8/6/2019 socialmarketing (1)
1/53
8/6/2019 socialmarketing (1)
2/53
What is Public HealthWhat is Public Health
all about?all about?
8/6/2019 socialmarketing (1)
3/53
What does Public Health do?What does Public Health do?
Provide diseasecontrol and prevention
Assure air andwater quality
Promote healthy
lifestyles
8/6/2019 socialmarketing (1)
4/53
Public Health is a wisePublic Health is a wise
investmentinvestmentIt helps people:
Save money
Enjoy good health
Live longer
8/6/2019 socialmarketing (1)
5/53
People are living longer!People are living longer!
8/6/2019 socialmarketing (1)
6/53
Drugs and medical careDrugs and medical care
+5 years
8/6/2019 socialmarketing (1)
7/53
Public Health impactPublic Health impact
+25 years
8/6/2019 socialmarketing (1)
8/53
Public HealthPublic Health
IsIs YourYo
urHealth Too!Health Too!
8/6/2019 socialmarketing (1)
9/53
8/6/2019 socialmarketing (1)
10/53
Public HealthPublic HealthAchievementsAchievements
in the 20th Centuryin the 20th Century
8/6/2019 socialmarketing (1)
11/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
ImmunizationsImmunizationshave virtually eliminated:
Smallpox
Diphtheria Pertussis
Tetanus
Polio
Measles
Rubella
8/6/2019 socialmarketing (1)
12/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Infectious disease controlInfectious disease control
8/6/2019 socialmarketing (1)
13/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Safe and healthier foodsSafe and healthier foodsare now commonplace because of:
Hand washing
Sanitation
Refrigeration
Pasteurization
Pest control
Healthier animal care, feeding,and processing
Improved food supply safety
8/6/2019 socialmarketing (1)
14/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
FluoridationFluoridation
Primary factor in thedecline of tooth decay
Benefits all, regardlessof age, education, orincome
8/6/2019 socialmarketing (1)
15/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Coronary heart diseaseCoronary heart diseaseand strokeand strokeThe leading cause
of death in the U.S.despite a 60%decrease in death ratessince 1950.
8/6/2019 socialmarketing (1)
16/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Recognition of tobaccoRecognition of tobaccoas a health hazardas a health hazardSmoking, once socially
acceptable, is on thedecline among U.S. adults.
% of population who smoke
196542.4% 199724.7%
8/6/2019 socialmarketing (1)
17/53
VMT: vehicle miles traveled
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Motor vehicle safetyMotor vehicle safety
192518 deathsper million VMT
19971.7 deathsper million VMT
8/6/2019 socialmarketing (1)
18/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Motor vehicle safetyMotor vehicle safetyPublic Health effortshave influenced:
Increased seat belt use
Vehicle safety improvements
Traffic safety regulationand enforcement
Improved streets and highways
8/6/2019 socialmarketing (1)
19/53
Mother and infantMother and infantmortality ratesmortality rates
Maternal mortalityrates down 99%
Infant mortalityrates down 90%
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
8/6/2019 socialmarketing (1)
20/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Mother and infantMother and infantmortality ratesmortality rates
Improved standardsof living
Technological advancesin medicine
Greater access tomaternal and
well-baby care
8/6/2019 socialmarketing (1)
21/53
8/6/2019 socialmarketing (1)
22/53
Public Health achievements in the 20th centuryPublic Health achievements in the 20th century
Safer, healthierSafer, healthierworkplacesworkplaces
Mining safety Industrial safety
Indoor air quality
Ergonomics
8/6/2019 socialmarketing (1)
23/53
Public HealthPublic Health
IsIs YourYo
urHealth Too!Health Too!
8/6/2019 socialmarketing (1)
24/53
8/6/2019 socialmarketing (1)
25/53
Public HealthPublic Health
A population-basedapproach to
healthy living
8/6/2019 socialmarketing (1)
26/53
Core functions ofCore functions of
Public HealthPublic Health
8/6/2019 socialmarketing (1)
27/53
Core functions ofCore functions of
Public HealthPublic Health Assessment
8/6/2019 socialmarketing (1)
28/53
Core functions ofCore functions of
Public HealthPublic Health Assessment Policy Development
8/6/2019 socialmarketing (1)
29/53
Core functions ofCore functions of
Public HealthPublic Health Assessment Policy Development
Assurance
8/6/2019 socialmarketing (1)
30/53
Core functions ofCore functions of
Public HealthPublic Health
8/6/2019 socialmarketing (1)
31/53
A.AssessmentA.Assessment1. Assess community health needs
2. Investigate health hazards and effects
3. Analyze health factors
8/6/2019 socialmarketing (1)
32/53
B. Policy DevelopmentB. Policy Development4. Advocate for community needs and
issues
5. Prioritize health needs6. Plan and develop policies
8/6/2019 socialmarketing (1)
33/53
C.AssuranceC.Assurance7. Manage resources
8. Implement programs
9. Evaluate programs
10. Inform the public
8/6/2019 socialmarketing (1)
34/53
8/6/2019 socialmarketing (1)
35/53
Some top priority healthSome top priority health
issues in Nebraskaissues in Nebraska Obesity Cardiovascular
disease Diabetes Poor nutrition Lack of exercise Environmental
health
Tobacco use West Nile Virus
Other communicablediseases Access to dental
care
Bio-terrorism
8/6/2019 socialmarketing (1)
36/53
Problem:Problem:
Obesity EpidemicObesity EpidemicIn Nebraska:
Three in five people are overweight or
obese 1989 to 1999 saw a 75% increase in
obese people
Major cause of cardiovascular disease
and diabetes
Cost Nebraska $741 millionin 2002
8/6/2019 socialmarketing (1)
37/53
Obesity Epidemic:Obesity Epidemic:
What we are doingWhat we are doingEducation focus:
Risks
Prevention
8/6/2019 socialmarketing (1)
38/53
Problem:Problem:
Cardiovascular DiseaseCardiovascular Disease Causes 29% of deaths
in Nebraska
84% of Nebraskans have at leastone risk factor
$2.1 billion cost to Nebraska
in 2003
8/6/2019 socialmarketing (1)
39/53
Cardiovascular Disease:Cardiovascular Disease:
What we are doingWhat we are doingPublic health focuseson prevention through
education
8/6/2019 socialmarketing (1)
40/53
Problem:Problem:
DiabetesDiabetes 15% increase in deaths in
Nebraska from 198998
Diabetes costs Nebraska $610million per year
8/6/2019 socialmarketing (1)
41/53
Diabetes:Diabetes:
What we are doingWhat we are doing Education is key
to prevention
Lifestyle changescan reduce diabetesdevelopment by
4060%
8/6/2019 socialmarketing (1)
42/53
Problem:Problem:
Poor NutritionPoor Nutrition 4 of 5 Nebraskans dont eat
enough fruits and vegetables
Only 8 states rank lowerthan Nebraska
8/6/2019 socialmarketing (1)
43/53
Poor Nutrition:Poor Nutrition:
What we are doingWhat we are doingPromoting importanceof balanced diets
8/6/2019 socialmarketing (1)
44/53
Problem:Problem:
Lack of physical activityLack of physical activity 30.4% of Nebraska adults report
that they do not engage in leisure
time physical activity 4 in every 5 Nebraska high school
students do not engage in
sufficient levels of moderate andvigorous physical activity
8/6/2019 socialmarketing (1)
45/53
Lack of physical activity:Lack of physical activity:
What we are doingWhat we are doing Educating youth and
adults about the value of
physical activity Creating environments
and policies that are
supportive of physicalactivity
8/6/2019 socialmarketing (1)
46/53
Problem:Problem:
Tobacco useTobacco use 2,400 Nebraskans died in 1999
from tobacco use
Over $400 million each year ontobacco-related health care
45,000 Nebraska youth will die
prematurely as adults fromsmoking-related illness
8/6/2019 socialmarketing (1)
47/53
Tobacco use:Tobacco use:
What we are doingWhat we are doing Tobacco-Free Nebraska
program including
tobacco cessation quitline(ending 5/30/04)
Grants to local communities
Youth empowermentactivities
8/6/2019 socialmarketing (1)
48/53
Problem:Problem:
Oral health accessOral health access 18 Counties have no dentist 33 Counties have one or
two dentists 50% of Nebraska dentists plan to
retire by 2013
8/6/2019 socialmarketing (1)
49/53
Oral health access:Oral health access:
What we are doingWhat we are doing Recruitment and
incentives
Critical access facilities
8/6/2019 socialmarketing (1)
50/53
Problem:Problem:
West Nile VirusWest Nile VirusNebraska in 2003:
2022 human cases
26 deaths
8/6/2019 socialmarketing (1)
51/53
West Nile Virus:West Nile Virus:
What we are doingWhat we are doing Prevention Education
Communication Action
8/6/2019 socialmarketing (1)
52/53
Problem:Problem:
Other communicable diseasesOther communicable diseasesPrompt recognition andidentification are the
key challenges.
8/6/2019 socialmarketing (1)
53/53
Other communicable diseases:Other communicable diseases:
What we are doingWhat we are doingNebraskas public healthsystems have instituted
an organized networkof surveillance processes.
Top Related