Download - Social media in 2012 by jez jowett for fanographie

© Havas Sports & Entertainment

Social, Sport & EntertainmentWhat next in 2012?

#Jezmond (400 SoMe campaigns, 2billion engagements)

© Havas Sports & Entertainment2

Tomorrow is HereSays almost everyone

“Social media is the on-going conversation of the planet.

As time goes on, it is my home on the internet.

It is my home page, the place where I spend the most time.

It is where I do business. It is where I hang out with my friends.

It’s where I find out about new movies, television and products.”

Kurt Sondregger, VP Marketing, Ploom, 2008


Hi,

Jez here. I love Travis - I hear they are doing a live gig from Boston tomorrow night at 2100GMT that is going to streamed on AOL Live and then available on DVD

Jez

Social conversations since 1999Using the internet


FUCK OFF YOU MARKETING TWAT.This is a forum for fans not sales!

58 other people liked this comment

Earned media could not be boughtFans and passions first


Hi there, Marketing Twat here. Thought you might like to know that Travis are doing a gig from Boston tmw night at 2100GMT on AOL Live

458 other people liked this comment

Earned through ‘value exchange’Honesty, personality, content, relevance.


Thanks for the info! :-)

Conversation leads to relationshipInfluencer + social currency


Quickly up to yesterday…The $15k Mexican Tweets


1. Content is ElvisContent fuels conversations

8


2011 sport clips & viralsSport + WOW factor (or humor) = entertainment

9

http://www.youtube.com/watch?v=vt4X7zFfv4k


2011 most viewed clipHow far will a fan go ?

10http://www.youtube.com/watch?feature=player_embedded&v=smtROJs-8BU


2. Conversations always onConversations around content

11


3. Power of CommunitiesContent & conversations communities

12


4. Connectors & InfluencersWOM and genius

13


5. Technology FascinationWhat the toys can do


1. Social media confidence

✔

2. SoMe analysis and science ✔

3. Smartphone penetration & free wifi

✔

4. Stories and events worth sharing

✔

2012 A World Record Year?The year of Sports and Entertainment


Social Media 2.0 Beyond Fans and Likes with engagement scores


Social Media Strategy & Commitment Not just tactics


Sports Social SubscriptionsFans using micro-payments or credits


Sports & Technology & Social SharingReal time, live from and interactive


The Social Olympics 2012Record Breakers


Location Based EntertainmentCheck in and win.


Live Events Get GreenerCarbon neutral, sustainable, fun recycling.


Social-CommerceThe High St on Facebook


Digital ConciergesYour own social PA. The new ‘Chief Listener’ job title


Million Dollar BloggersSyndication and retreating


Digital Amnesty DaySwitch off, have a conversations, face to face.