Sprinting to INNOVATIONC. Todd Lombardo @iamctodd
Ethan Bagley @ebagslolz
We work here
(and we do this all the time)
@iamctodd@ebagslolz
How do you know if an idea is any good?
Research Insights Ideation Prototype Test
Research Insights Ideation Prototype Test
research
A = InterviewerB = Speakerc = Observer
Observation Observation
One Minute...
C = InterviewerA = SpeakerB = Observer
One Minute...
B = InterviewerC = SpeakerA = Observer
One Minute...
What did you.. see? HEAR? OBSERVE?
insights
Observation Observation
Observation Observation Trend
Observation Observation Trend
Market DAta
Observation Observation InsightTrend
Market DAta
“I like chocolate ice cream”
Hand get messy
because of dripping
“I like chocolate ice cream”
Hand get messy
because of dripping
clean-up
“I like chocolate ice cream”
Hand get messy
because of dripping
Like sweet, need
portableclean-up
So what’s the problem?
five Minutes...
Reframe it
Too BroadHMW redesign dessert?
Too BroadHMW redesign dessert?
Too NarrowHMW design a cone for ice cream that won’t drip?
Too BroadHMW redesign dessert?
Just RightHMW redesign ice-cream
to be more portable?
Too NarrowHMW design a cone for ice cream that won’t drip?
Two Minutes...
What are you solving for?
Ideation
rules: Individual 1st defer judging
quaNTITY over QuaLity
6-up: six different ideas in 5 minutes
FIVE MinuteS...
Dot voteVENN DIAGRAM2X2 MATRIX
CONVERGE:
Dot voteVENN DIAGRAM2X2 MATRIX
CONVERGE:
Thought Process Evolution
Thought Process Evolution
Observation
Thought Process Evolution
Observation Trend
Thought Process Evolution
Observation InsightTrend
Thought Process Evolution
Observation InsightTrendRefined
Problem
Thought Process Evolution
Observation InsightTrendRefined
Problem
prototype
make. test. learn.
What is the most important question to answer?
How might we test it?
Make a tangible artifact to test
What is the most important question to answer?
How might we test it?
Make a tangible artifact to test
Diagram
Diagram role-play
Diagram role-play Model
Diagram role-play Model Mockup
Example
FIVE MinuteS...
TEST
TEST WITH TWO DIFFERENT TEAMS
TWO MinuteS per test
Tip: don’t try to sell it!
WHAT WORKED..?good?Bad?Unexpected?
so... what just happened?
there are frameworks
and frameworks
and more frameworks
IDEO
XPLANE
CHESKIN
CONIFER
COOPER
FROG
FITCH
MELVILLE
they’re all quite similar
THANKS!!
Go Sox!!@iamctodd@ebagslolz
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