Social MediaBasics & Beyond
Social Media is about making connections,
forming relationships,sharing information,exchanging ideas...
Blogs
Microblogs
Social Networks Geo-
Networks
Video Sharing
Photo Sharing
Content Rating
Bookmark Sharing
Podcasting
RSS FeedsWidgets
Cloud Working
Mobile
Social Gaming
Augmented Reality
Shiny New Thing
Website
www.alizasherman.com
Social Media
Communicate
Conversations
Find Info
Community
Do business
Connections
Listen ParticipatePromote Publish Build Community
Original concept by Beth Kanter
15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk
Social Media takes TIME.
Low Engagement
High Engagement
Content IntensiveNo Engagement Broadcast/Share
+ + + +
Where do you start with social media?
personal
news & info
video
photos
photosvideosnews
video
.......
............
..................................
profile
professional
videophotos
video
......
..................................
news & info.......resume..............
page
ProfileFriendsStatus Updatescommentslikes
Groups
Private
PageTabsUpdatescommentslikes
Applications
Public
Account/PageBioFollowingFollowersTweets yoursothers
140 characters
Profile (resume)ConnectionsUpdatescomments
RecommendationsBusiness directoryAnswersPolls
networking
How do you start using social media?
Listen
Ask
Respond
Thinking about social media...
WHO?
Who are you trying to reach?
How?
How do they communicate?
WHAT?
Leads
Deals
Revenue
Promotions
created by Aliza Shermanwww.mediaegg.com