Posting at the wrong timeThere’s no point posting quality content if you’re doing it at the wrong time!
Knowing the time of day when people are most receptive to posts is invaluable but
Time vary from channel to channel and Industry to Industry. So make sure to use
tools like FloTape and Hootsuite to find out the best time to post and schedule.
Use Social Media Management Tools
Adopt ‗We Hear You and Value Our Customers. We Will Make This
Right Immediately!‘ approach and turn a disgruntled customer into your
brand‘s evangelist!
When you deal with complaints effectively, disgruntled customers will tell their
friends how awesome your company is and what great customer service you
offer.
Talking about Yourself >20%Nobody follow a company that only posts press releases about themselves.
3
In Social Media – the golden rule is the 80/20
80% of the time you want to add value to your visitors with non-business
content that‘s informative and entertaining that‘s related to your brand and then
it‘s OK to sprinkle self-promotional content 20% of the time.
Not Using Visuals40% of people will respond better to visual information than plain text - Zabisco
4
A Picture really is worth a thousand words — Act Accordingly.
Consumers are not going to read lines of text on your feed and you may be
missing out on a huge opportunity to connect with these audiences. Instead, use
illustrations, funny videos and clever images to attract and retain your followers.
Take Mr. Relander‘s advice
―Only choose the networks that have the most targeted prospects
and the largest audiences.‖
Instead of spreading your marketing efforts thin on many social media sites, the
better thing to do would be to choose one or a few social media sites and then
focus your efforts there.
It‘s difficult to build up an army of engaged social media fans if you‘re not regular
and consistent in your activities. Just like real life, it takes time and effort to build
up relationships with people online, and to keep them interested you need to post
often. Prepare your posts or articles in advance and schedule them to publish
while you‘re away or busy.
Remember Social media is not a ―set it and forget it‖ medium.
Each social media channel has its own language, customs and audience
Businesses should make the effort to understand how each individual platform works
and tailor their messages and content to be platform specific
Make use of social media management tools like FloTape, Hootsuite,
SocialOomph, or Sprout Social
These tools can manage, measure, and analyze your social media marketing
initiatives. You can schedule posts, engage with users, and track metrics more
easily from one central location.
Love Quantit y over Qualit yIf you put all your focus on the numbers, you lose sight of your purpose.
Focus on Engagement Metrics
Getting thousands of fans to your site can be a true sign of success for your
planned event. However, you should only really aim for the most organic fans.
You should always focus on engagement metrics like no of likes, comments,
retweet, favourite and shares by existing fans or followers. Basic engagement
metrics may be found in your social account dashboard.
Not Measuring ImpactIf you don’t know your audiences reaction to your social media updates,
you might be wasting your time and efforts.
Set Goals. Choose Metrics. Track and Measure.
First, decide exactly what your goals are and make a list under each of your social
media site. Choose the metrics that define your objective success and then
measure your activities against metrics. You can obtain social media analytics
using a variety of social media management tools.
Brands that measure their results will know which posts don‘t work, and will
know to avoid those in the future.
Single window access to various social platforms- Power of Social Media in Your hands
Introducing FloTape – A Social Media Management Tool
Create team members
with specific roles and
responsibility and assign
suitable task to achieve
performance goals.
Collaborate
Create, review, edit, schedule
approved content and Publish on
various social media platform with
workflow engine
Schedule & Publish
Monitor and listen your audience on
important post and engage with
them in real-time
Track and Engage
Use campaign building tool
to optimize your social
media expenses with help
predefined and optimized
templates and metrics.
Optimize
Measure various social
performance indicator as
well as Google analytics
and modify your social
media strategies.
Analyse
Manage your Social Accounts from FloTape Dashboard
Stay Tuned with FloTape
Open your Free Account
flotape.com
Write to Us
Hangout with us
+flotape
Start Conversation
@flotape
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