Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Social Media: Strategy before Tactics
John Foley, Jr.CEO/CMO, Grow Socially, Inc.
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Thank you to our Sponsors – Applause!
2
Offering End to End Digital Marketing Services
Queens University of Charlotte provides educational experiences that transform students' lives and foster personal and professional success.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Before I Begin …
► Please Turn Your Phone ON!
3
@johnfoleyjrON PLEASE!SILENT but ON!
http://www.slideshare.net/growsocially
Find presentation here:
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
► Grow Socially, Inc – Support Services► Online Marketing/Social Media► Plan, Manage, Execute and Measure
► interlinkONE – Software (SaaS)► Enterprise Marketing Management
Software► Plan, build, manage, execute and measure
all marketing activities
15 Years Woot!
I love Mar(H)keting!
John Foley, Jr.CEO/CMO Grow Socially / CEO – interlinkONE
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
John Foley, Jr. - Accolades
• Jetsetter Status on FourSquare
• Mayor of iStrategy
• Ranked #16 as a Top CMO on Twitter in 2010
• 2nd runner up for this year’s B2B Twitterer of the Year Award for the B2B “Boss Tweet” Personality Category
• Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date March 2011 - http://ilink.me/booksite
• One of the 50 most influential people in Sales Lead Management by Sales Lead Management Association in 2010 - http://ilnk.me/SLMA50
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
John Foley, Jr. Accolades and Accomplishments
Book titled: “Business Transformation – A New Path to Profit for the Printing Industry” Release Date April 2011 - http://ilnk.me/lulubook
Facebook.com/johnfoleyjr
Twitter.com/johnfoleyjr@johnfoleyjr
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Overview
► What’s going on?► Social Media Marketing Plan► Effectively use social media► Identify the right audience ► Social Media – What and
Why?► Tools & techniques► Measuring effectiveness► Wrap – Q&A
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Revolution
► Erik Qualman - Socialnomics
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
MARKETING PLANIt all starts with a plan
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in CRM
Mail -Monthly Newsletter
Marketing Calendar
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media Marketing Plan
► Describe Business and Its Goals► Know Your Audience► The One Thing► Humanize Your Brand► Content Resource &
Distribution Strategy ► Measure Your Success
Strategy Before Tactics!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Know Your Audience
► Who Are They?
► Where Are They Cyclically?
► How Do They Use Social Media?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Define Target Audience► Prospecting► Customer Service► Partner Management
Audience Acquisition ► Discover► Engage► Get Found
Your Target Audience – It’s Important
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Is everyone interested in the same communication?
I’m on Twitter
I still email
I use Facebook,Twitter & LinkedIn
I love my mail
I Google for my
information
Where are your prospects and customers getting their information?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Let Others Tell Your Story
► Word-of-mouth marketing has expanded
► If you have a great company, product or service, people will spread that message for you
► Deliver relevant information, and people will return the favor
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Apple = Innovation
The One Thing
Disney = Magic
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How Will You Humanize Your Brand?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Content Resource Library Visit Resources Daily
Pull Content Make Links Measurable Push Content Out
Content Distribution StrategyResources are monitored. Content is identified and pulled, made trackable, and pushed out across platforms.
Content A
Content B
Content C
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Social Media
Compiler
ContactMatch
and Sync
Contact Database
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
How to Measure Success?
► Site Traffic► Downloads► eNewsletter Sign-Ups► Blog Comments► Questions► Shared Links► Re-Tweets► Followers► Who’s talking about you and
how?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
$
Optimize / Social FriendlyBlogs
eNewsletter Sign-UpsWhite PapersLanding Pages
OffersEmailsPolls
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Integrated Multi-Channel MarketingAction – Publish – Engage – Converse – Share
Social Media Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified Leads
Sales
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What is an Effective Social Media Strategy ?
► Online/Social Media Marketing Plan► Website► Search Engine Optimization
Online Marketing Plan
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
► Community► Conversation► Networking► Marketing► Relationships► Customer Service► Immediate
Information► Platform
What is Social Media?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Why Use Social Media
► Your Company's -Brand and Awareness► Website Traffic► More prospects to sell to► Generate interest in your Product/Service► Loyalty► Position your company► Customer Service► Another Channel
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What’s your website have to do with it?
► Social-friendly, searchable► Interactive
► Blogs► Comments► Landing Page► eNewsletter Sign-Ups► Widgets► Whitepaper downloads
► Calls to action for people to raise their hand
MUST BE ENGAGING!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Websites and Widgets
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Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Websites and Widgets
► Appealing to the eye
► Creative► Interactive► Different► Can be a call
to action
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Websites and Widgets
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Websites and Widgets
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
► Get found► Using specified keywords► Consistently updating ► Using links to other pages
of site or other websites
What is Search Engine Optimization?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
COMPANY WEBSITE
Social Media
SEO
DM/Flyer
Links
Other
Inbound and Outbound Marketing Work Together
Whitepapers,eBooks
Downloads
eNewsletter Sign-Ups
Comments & Questions on
Blog
Info/Inquiries
Webinar Sign-Ups
100 Visitors
2000 Visitors
800 Visitors
3500 Visitors
CRM
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Use Social Media Effectively
► Start with a Plan► Address Goals► Make a Schedule► Know What You Want
to Do ► Cross Promote
Across All Pages► Integrate with Website► Include in Offline
Marketing Efforts
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Identify the Right Audience
► Which Industries?► Are existing clients
online?► Connect with people
you meet► Include keywords on
your profiles► Engage with target
audiences
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Start the Conversation
► Twitter► Hashtags► Retweets► Twitter Chats
► LinkedIn► Groups► Discussions
► Blog
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Get Business Results
► Have Sales Reps Online► Share Case Studies Online► Answer Questions► Send Requested
Information► Follow Up► Connect
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tools & Techniques for Implementing Effective Social Media Campaigns
Tools► Social Media Pages► Blog► Team Approach► Cameras, Video Cameras► Link Shorteners► Platforms – Hoot Suite –
Tweetdeck► Listening – Radian6,
Sysomos, Viral Heat
Techniques► Daily Management ► Consistent Monitoring► Integration of Social
Media and Multi-Media Channels
► Consistent Online Look
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
► Listen► Share Relevant Content► Industry Specific
Content► Marketing Information► Consistently monitor for
customer service ► Continually post
relevant content
► Link all pages back to corporate site
► DON’T talk about yourself all the time
► Secure Branded URLs for each Channel
► Promote Monthly Newsletters
► Listen More
Best Practices
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tools for Measuring Effectiveness
► Link Shorteners► iLink.Me► TinyURL.com
► Google Analytics► Website
► Insights► LinkedIn, Facebook, Twitter, YouTube
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tools for Measuring Effectiveness - Listening
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
http://ilink.me
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Tools to Measure Success
www.ilnk.me
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What Are These Sites, Anyways?
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Top 4 Channels/Medias for (Most) Marketers
► Twitter: Block Party
► Facebook: House party with a business effect
► YouTube: Your own TV Station
► LinkedIn: Chamber of Commerce networking event
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What is Twitter?
► Share what you are doing in 140 characters or less
► A free social messaging utility for staying connected in real-time
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Spread the Word
http://ilnk.me/7dde
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Company
47
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What is Facebook?
► A free social network used by people & companies
► Companies can host pages and groups to self-promote
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Get Yourself Out There
Creating a page involves:► Logo► Name► Content
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Company Page
50
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What is YouTube?
► Video-sharing website on which users can upload and share videos.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Set Up a Gallery
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Big ProductionVS
Business Casual
More approachable, more interesting, more diversified, more updates!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
What is LinkedIn?
► A business-oriented social networking site
► Mainly used for professional networking
► Has more than 43 million registered users, spanning 170 industries
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
LinkedIn.com Dashboard
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Profile – Connect – Chris Talley
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Company - Profile
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Blogs
► Humanizing► Improves SEO
► Keywords► Links ► Updated Information
► Give Expertise► Updates on Company
Activities► Sharing Information
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Four Fundamentals of All Five Sites
1. Build your network
2. Engage with the network you have built
3. Be consistent
4. Track and analyze
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Customer Service: The complaint
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Customer Service: To Reply
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Customer Service: To Reply
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Keywords
► Improves SEO► Narrows down
what your site is about
► The more, the better
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
You
Your Website is Homebase
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Create Marketing Campaigns
Integrating content creation, distribution, customer engagement, and measurement of your marketing efforts
can increase campaign effectiveness.
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Expo Event8AM-6PM
Send out flyers to clients
Announce on website
Email eNewsletter (Announce)
Tell colleagues you’re attending
Send thank you cards
Enter new contacts in Excel
Mail -Monthly Newsletter
Marketing Calendar
Create Post, Link back to website
Announce on &
Comment on event’s page
Connect with Keynote Speakers on
Join in on event’s hashtag
Share speaking presentation on
Friend new contacts on
Share event article on
Share event article on
Announce booth # with video post
Follow-Up with Post & Post Pictures
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Wrap Up
► Start with a Plan► Create a Online
Marketing Strategy► Incorporate Your
Social Media, SEO and Website
► Measure the Results!
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2011 Grow Socially, Inc. All Rights Reserved.
Q & A / Contact Me! http://ilink.me/JR
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