Download - Sprinting Towards Innovation

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Page 1: Sprinting Towards Innovation

Sprinting to INNOVATIONC. Todd Lombardo @iamctodd

Ethan Bagley @ebagslolz

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We work here

(and we do this all the time)

@iamctodd@ebagslolz

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How do you know if an idea is any good?

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Research Insights Ideation Prototype Test

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Research Insights Ideation Prototype Test

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research

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A = InterviewerB = Speakerc = Observer

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Observation Observation

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One Minute...

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C = InterviewerA = SpeakerB = Observer

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One Minute...

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B = InterviewerC = SpeakerA = Observer

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One Minute...

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What did you.. see? HEAR? OBSERVE?

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insights

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Observation Observation

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Observation Observation Trend

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Observation Observation Trend

Market DAta

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Observation Observation InsightTrend

Market DAta

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“I like chocolate ice cream”

Hand get messy

because of dripping

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“I like chocolate ice cream”

Hand get messy

because of dripping

clean-up

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“I like chocolate ice cream”

Hand get messy

because of dripping

Like sweet, need

portableclean-up

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So what’s the problem?

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five Minutes...

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Reframe it

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Too BroadHMW redesign dessert?

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Too BroadHMW redesign dessert?

Too NarrowHMW design a cone for ice cream that won’t drip?

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Too BroadHMW redesign dessert?

Just RightHMW redesign ice-cream

to be more portable?

Too NarrowHMW design a cone for ice cream that won’t drip?

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Two Minutes...

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What are you solving for?

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Ideation

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rules: Individual 1st defer judging

quaNTITY over QuaLity

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6-up: six different ideas in 5 minutes

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FIVE MinuteS...

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Dot voteVENN DIAGRAM2X2 MATRIX

CONVERGE:

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Dot voteVENN DIAGRAM2X2 MATRIX

CONVERGE:

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Thought Process Evolution

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Thought Process Evolution

Observation

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Thought Process Evolution

Observation Trend

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Thought Process Evolution

Observation InsightTrend

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Thought Process Evolution

Observation InsightTrendRefined

Problem

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Thought Process Evolution

Observation InsightTrendRefined

Problem

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prototype

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make. test. learn.

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What is the most important question to answer?

How might we test it?

Make a tangible artifact to test

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What is the most important question to answer?

How might we test it?

Make a tangible artifact to test

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Diagram

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Diagram role-play

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Diagram role-play Model

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Diagram role-play Model Mockup

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FIVE MinuteS...

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TEST

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TEST WITH TWO DIFFERENT TEAMS

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TWO MinuteS per test

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Tip: don’t try to sell it!

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WHAT WORKED..?good?Bad?Unexpected?

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so... what just happened?

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there are frameworks

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and frameworks

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and more frameworks

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IDEO

XPLANE

CHESKIN

CONIFER

COOPER

FROG

FITCH

MELVILLE

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they’re all quite similar

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THANKS!!

Go Sox!!@iamctodd@ebagslolz