SOLAKONFERANSEN 17. – 18. SEPTEMBER 2013
MORE FOR MORE ?
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Strategically positioned in 21 countries
with about 500 helicopters and 3,500 employees
Bristow Norway a part of the Bristow Group
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Global Leadership Team
Bill ChilesPresident & CEO
Houston
Jeremy AkelSenior Vice President
OperationsHouston
Mark DuncanSenior Vice President
CommercialHouston
Hilary WareSenior Vice President
AdministrationHouston
Chip EarleSenior Vice President
General Counsel &Corporate Secretary
Houston
Jonathan BaliffSenior Vice President
Chief Financial OfficerHouston
Timothy RolfeDirector
Global Quality, Safety & StandardsAberdeen
Mike ImlachDirector Europe
Business UnitAberdeen
Duncan MooreDirector
InternationalBusiness Unit
Houston
Akin OniDirector
West Africa Business Unit
Lagos
George BruceDirector FinanceHouston
Allan BlakeDirectorAustralia
Business UnitPerth
Michel CouturierDirector
Operations HRHouston
John CloggieDirector
Central OperationsBusiness Unit
Aberdeen
Rob PhillipsDirector
North America Business Unit
New Iberia
Akin OniDirector
West Africa Business Unit
Lagos
Allan BlakeDirectorAustralia
Business UnitPerth
John CloggieDirector
Central OperationsBusiness Unit
Aberdeen
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Organizational Chart - as of March 31, 2012
Bristow
NABU15%*
U.S. GoM – 79/7
Trinidad – 10/1
Alaska – 13/3
Mexico – 13/5
Brazil –11/9
Lider - 86
UK –34/4
Netherlands – 4/1
Norway – 17/3
FBH - 64
Nigeria – 46/7 Australia –29/10
Other – 13/1
Russia – 7/3
Egypt – –/–
India – 1/2
Turkmenistan – 2/1
PAS - 45
AUSBU12%
EBU37%
Florida – 59/1
Louisiana – 15/1
U.K. – 2/1
Malaysia – 5/2
WASBU21%
OIBU12%
BRS Academy3%
Denmark – 1/1
Business Unit (* % of FY12 Operating Revenue)
Corporate
Region ( # of Aircraft / # of Locations)
Joint Venture (No. of aircraft)
Key
Operated Aircraft
Bristow owns and/or operates 361 aircraft as of March 31, 2012
Affiliated Aircraft
Bristow affiliates and joint ventures operate 195 aircraft as of March 31, 2012
COBU
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European Business Unit
UK SARUK SAR
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Let’s Talk
• Kvalitetsbegrepet - Sikkerhetsnivå under press
• “Kvalitet i Luftfarten – More for Less ?”
• Mange “Stakeholders”
• Offshore Helikopteroperatører: OGP og OLF
• More for More ?
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Target Zero - 2006
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Target Zero – Safety Culture – what we believe
• Zero Accidents
• Zero Harm to People
• Zero Harm to Environment
• •All accidents and incidents are preventable
• •All injuries to people are avoidable
• •Harm to the environment is irresponsible and intolerable
• •Safety includes all these: flight safety, ground safety, personal health, and good stewardship of the environment
• •Safety enhances both business and personal activities
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How we approach it …..
• Establish Baseline – Culture Survey
• Identified Strengths and Weaknesses
• Targeted Training, Intensive Workshops
• Observed Results – Changes in Attitude and Behaviour
• Followed on with Continuous Updates and Improvement
• Establish Target Zero as a «State of Mind» – integrated in everyone's Daily Routines at Home and Work
• Employee Driven Innovations – Self Generated
• Continuous Cycle of Review and Targeted Actions
• Technology• HFDM - HUMS
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External Assessment - 2010Safety, Reliability & Service create Value
Safety, equipment availability andreliability, and client service arethe top three deciding factors whenchoosing helicopter transportationservices. Price is least important.
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Target Zero - 2011 and onwards
Completed• Internal assessment and client research completed• New brand promise was launched at Heli-Expo March 2011
Client value: Lowering risk and operating cost and improving productivity through the safest and most reliable service.
Bristow value: Improving our ability to generate long-term cash flows from returns on capital employed and revenue growth.
Future• Global KPIs to be captured and published• Push sales efforts up the chain in Client• Increasing market share & higher pricing
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Demonstrating ValueThree Initiatives designed to add Client Value
Safety
…in the Air and on the Ground is our Number One Core Value
Reliability
Lost time costs money so we aim to get you to work, and home again, on time, every time
Satisfaction
We aim for no complaints –
but if you need to tell us about something, our team will listen and act on your concern
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Creating DifferentiationFocus on the Client – Focus on Value
FOCUS ON VALUEFOCUS ON VALUE
Global OperationsSimplify │ Standardize │ Perform
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Operational Excellence launched in 2013
• Articulates behavior expectations
• Creates a compass for all special projects
• Sets clear and simple strategic objectives for the clients, employees, and shareholders
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Clients: deliver on our client promise
• Consistently achieve Target Zero goals for safety, reliability and service
• Improve speed, consistency and responsiveness in our delivery of services
• Increase time with clients to strengthen relationships• Continually strive to improve performance in every
area• Bring quantifiable, tangible value to our clients• “Our goal is to build and maintain value-added
relationships with our clients to increase their productivity and reduce their operational risks and costs.”
• – Mark Duncan, Senior Vice President, Commercial
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Execution: streamline and improve operations
• Improve performance within functions and across global operations to achieve higher efficiency and align with the client’s business objectives
• Implement initiatives to open bottlenecks and improve processes
• Develop systems to consistently deliver Target Zero goals for safety, availability, reliability and service
• Simplify and standardize processes through global deployment of new and better systems and technologies
• “We will relentlessly pursue excellence in execution, safety and service while streamlining and standardizing processes to increase efficiency.”
• — Jeremy Akel, Senior Vice President, Operations
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People: foster the right culture
• Promote a total commitment to safety, customer service and execution
• Facilitate the alignment of people and resources to support operational excellence and Target Zero
• Clarify roles and accountability to ensure delivery excellence
• Create a work environment that fosters superior performance, accountability, innovation and collaboration
• “Our goal is to foster a culture that promotes safety, integrity, exceptional performance, collaboration and innovation.”— Hilary Ware, Senior Vice President, Administration
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Growth: expand business and improve BVA
• Expand into new markets• Lift operational and financial KPIs across Business
Units• Achieve year-on-year increases in Bristow Value-Add• Create a unique and balanced return for shareholders
through dividends and capital appreciation • Follow prudent balance sheet management• “Achieving our growth, principles and improvement
in BVA will deliver outstanding total shareholder return.”
• — Jonathan Baliff, Senior Vice President, Chief Financial Officer
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Focus Areas - Operational Excellence
CULTURE
SYSTEMS ASSETS
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Culture: Performance
• Continued Emphasis on Target Zero• “Stop Work” Initiative
• Operational Excellence cascade• Employee solutions groups• More comprehensive performance management process
• BU Director leadership development• Focus on collaboration• Succession planning
• Service Management
TORSDAG 12. SEPTEMBER 2013
RUOK (Are You OK?) dagen markeres på utvalgte Bristow-baser globalt. I Norge er Sola-basen plukket ut i år. Tema for dagen er Mental Helse. Nedenfor finner du litt informasjon om programmet som vil foregå i kantinen på Sola.
Kl. 10:00: Åpning av RUOK-dagen v/Renee de Jong
Kl. 10:10: Fordrag v/Anita Unhjem og Merete Hustoft fra Stamina Helse (Bedriftshelsetjenesten). Følgende temaer
blir tatt opp:• Åpenhet på arbeidsplassen: vær en god kollega• Livsstil• Balanse jobb/fritid• Utfordringer i ulike livsfaser• Hvem kan jeg kontakte?
Kl. 11:00: Utdeling av informasjonsmateriell og det blir anledning til å prate med fagpersonell fra Stamina Helse. I tillegg blir
det anledning til å ta lodd, og pengene går til et veldedig formål.
THURSDAY 12 SEPT 2013This Year’s R U OK? Day focus is on Health & Wellbeing and Taking Care of Your Mental Health. We have
some great activities planned for Dyce Avenue and Forties Road so please come along and catch-up with your colleagues!
Time Board Room, Dyce
Avenue Classroom 2, Dyce Avenue
First Floor Conference Room, Forties Road
Heavies Crew Room Simulator
Hall
Simulator Hall Meeting Room
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Simulator Hall Meeting Room
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Line Crew Room
10:00 – 10:30
Fitness Session
Necessity & Benefits of
Psychological Wellbeing
Vendor Stalls
Massage
Meditation
10:30 – 11:00
Vendor Stalls
11:00 – 11:30
Vendor Stalls
Meditation
Necessity & Benefits of Psychological
Wellbeing
11:30 – 12:00
Fitness Session
Vendor Stalls
12:00 – 12:30
Vendor Stalls
12:30 – 13:00
Vendor Stalls
13:00 – 13:30
Necessity & Benefits of Psychological
Wellbeing
Yoga
Healthy Working Lives Talk
Vendor Stalls
13:30 – 14:00
Yoga Vendor Stalls
14:00 – 14:30
Massage
Necessity & Benefits of Psychological
Wellbeing
Vendor Stalls
Reiki Healthy Working Lives Talk
14:30 – 15:00
Yoga Vendor Stalls
Reiki
15:00 – 15:30
Yoga Healthy Working Lives Talk
Vendor Stalls
Reiki
Massage
15:30 – 16:00
Fitness Session
Vendor Stalls
Reiki
16:00 – 16:30
Vendor Stalls
16:30 – 17:00
Vendor Stalls
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Assets: Standardize and Simplify
• Fleet management• Reduce 24+ fleet types and associated complexity• Minimize in-house modifications
• Maintain order book of new technology aircraft
• Standard spec (OGP) on all fleets
• Globally manage heavy maintenance
• Upgrade facilities (OGP) world wide
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Systems: Leverage Technology to Simplify
• Operational standardization – North Sea baseline• “inside the manuals”• Business processes
• Information Systems• New global crew and aircraft scheduling (e-flight)/ ERP upgrade (SAP)• Introduce standard mobility solutions
• Global supply chain, heavy maintenance, Fleet Support, and Planning
• Advancing flight following• Real time, mission specific risk assessment (under review)
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Conclusion – we will deliver MORE
• We are committed to differentiate ourselves in safety and service performance world wide
• We will leverage our balance sheet and cash flow to make investments in systems, assets, and our culture to bring real value to our key clients
• We will enhance the quality of management and employee decision making and behavior to achieve higher client satisfaction
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Safety — Our highest priority
ZERO accidents • ZERO downtime • ZERO complaints
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Where we’ve been …. Where we are…. Where we are going
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Client Value Added Scorecard - June 2013
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Global Market Outlook – More !!!
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• Oil demand expected to steadily increase, driven by international growth, with oil prices expected to remain above $100 per barrel through 2013
• 2014 client capital expenditures are forecast to increase by ~10%, with a major focus on development of deep-water fields in Brazil, Gulf of Mexico and West Africa
• Investment in the North Sea oil and gas industry is at its highest level in over 30 years driven by efforts to replace decreasing production
• Clients are recognizing the critical importance of safe, efficient and reliable helicopter services for their offshore operations
• Five year forward demand for our services include ~250 opportunities totaling an estimated $16.3 billion in potential revenue
Market Environment Outlook
Source: Industry reports and sell-side research
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Market Outlook Offshore Platforms: Good Indicator of Growth
Source: PFC April 2013
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56North America
Brazil, Peru,Trinidad
Gulf of Guinea
Europe
Mid East, East Africa,India, Bangladesh
Malaysia, ThailandIndonesia
Australia
Light Medium Large
Total Opportunities *
Opportunity tracker FY14-FY18 472 growth a/c opportunities identified
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Russia / Caspian
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Various International
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Bristow Group – Corporate Update
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• Approx. 490 aircraft operational
• Emphasis on larger aircraft with greater range
• Financially secure with access to capital to support expansion program
• FY 2013: $1.5bn ($130m) Sept. 2013: $2.4bn market cap.
Bristow is the leading provider of Helicopter Services to the worldwide Offshore Energy Industry
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Corporate Development
• Oct 2012• Execution of purchase of 40% shares ($250m)
of Cougar Helicopters; St. John’s, Canada• Full ownership and control of aircrafts &
ground handling assets
• Sept 2013• Closing announcement of Bristow Alaska• All contracts expired/terminated by mid 2014
• On-going• Re-shaping of Bristow GOM
• Stronger focus on medium & heavy aircrafts• Increased deep-water activities• Commitment to meet OGP compliance
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Bristow’s 3 year Total Shareholder ReturnOver 100%
Source: Factset
08/30/10 02/29/12 08/30/13
80
100
120
140
160
180
200
220
240
47.9%
66.1%
102.7%
Bristow S&P 500 Oil Service Index
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Marketing
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Branding & Marketing
• Enhanced brand messages building on Bristow’s core values• Targeted campaign using special interest publications
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Mar 2013 – UK Search & Rescue
• Breakthrough in civilian search & rescue privatization
• Gradual conversion starting 2015 from RAF & Coastguard
• GAP-SAR started in Stornoway & Sumburgh already in 2013
• Newest helicopter technology, equipment and bases• Sikorsky S-92 and AgustaWestland AW189 SAR aircrafts
• 22 helicopters & 10 bases contracted for a 10 year period
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Thank you!
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