Social Media10 Insights on how to get it right
Growth Stories
Bringing you a flavour of business
growth trends...in just 5 minutes
A Futures Coaching initiative
www.futurescoaching.com
definition
“Web-based technologies which
turn one to one communication into a
many to many dialogue”
(Chris Middleton)
not fast enough
Consumers have their own definition
For example, e-mails are NOT social media They are not social enough, not immediate enough(!) and
perhaps not new enough
But instant messaging is considered as social media
Habits form easily
Mobile is for a quick review of what others have posted, clicking, liking, checking in, occasionally tweeting
or uploading a photo
The desk top is for considered reponses, longer posts, and heavier
applications (Youtube)
on the move
exponential Apps
Apple just sold 25 billion apps4 for every person on the planet:
that's a lot of angry birds
winner takes all
Brands might not have developed the optimal response to social media,
but, today, any response is better than none
The consumer expectation is that you will use social media and brands that don't are dead or dying
everywhere expectation
According to Mashable, the following Brands use
Facebook well
- Coca Cola 40 million likes; encourages participation
- Red Bull; 27 million likes; dynamic lifestyle links
- Pringles : 19 million likes; excellent use of video
Others include Adidas (great competitions) and Starbucks
(continual updates)
success stories
So your Brand has lots of 'likers'. But how many interact in true 'social media' fashion?
According to the Ehrenberg-Bass Institute, as few as 1.3% brand 'likers' then post a reply to a Facebook page
(quoted from David Taylor's thebrandgymblog)
99% don't
"The notion that consumers want to take time out of their busy lives to watch content or even co-create it is a myth. Nobody ever wanted to do any of this. People only
think of your brand once - when they buy it."
(Source: Ben Hammersley, Wired UK. Quoted in David Taylor's thebrandgymblog)
beware the hype
think broadly
Social Media maybe the answer, but the question needs to be broader; it's about marketing in a digital age
Think games, competitions, devices, QR-codes, twitter based customer service, online delivery services..and so
much more
About Futures CoachingCelebrating 5 years!
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