Download - Social Strategies, Groundswell Thinking

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Page 1: Social Strategies, Groundswell Thinking

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Social Media

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Blogs

Wikis

Podcasts

Social Networks

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Blogs

Wikis

Podcasts

Social Networks

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Online conversation

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People

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Definition

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• online applications

• platforms

• media

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• interaction

• collaboration

• sharing content

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• message boards

• chat

• forum

• p2p

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• high speed internet

• technological developments

• innovation in web-applications

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Richer

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professional content

user generated content

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How?

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• ratings

• reviews

• blogs

• sharing pictures

• collaboration

• cocreation

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If you are online you are using social media

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Result?

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• Opinions versus Facts

• Lively discussions

• Rumours move fast

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• Power to the people

• Brand awareness

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So what?

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1,4 billion online

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55% social active

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• 28% write blogs• 68% read blogs• 61% have profile on SN• 47% share photo’s• 30% share video’s• 80% watch video’s• 26% download podcasts• 17% subscribe to RSS

UniversalMcCann, 2008

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Now what?

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Text

• Listen

• Talk

• Energize

• Support

• Embrace

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Listen

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Talk

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Energize

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Support

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Embrace

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And you?