Spider-Man in FilmA Legacy
Defining A Genre
TOTAL GLOBAL BOX OFFICE$2.5 Billion
• Worldwide Total $750 MM Box Office
• Opened at #1 in 46 Territories
• Top 3 gross of all time in 20 territories
Relaunching the Franchise
Film Info
GENRE:
TARGET:
GLOBAL RELEASE DATES:
DVD RELEASE:
Action/Adventure (3D)
All Ages
April 16 - May 2, 2014
Q4 2014
An Amazing Cast
ANDREW GARFIELD AS PETER PARKER
EMMA STONE AS GWEN STACY
Spectacular Supporting Cast
JAMIE FOXXAS ELECTRO
DANE DEHAANAS HARRY OSBORN
Spectacular Spider Fans
Girls are caught in his web
Retail Powerhouse
Tenative Marketing Calendar
JULY 12Comic-Con presentation and image reveal
NOV 15Teaser One-Sheet and Trailer Launch Event
FEB 7
2nd trailer in cinemas
APR 1-5International Publicity Tour in key cities
APR 13-30Outdoor & Core TV Campaign
Style Guide Creative
Hi-Render Art
Style Guide Creative
Situational Art
Slide 1Slide 2Defining A GenreRelaunching the FranchiseFilm InfoSlide 6Spectacular Supporting CastSpectacular Spider FansSlide 9Retail PowerhouseTenative Marketing CalendarStyle Guide CreativeStyle Guide CreativeSlide 14