PinterestSocial Media Marketing & Communication Mai
Hayashi
What is Pinterest? History -Developed and started a closed beta
version inDecember 2009 (Invitation-only site) -Launched in March
2010 -Founders -Ben Silbermann, Paul Sciarra, andEvan Sharp
"Pinterest is a virtualpinboard, Pinterest allows you
toorganize and share all the beautifulthings you find on the web.
You canbrowse pinboards created by otherpeople to discover new
things andget inspiration and get inspirationfrom people who share
your interest "
What is Pinterest Contd Summary -10.4 million registered users
-Choose a connection with either facebook orTwitter -retaining and
engaging users as much as two tothree times as efficiently as
Twitter was at a similartime in history
How to Enjoy Pinterest Pin it! -drag or add it to the bookmark
barhttp://www.youtube.com/watch?v=gRwy0mOAJ7U -Smart phone
How to Enjoy Pinterest ContdCreate your own pinboard! -Erikka
Sue http://pinterest.com/er1kka/
Fun Facts about Pinterest (Statistics) US -97% of Pinterest
users are women -age 25-34 are the biggest demographic -Top
interests on Pinterest:crafts, gifts, hobbies/leisure,
interiordesign, fashion designers/collections
UK -the majority of Pinterest is male, and the ratiois 55(male)
to 45(female). -Top interests on Pinterest: venturecapital,
blogging resources, crafts, Webstats/analytics, SEO/marketing
Fun Facts Contd More than one-fifth of Facebook-connected users
are on Pinterest daily (which represents more than 2,000,000
members). Top areas of the country for Pinterest users: East South
Central (Mississippi, Alabama, Kentucky, Tennessee) and West North
Central (Minnesota, Iowa, Missouri, Nebraska, South Dakota and
North Dakota)
Fun Facts Contd The average Pinterest user spends 98 minutes
per month on the site, compared to 2.5 hours on Tumblr, and 7 hours
on Facebook Daily Pinterest users have increased by more than 145
percent since the beginning of 2012
Top Corporate Companies Real Simple (34,517 followers), HGTV
(17,824 followers), Nordstrom (9,886 followers), Whole Foods
(14,217 followers), Better Homes and Gardens (15,127 followers),
Kate Spade (16,371 followers), Etsy (53,784 followers)
Sports Teams Boston Red Sox http://pinterest.com/bostonredsox/
Boston Celtics http://pinterest.com/bostonceltics17/-Engaging with
their fans and promotingtheir gears.
ESPN ESPN PR http://pinterest.com/espnpr/ NBA on ESPN
http://pinterest.com/nbaonespn/
College NYU http://pinterest.com/srcnyu/ USC
http://pinterest.com/uscbookstores/?d University of Mount Union
http://pinterest.com/purpleraiders/
More About Pinterest Vimeohttp://vimeo.com/- Pin It!
bookmarklet now supports videos from Vimeo Make the brands look
more professional
Suggestions Engagement and embracement are still necessary. The
number of Pin it! gauges your passion to tap into the groundswell.
Pinterest is growing and getting bigger and bigger, but consider if
you really need to launch your own account Be strategic.
References
Vimeohttp://www.prnewsonline.com/watercooler/Pinterest-Adds-Vimeo-Integration_16297.html
Why Pinterest is 2012s hottest
websitehttp://www.cnn.com/2012/02/06/tech/web/pinterest-website-cashmore/index.html
7 ways to use Pinterest to promote your
businesshttp://www.prdaily.com/Main/Articles/10760.aspx 17
Pinterest stats to show your boss or
clienthttp://www.prdaily.com/Main/Articles/10905.aspx 7 ways
Pinterest can boost your
SEOhttp://www.prdaily.com/Main/Articles/10896.aspx