Tweet-up and be counted:achieving real social media ROI
Peter Granat
CEO, Cision Europe
#cisionuk
#cisionuk
Not enough metrics?
Too many!
#cisionuk
#cisionuk
?
#cisionuk
6 #cisionuk
7 #cisionuk
8 #cisionuk
9 #cisionuk
10 #cisionuk
11 #cisionuk
12
Starting small....
#cisionuk
13 #cisionuk
14
Client services - often the easiest
place to start is the “social phone”
#cisionuk
CISION.com CisionPointblog.cision.com
THE WEB
#cisionuk
CISION.com CisionPointblog.cision.com
PAID WEB MARKETING
#cisionuk
0
500
1000
1500
2000
2500
0
20
40
60
80
100
01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010
Page
view
s and
Ent
ranc
es
Goal
Con
vers
ions
Goal Conversions Unique Pageviews Entrances
#cisionuk
#cisionuk
#cisionuk
20 #cisionuk
#cisionuk
22
Going large....
#cisionuk
#cisionuk
24 #cisionuk
25
Like other comms, SM programs are built
on strong creative and integration
#cisionuk
#cisionuk
When your marketing is revenue-
generating you’re on to a good thing
#cisionuk
28
Integration can happen whether you
drive it or not – so plan for it
#cisionuk
29 #cisionuk
Cision Social Journalism StudySeptember 2010N = 279
30 #cisionuk
Cision Social Journalism StudySeptember 2010N = 279
31 #cisionuk
Cision Social Journalism StudySeptember 2010N = 279
Cision Impact Scores
Response of sales to increases in Publicity.
#cisionuk
#cisionuk
34
And there’s more....
#cisionuk
#cisionuk
#cisionuk
#cisionuk
38
1. Starts with knowing the business objectives
2. Build communications objectives around them
3. Use social media metrics as KPIs not ROI
4. Start small – easy wins– to build a business case
5. Integrate with other marketing and business
activities where possible
Five rules for achieving social media ROI
#cisionuk
Top Related