Social Media is Already
Changing Your Business
Brian Wallace, President, NowSourcing, Inc.
Overview• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
What is Social Media Marketing?Going “Viral”Listening postsTwo-way conversationsSEOBrand awarenessIncreased awarenessIncreased sales
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
Twitter• Followers• Data Mining• Customer Service• Breaking News• Good old chat• Scoop the reporters• Beat the competition• Scalability improved
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
Dispelling MythsMyth #2: Isn’t social media just for “kids?”
Reality: Nope, social media is for all.
Dispelling MythsMyth #3: I’m a small business, does social
media really apply to me?
Reality: It was made for you.
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
Planning Your Social Media Strategy • Set your goals• Establish team responsibilities• Find the “influencers”• Listen to the good, the bad, and the ugly• Join the conversation• Listen some more• Measure against goals
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How Do You Measure Success? • Reputation Management• Q&A
How to Measure Success• New industry, lots of debate• Traditional ROI need not apply• Conversations / Conversions• Links• Authority• Google Links• CPM models• Response Time• Sales• PR
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How do you measure success? • Reputation Management• Q&A
Reputation Management• Proactive = raw, unvarnished opinion• Reactive = PR nightmare
Danger! Danger!
• What is Social Media?• Know Your Way Around• Dispelling Myths• Planning Your Social Media Strategy • How do you measure success? • Reputation Management• Q&A
Creditshttp://blog.jippidy.com/wp-content/uploads/2008/08/yellow_o_large.jpghttp://www.flickr.com/photos/stabilo-boss/93136022/sizes/o/http://informationarchitects.jp/web-trend-map-2008-beta/http://www.sifry.com/alerts/Slide0005.gifhttp://www.sifry.com/alerts/Slide0006.gifhttp://www.emarketer.com/images/chart_gifs/094001-095000/094505.gifhttp://www.gapingvoid.com/history76156222.jpghttp://www.fredfrap.com/intro%20page%208.29.02.htmhttp://mashable.com/2007/06/23/facebook-in-40-years/ http://flickr.com/photos/38521378@N00/792997159/http://www.hatedorloved.com/index.php?view=unpopularhttp://www.money.co.uk/article/1000390-13-year-old-steals-dads-credit-card-to-buy-hookers.htmhttp://www.mesheast.com/radian6-lands-worldwide-leading-pr-firm-weber-shandwick/6/http://flickr.com/photos/intrigueimages/315265442/http://flickr.com/photos/jhhwild/1781000505/http://www.flickr.com/photos/grantp/2336898926/http://flickr.com/photos/50698336@N00/2735401175/http://www.edelman.com/image/insights/content/Social Pulpit - Barack Obamas Social Media Toolkit1.09.pdf
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