Social Strategy
A Little Conversation
Hi! I’m Chris
I help companies with social media
EngagementRelationshipsEmotionConversationLikesFollowersHashtagsBroadcasting...
Is Social Media all about...
NO!
Social Media for business is
all about ROI.
It should help you become
more successful in your existing business
objectives
Business Objectives
Reputation management
Customer service
Brand equity
Sales
Marketing
Social Strategy: plan of action
to achieve particular goal or objective.Example
Use social media to attract new members to MyMicroInvest community by spreading
awareness about the platform, the companies and the results.
Social Tactics
Conversation management on Twitter,Facebook, LinkedIn and fora.
Rapid response through monitoring.
Content Strategy and Calendar.
Where are we now?
Are people talking about us?
Who is the audience?What do they say?On what platform?
What content works?What about our
competition?
Step I: Measure
Step 2: Goals, Objectives, KPI
SpecificMeasurableAttainableRelevantTime-bound
What do we want to do?
We want to reach a goal by using a tool
to achieve targets.
Step 3: Determine a strategy
What specific things will we do to reach
our targets and the goal?
- content strategy- conversation management- social media marketing
Step 4: determine your tactics
Unleash the social media manager.
Step 5: start the project!
I can help.
@chrisdemeyere
+32 486 59 00 70
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