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Chartered Institute of IT
15thMarch 2013
Social Media - strengths, risks, future aspirations
Charles Brooks
Principal Consultant
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Social Media
Where we were ....
Where we are now ....
Where we are going ....
Strengths
Risks
Future Aspirations
Things to consider
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Question 1top five biggest SMNs in UK?
http://www.reachhispanic.com/2011/02/03/making-the-case-for-social-media/social-media-presentation/8/13/2019 Social Media Strengths Risks Future Aspirations
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Top five biggest SMNs in UK
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Question 3Lady Gaga
What percentage of LadyGagas 35m Twitter
followers are fake?
71% are fake
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Question 4Benefiting from social media
70% of companies worldwide are
using some elements of social
media. What % are benefiting?
3% of companies get substantial
benefit from social media across all
customers, employees, partners and
stakeholders. McKinsey
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Changing landscape of technology - 1999Social discussions
Go to the office to use the best technology
Emails between 09.0017.00
Windows 2000
AOL number 1 search engine
Text messaging was starting
Everybody panicking about Y2k
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Changing landscape of technology - 2013Growth of social media with touch generation
Microsoft Livekids play indoor online
Stay at home to use the most advanced technology
Google number 1 search engine
24/7 access to emails and Internet
Cloud technologies
Job interviews through Skype
Channel shifting
8.62 per visit for face-to-face
2.83 per call for phone
0.15 per visit to a web site
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Changing landscape of technology - 2020Social media will kill conversations
Smart homes with smart appliance such at TV, fridge, alarm
14bn smartphones worldwide
Holographic AvatarsHomebase have already started......
Cashless societysmart wallets
From smart-phones to smart-jewellery
Internet embedded within carsplease drive me to nearest McDonalds
The cloud that knows it all.....data anyplace anywhere
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What is Social Media?
A group of Internet-based applications that
build on the ideological and technological
foundations of Web 2.0, and that allow the
creation and exchange of user-generated
content.
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History of social media
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Web 2.0
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Social networking in modern context
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Technology life cycle
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Mobile Technology Driving Social Media There are now more iPhones sold every day than babies born
35m apps are downloaded every day
630m smartphones in 2012 (25% increase since 2011)
44m smart mobile devices in the UK (39m non)
QR codes is growing as a quick and easy access to information
Mobile Visual Search is one of the latest technologies
Mobile technology is driving social media
Share (%) of Smartphone Audience
Oct-11 Oct-12 Point Change
Apple 26.5% 28.0% 1.5
Samsung 11.2% 24.0% 12.8
RIM 17.7% 15.2% -2.5
HTC 17.7% 15.0% -2.7
Nokia 16.0% 7.9% -8.1
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Generations driving social media
Generation Y born 1980 -2000
Do not generally use email and communicate through Facebook, Twitter, BBM
Facebook is often the portal to all sites65% of new staff joined their organisation due to a strong social media presence
Generation X born 1970 - 1979
Fully embrace email and fully embrace social mediaTwitter, Facebook ....
More than 50% of recruitment is through LinkedIn
There are pockets of groups who will not change
Generation Bloomers 19461969
Late comers to social media although now embracing it
Facebook biggest growth females 55-65
Family history and ancestry software engaged 55+
Generation Z born 2000+
Internet is regarded to be as important as food and water!
Will benefit from BYOD, smart and technology advances
Motion and Touch generation (Xbox Live and iPad)
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@BarackObama
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Relying on Twitter
for latest travel news
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Failing to control your social media channels
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Benefits of Social Media Fast communication tools for unfolding events and news
Use social media channel during times of PR crisisadmit when you
are wrongcore platform for effective crisis management strategy
Respond quickly to poor serviceidentify trending topics whether they
are positive or negative and act Recruitment through LinkedIn and Twitter is growing - difficult to stop
having a preconceived view
Mobile technology is driving social medianot just phones ....
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Risks of Social Media Bad practice for social media responsibility to rely on few individuals
Twitter is only 140 charactersnot easy to get message across
SMNs can lose popularity quicklyFacebook lost 2% UK users in 2012
Job applicants have been unsuccessful solely based on their SMNs
Organisations only paying lip service to SMNs - no interaction Addiction to social media
SMNs set their own rulesFB claim they have for all images
Social bulling is increasing
No proper control of what people publish
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Future Aspirations of Social Media Organisations will shift emphasis from web to apps and SMNs
We have started to see this through Summly
Customers will start complaint and or enquiry process though SMNs
Staff should engage with customers directly through SMNs
Merging communication toolsemail, web site, app and SMNs
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Things to Consider for Social Media Management
Establish policy and governance guidelines to save PR disasters
Social media is a customer care tool
Spread social media throughout the organisation
Its not all about Facebook and Twitter
Organisations only paying lip service to SMNs - requires cultural shift Staff welfare must be considered to save a 24/7 mentality
Can not be ignored however needs careful consideration
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Bridging theGap
for You
07972 211 084
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Notes Apparently there is not much that can be done in the way of policies although making
your staff aware of what they should and shouldn't say is a step in the right direction.
BUT if an employee does say something libellous, the company can be held accountable.
David said the best advise is to get insurance cover for this.
Here is a couple of articles I have found in relation to thisBBC one looks great:
http://www.datamonitorfinancial.com/social-media-and-cyber-liability-a-new-frontier/
http://www.telegraph.co.uk/sport/rugbyunion/club/9761630/Sales-rogue-Facebook-
posting-causes-outrage.html
http://www.brethertons.co.uk/Home/Business-Services/Commercial-Law---
Employment/Articles/Social-Networking---Where-Private-Becomes-Public.aspx
http://www.bbc.co.uk/news/magazine-20782257
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