SocialMediaTipandTricksHey2016CCPattendees!TheTechnologyCouncilhasputtogethersocialmediatipsandtrickstosupportyourCCPprocess.Socialmediaandotheronlinetoolscanbegreatresourcestoenhanceyourmemberengagement,bothonandoffreserve.Havemorequestionsaboutthetoolsweuse,feelfreetocontactus! http://www.technologycouncil.ca/info@fntc.info 604.921.9939Decidingtostartapageoragroup?FacebookPagesenablepublicfigures,businesses,organizationsandotherentitiestocreateanauthenticandpublicpresenceonFacebook.Unlikeapersonalprofile,FacebookPagesarevisibletoeveryoneontheinternetbydefault.EverypersononFacebook,canconnectwiththesePagesbybecomingafanandthenreceivetheirupdatesinyourNewsFeedandinteractwiththem.AFacebookpagecanbeusedtocreateanonlinepresenceaboutyourcommunityandsharepublicannouncementsandinformation.FacebookGroupsaretheplaceforgroupcommunicationandforpeopletosharetheircommoninterestsandexpresstheiropinion.Groupsallowpeopletocometogetheraroundacommoncause,issueoractivitytoorganize,expressobjectives,discussissues,postphotosandsharerelatedcontent.Animportantconsiderationwhencreatingagroupiswhetheritispubliclyavailableforanyonetojoinorifitwillrequireadministratorapproval.AgreatexampleofaFacebookgroupistheCCPgroup(searchCCP:BCFirstNationsinyourFacebook).YoucouldcreateaspecificFacebookgroupasaforumforcommunitymemberstodiscussyourCCP.Hereareafewtipstoconsiderwhencreatingyourgroup:1.Selectingtherightprivacylevel

• Public-Anyonecanseethegroup,itsmembersandtheirposts.• Closed-Anyonecanfindthegroupandseewho'sinit.Onlymemberscanseeposts.• Secret-Onlymemberscanfindthegroupandseeposts.

Checkoutthischarttodeterminewhatistherightprivacysettingforyourcommunity’sCCPgroup:https://www.facebook.com/help/220336891328465.

Facebook is a great place to send out information to your membership and createconversationsaboutyourCCP.YoucanutilizebothFacebookPagesandGroups.Belowissomeinformationaboutthedifferencesbetweenthemandsometipsforcreatingsafegroupenvironment.

2.Writinganeffective“Description”blurb Inthedescriptionsectionofyourgroup,youwillwanttowrite:

• Purposeofthegroup• Whostartedthegroupandwhothecurrentadministratorsare• Memberconditionsex.Groupmembersmustbeamemberof_____________

3.WritingguidelinesGuidelinesinaFacebookgroupareimportanttomaintainorderinconversationsandensureyoucreateasafespacetoexpressopinions.Whenyouwriteyourguidelines,youcanpinthemtothetopofthegroupsotheyarealwaysaccessible.Whattoincludeinyourguidelines:

• Howthegroupoperates–whatisallowedandwhatisnot• Expectationsofgroupmembers• Backgroundinformationofthegroup• Whothecurrentadminsare• Whatwillbemonitoredandwhatcontrolstherewillbe• Whathappensforthememberifguidelinesarenotadheredto?

4.ActivelymonitorandintervenewhenneededAsopinionsvaryandthetopicsdiscussedinyourgroupwillbereallyimportanttoyourmembers,conversationscangetheated.Itsimportanttomonitortheconversationthreadsinthegroupandinterveneifcommentsdonotadheretothegroupguidelines.Helpfullinks!

HowtosetupaFacebookgroup-http://www.wikihow.com/Create-a-New-Facebook-GroupChangeyourprivacysettings-https://www.facebook.com/help/286027304749263?helpref=faq_content

AquickTwitter“lingo”guide:

Tweet:A140-charactermessage.

Retweet(RT):Re-sharingorgivingcredittosomeoneelse'stweet.Feed:Thestreamoftweetsyouseeonyourhomepage.It'scomprisedofupdatesfromusersyoufollow.Handle:Yourusername.Mention(@):Awaytoreferenceanotheruserbytheirusernameinatweete.g.@FN_TechCouncil.Usersarenotifiedwhen@mentioned.It'sawaytoconductdiscussionswithotherusersinapublicrealm.DirectMessage(DM):Aprivate,140-charactermessagebetweentwopeople.YoucandecidewhethertoacceptaDirectMessagefromanyTwitteruser,oronlyfromusersyouarefollowing.YoumayonlyDMauserwhofollowsyou.Hashtag(#):Awaytodenoteatopicofconversationorparticipateinalargerlinkeddiscussion(e.g.#FirstNations,#Indigenous).Ahashtagisadiscoverytoolthatallowsotherstofindyourtweets,basedontopics.Youcanalsoclickonahashtagtoseeallthetweetsthatmentionitinrealtime—evenfrompeopleyoudon'tfollow.Reply:Whenamessagebeginswith@usernameandthenfollowedbythepostitself,it'sa@reply.An@replyisadirectreplytoanotheruseranditappearsonyourandtheotherperson'spublictimeline.Itwillonlybeseenbythepersonyourepliedtoandthepeoplefollowingbothofyou.Trends:Themostpopularlyusedhashtagsatthemomentareconsideredtobe"trending"onTwitter.

TipsforstartingaTwitteraccount:http://www.wikihow.com/Make-a-Twitter-Account.Don’tforgettofollowtheTechnologyCouncil@FN_TechCouncilandtheFirstNationsinBCKnowledgeNetwork@FirstNationsBC.

Twitterisaplatformwhereuserssharetheirthoughts,news,informationandjokesin140charactersoftextorless.Profilesarepublic—anyoneintheworldcanseewhatyouwrite,unlessyouelecttomakeyourprofileprivate.Users"follow"eachotherinordertoseecontentonanongoingbasisandconversewithspecificpeople.TwittercouldbeusedtosendoutannouncementsandinformationaboutupcomingCCPmeetings.

WhatcanyoudowithHootsuite?

• Setupstreamstomonitoryourownsocialmedianetworksandseeyourtweetsandretweetsononescreen.

• SetupstreamstomonitortopicsofinterestssuchasIndigenousnews.Youcansettheseupbykeywordorhashtagsearchsuchas#FirstNations

• SendmessagesdirectlyfromHootsuite,includingfrommultipleaccountsatonce.• Schedulemessagesforlater• HootSuiteisalsoequippedwithanothersocialmediamanagertool—alinkshortenerinsidethe

composebox.Thisshortensthelinkandmakesittrackablesoyoucanseetheamountoftimesitwasclicked.

Cost–Basicisfree,Prois8.99/monthHelpfulLinks!Beginnersguide-http://mashable.com/2013/09/18/hootsuite-beginners-guide/#s_daH19i5kqGQuickstartguide-https://help.hootsuite.com/hc/en-us/articles/204598140-Quick-start-guideTutorialvideo-https://youtu.be/8tgPuE5Latw

Hootsuite isa“SocialMediaManagementSystem”ortool. Ithelpstokeeptrackandmanagemanysocialnetworkchannelsatonetime.Italsoenablesyoutomonitorwhatpeople are saying about your profiles and help you respond instantly. You can viewstreamsfrommultiplenetworkssuchasFacebook,Twitter,InstagramandGoogle+andpostupdatesorreplydirectly.

Stream

CheckoutanexampleoftheTechnologyCouncil’sMailChimpE-newsletter:http://eepurl.com/cgWH2nIfyoucurrentlycreateanewsletter,youwillfindMailChimptobealotofhelp.Ithelpstosavedraftsandformatseasily.MailChimpalsohelpsyoutrackyourresultssoyoucanseethereachofyournewsletterandwhichmembersareengagingwithyournewsletter.Checkoutatutorialvideo:https://youtu.be/qgjJJf3xnMc Hereareacoupleofhelpfulwebsitestogetyourstarted:

1. Creatingandimportingyourmembershiplist-http://kb.mailchimp.com/lists/growth/import-subscribers-to-a-list

2. ComplyingwithCanada’sAnti-SpamLaw-http://kb.mailchimp.com/accounts/compliance-

tips/about-the-canada-anti-spam-law-casl

3. UtilizingMailchimp’sdraganddropemailtemplate–whiletheyareavailable,youdon’tneedtopurchasecustomtemplates,Mailchimp’sdraganddropeditorisagreatwaytoavoidcodeandbuildanicelookingHTMLemailtemplates–LotsofhelpavailableonMailChimp’sKnowledgeBasehttp://kb.mailchimp.com/

4. UtilizingMailChimp’sPreviewandTestTool-Priortosendingyourcampaign,it’scrucialtouse

Mailchimp’sPreviewandTesttoolstoseeifyouremailisoptimizedforbothmobileanddesktop.It’salsoagreatwaytocatcherrorsandensureyouremailshavethehighestlevelofreadability.

5. Readandunderstandreports–thereportingfunctionalityisonethebestfeaturesofMailChimp.A

guidetounderstandingreportsisavailablehere:http://static.mailchimp.com/web/guides/understanding-reports/package/understanding-reports.pdf

Cost–Freeupto2,000subscribersand12,000emailspermonth.Don’tforgettosubscribetotheTechnologyCouncil’snewsletter.Youcansignupathttp://eepurl.com/Xd_oz

MailChimp isa simpleemailmarketing software thatgivesyouanumberofeasyoptions for designing, sending and saving templates for your emails. MailChimpallowsyoutoeasilycreatenewslettersofvaryingtypesandthenprovidessimpleoptionsforsharingthemonsocialnetworkssuchasTwitterorFacebook.Youcanalsobuildalistofthepeoplewhomyouwanttosendinformationtoandsavethelistforuselateron.

Hereareafewmoreofourfavouritetoolsthatcansupportyoursocialmediaandengagementactivities.IfyouwanttowriteaSocialMediastrategy,werecommendthisstepbystepguide-https://blog.hootsuite.com/guide-to-creating-a-social-media-strategy/

Canvaisatooltoeasilycreatebeautifuldocumentsandgraphicsusingdraganddropfunctionality and professional layouts. Templates are available for presentations,socialmediagraphics,andmanymoreformatsavailablewithlotsofimages,filers,andfreeiconstochoosefrom.Cost–Basicisfree,Enterpriseeditionis12.95/monthhttps://www.canva.com/

Padlet is an onlinevirtual “bulletin”boardwheregroupscancollaborate, reflect,sharelinksandpicturesinasecurelocation.PadletallowsuserstocreateahiddenwallwithacustomURLandthecreatorcanmoderateallposts.Thistoolisgreatforaplanningandengagementsession.Participantscanaddtothebulletinboardfromanydeviceincludingcomputer,smartphoneandtabletswhentheyhaveaccesstotheURL.Checkoutthisbeginner’sguide:http://www.wvadulted.org/uploads/4/2/4/9/42499625/padlet_for_beginners.pdfCost – Basic use is free, other packages available for business and schoolshttps://padlet.com/