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The Business of FamiliesSocial@Scale
24 February 2014
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Every Family Has A Hi(Story)The Business of Families
As do we
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OUR HISTORY IS PART OF US
6
• Genealogical Society of Utah
(GSU) founded in 1894
• FamilySearch is a nonprofit
dedicated to connecting families
across generations.
• FamilySearch believes that families
bring joy and meaning to life.
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Every Family Has An Org ChartThe Business of Families
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Some are more complicated than others
8
Inter-Department
• Marketing
• Global Records
• Patron & Partner Services
• Value Delivery
Intra-Department
• Initiating
• Correlation
Publishing Services
• Producers
Communications Services
9
Volunteers Partners Agencies
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I don’t know the key to success, but the
key to failure is trying to please
everybody.Bill Cosby
10
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The Family BudgetThe Business of Families
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A non-profit organization simply
translates to a different ROI
12
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Growing PainsThe Business of Families
Change can be scary
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We’re a Team The Business of Families
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Coming together is a beginning; keeping
together is progress; working together is
success.Henry Ford
16
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Mixing Generations The Business of Families
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Apply Timeless Concepts to New
Technologies
19
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Watch Your Family GrowThe Business of Families
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boom goes the dynamite: 2013 results
21
Facebook:
• 2505% Overall Growth
• Verified Account
• Global Account
• 5,646% Latin America
• 16,861% Philippines
• Paid
• 112MM Impressions
• 909K Clicks
Twitter:
• 183% Overall Growth
• Verified Account
• Paid
• 4.3MM Impressions
• 55.7K Engagements
• 5.69% Engagement Rate (Benchmark
of 1.24%)
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And FlourishThe Business of Families
give a hug, get a hug23
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Preparing for the Next GenerationThe Business of Families
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Success does not consist of never
making mistakes but in never making the
same one twice.George Bernard Shaw
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thank you.
Social: @alisonjherzog | Linkedin: /in/alisonjherzog
(c) 801.891.6797 | [email protected]
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