Social Media Social Media Residency PPT Residency PPT
ProjectProject
Tommy Mulligan MSN, RN CPTCTommy Mulligan MSN, RN CPTC
Mayo Clinic JaxMayo Clinic Jax
Increasing Participation and Increasing Participation and Attendance to Local Chapter Attendance to Local Chapter
Meetings for the International Meetings for the International Transplant Nurse Society Transplant Nurse Society
through the use of Social Mediathrough the use of Social Media
ObjectivesObjectives
Define Social MediaDefine Social Media Learn the ins and outsLearn the ins and outs Develop CompetencyDevelop Competency Implement StrategyImplement Strategy Track Metrics and Success/FailuresTrack Metrics and Success/Failures Ask for FeedbackAsk for Feedback Remain Dynamic and OpenRemain Dynamic and Open
Become Familiar and Become Familiar and Competent with Competent with
Chosen Social Media Chosen Social Media PlatformsPlatforms
Practice before PublishPractice before Publish Trial and error to test functionality, Trial and error to test functionality,
presentation and interconnectednesspresentation and interconnectedness
Choose best way to inform audience of Choose best way to inform audience of new conversation being startednew conversation being started
Launch Launch
Implement StrategyImplement Strategy
Where will most bang for buck come Where will most bang for buck come from?from?
Keep content relevant and updatedKeep content relevant and updated Focus on what will motivate and Focus on what will motivate and
generate a call to actiongenerate a call to action Allow for a conversation for all involved Allow for a conversation for all involved
to be created and nurturedto be created and nurtured Show BenefitShow Benefit
Track MetricsTrack Metrics Utilize preexisting tools within Utilize preexisting tools within
each platforms to test success of each platforms to test success of campaign reach and interaction campaign reach and interaction with audiencewith audience
Use metric data to revamp and Use metric data to revamp and revisit strategies not as revisit strategies not as successfulsuccessful
Keep track of meeting Keep track of meeting attendance post social attendance post social campaigns to test effectivenesscampaigns to test effectiveness
Ask for FeedbackAsk for Feedback
Approach those who attend the meetings Approach those who attend the meetings to see what medium that brought them to see what medium that brought them therethere
Ask for suggestions and feedback about Ask for suggestions and feedback about what they liked or not with marketing what they liked or not with marketing efforteffort
Implement suggestionsImplement suggestions
Continue to Remain Continue to Remain DynamicDynamic
Keep ear to the ground so to speak on updates Keep ear to the ground so to speak on updates to current social platforms and to new possibly to current social platforms and to new possibly relevant platformsrelevant platforms
Change the conversation content and style and Change the conversation content and style and ensure it is not just one sidedensure it is not just one sided
Include anyone and everyone who wants to Include anyone and everyone who wants to help and that brings new ideashelp and that brings new ideas
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