
established brand in Thailand, as a result, sales volume was tripled in a year and Thailand won
‘Country Of The Year’ award. She also led the Thai team to bring one of the global brand plan to life
and won the ‘Best Engagement Campaign’ award of Asia Pacific Region.
In this training course, Rachada will share the ‘7 THINKs’ frameworks and share her experience on real
case studies how she applied the frameworks and bring the brand strategies to life.
FOR MORE INFORMATION, PLEASE VISIT OUR WEBSITE: WWW.SIMPLEWORK.CO.TH
OR contact Simplework Co., Ltd at phone number : 096-220-8695 / Email: [email protected]
March 7-8 , 2017
JW MARRIOTT HOTEL
People often place too much value in the power of a logo, a name or advertising, but rarely enough
on their brand strategy and the well thought plan to bring it to life. It takes a strong brand strategy
and an equally strong plan to create an integrated effort to win in today’s intensive competitive arena.
It takes access to data and insights that are essential to decision-making. It takes the right mix of
disciplines to meet business needs while creating the optimum customer experience.
Why you cannot miss this course?
if you are not sure if you are reactive to changing
world
if your marketing activities not answering long term
strategy
if you are overwhelmed with lots of data and not
sure how to turn / interpret data into meaningful /
powerful insights
if you have great brand strategies and plans but
your objectives not met
if you believe you have big idea for the brand but it
was not executed well across all touch points
if cross function not aligned. You have strategic
brand plan, but the execution evolve to short-term
and reactive actions.
This program will provide you ...
Guidance to develop brand vision & Brand Building
Block to capture long-term brand opportunities
Clarity on how to conduct an effective analysis &
synthesis of brand opportunities in the most effi-
cient ways possible
Structured growth model in setting effective
SMART marketing objectives
Brand alignment model that articulate how to get
every functions working together
Cohesive 6P marketing elements
Tips and templates in bringing your brand plan to
live successfully
Day
1
Day
2
Program Agenda (2 Days)
Session 4 : THINK BIG
Develop Big Idea(s) related to BBB
Build Brand Alignment Model (BAM)
Session 5 : THINK Sharp
Funnel ideas through strategic fit, prioritization & budg-
eting activity scheduling and briefings
Sharpen 6 Ps
Case Studies
Session 6 : THINK Together
Optimize plan via 5 facets – consumer, shopper, retail
customer, master brand, category
Case Studies
Session 7 : THINK Back
Monitor & review via one sheet scorecard
Session 1 : THINK Ahead
Define Brand vision (BV)
Build Brand Building Block (BBB)
Case Studies
Session 2 : THINK Through
Identify SWOT through 5 Assessment Angles
Interpret ‘Meaningful Issues’
Unlock potential relevant opportunities
Case Studies
Session 3 : THINK SMART
Set SMART Objectives
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