Download - Social Media Stats you Need to Know for 2014

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Page 1: Social Media Stats you Need to Know for 2014

Social Media StatsYou Need to Know for 2014

Page 2: Social Media Stats you Need to Know for 2014
Page 3: Social Media Stats you Need to Know for 2014

Social media is the #1 activity on the web.

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Page 4: Social Media Stats you Need to Know for 2014

YouTube reaches more U.S. adults aged 18-34 than any cable network

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The fastest growing demographic on Twitter is the 55–64 year age bracket. This

demographic has grown 79% since 2012.

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The 45–54 year age bracket is the fastest growing demographic on both Facebook

and Google+.

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142 million U.S. Facebook users (and growing) are “mobile only.”

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93% of marketers use social media for business. Only 7% of marketers say they don’t

use social media for their business.

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Even though 62% of marketers blogged in 2014, only 9% of US marketing companies

employ a full-time blogger.

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74% of Americans are unfamiliar with the concept of checking in to a location via mobile

device, and only 3% have ever checked in.

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Only 33% of Americans have ever followed a brand on social media.

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In the past year, 12 million more Americans have started to visit a social media platform daily (rounding out a healthy 22%).

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53% of Twitter users have been a member for less than a year, compared to just 19% for

Facebook.

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In 2010, the Social Habit research found that just 47% of Twitter users actually sent tweets.

Now, 76% of Twitter users tweet.

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68% of Instagram users are female, 70% of Google+ users are male, and at least 84% of

Pinterest users are female.

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41% of internet users who make more than $50,000 per year are on Pinterest, compared to only 12% for Instagram

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73% of U.S. adults use Facebook (179 million) which means that more than a billion users are non-American

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