Veerle De Jaeghersocial media marketeer (coach & trainer)
also organisator of i-Trainingenthusiastic young entrepreneur
jong voka & JCI member
@veerledejaegher
choose some.. not all, not one!
• not by number of users
• by goal, style & type of users
• different medium, different tone of voice
• strategy: multiple purposes
• map of content
• mediaplan
create valuable content
• resources lists(e.g. : www.sportnext.nl, www.tyrsday.com, enas-sport.net/media-library/links)
• social media reflex
• social = dialogue ! interactions! engage!
• create added value, no pure promotional/commercial content!
monitor & measure
• screening of posts by others about you & related topics
• identify superfans
• use tools to facilitate
continuation
• how to extend current audience?
• follow up of graduates
• broaden audience: partners, suppliers, investors, other schools, journalists, influentials, ...
• internal network: educate, inspire & involve them
• give a reason to keep up with your social media: win-win
• keep them truly connected
variety & originality
• interview (text or video) • demo • article• anecdote• question • game • tips, advice• announcement• quote• …
social media team
internal:
• from multiple divisions
• with a social media policy (guidelines)
• on a time-saving structure
• supported by ambassadors (teachers AND students, involve them!)
• ..
look around & collaborate
external:
such as
a company that provides a platform (offline + online) for sports professionals, companies & organizations in the sports business
= a community (Benelux) to help them find jobs, internships, create partnerships, collaborate and grow the sports business
…for Facebook pages
• erase URL after preview is made in post
• like & interact on other pages in behalf of yourorganisation
• be proactive: prepare 10 worst case scenarios
• organise photo albums as IRL
• add customized tabs with Woobox, Shortstack, .. and complete with tab image
• track statistics to pay attention to Edgerank
…for Facebook event pages
• post updates in Facebook events
• paste URL into ticket box for events
• start inviting people yourself
• use different images for every event:
…for Twitter
• use lists (e.g. professors or on topic) https://twitter.com/slk8500/lists/mediawijs/members
• install a tweetwall, especially at events
• make sure your bio is complete & correct
• dont follow inactive accounts or bots
• force not to be followed, neither to befollowed back
• write unique content, no copy/paste fromFacebook but rather breaking news & info
…for LinkedIn profile
• be a leading example
• create a customized URL
which can also be used in your mail signature
• add tags to those 3 links instead of ‘company website’ & refer to significant social media
• recognisable picture (namesakes! e.g. Neil Rogers: 92 in UK only!)
…for LinkedIn company page
• request all employees to link to correct page
• like = share
• give = get (do not only ask for help), giveadvice, news and a look behind the scenes
• determine your top distributors by ‘how yourank for profile views’ feature
• add featured group on your page if available
• showcase page for sports section?
http://youtu.be/icBHQmtkU80
• use ‘LinkedIn for education’ tool: https://www.linkedin.com/edu
…for YouTube
“YouTube has become a critical tool for young athletes looking to get attention from college coaches and recruiters”
cfr. athletes who got rich & famous on YouTube:
http://monetizepros.com/blog/2014/25-celebrities-who-got-rich-famous-on-youtube/
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