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Using SOCIAL MEDIA to extend your story and create a conversation
BLOGS, TWITTER, FLICKR, SOCIALBOOKMARKING, SOCIAL NETWORKING,
VID SHARING
Storytelling tools
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To Mobilize: creating opportunities for people to get involved
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Feature Film Series
Interactive Comic
Player Remixes Mobile Live Events
To Extend: story, characters, themes, experiences
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AD AGENCYBUZZ
INDUSTRYBLOGS
ENTERTAINMENTBLOGS
EARLY ADOPTER WOM
MAINSTREAM CULTURE
NICHE
MAINSTREAM
PERIOD DRESSED FLASH MOBS /BUSINESS CARDS
IN-CHARACTER TWEETS
MOCK AD AGEPAPER
RESULTS:
Rise in viewing
MAD MEN extends its story, characters and social reach.
This slide was produced by @alexjohnson_
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To Discuss: topics, social change, themes, stories, and characters
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FINDING A VOICE
Story voices- Characters- Locations- Themes- Narrator
Behind the Scenes- Team Members share process- Documenting BTS of your project
Your own voice- Sharing interests- Sharing creative process
It’s about being comfortable and consistent
There are many ways to start a conversation
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THE VALUE of building a social mediaframework around your project & yourself.
1. A chance for feedback and discussion
2. An opportunity to build an audience around one’swork that can travel beyond a single project
3. A creative outlet
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BEING REALISTIC How to determine what’s best for your project?
1. Time requirements
2. What outlets and accounts make sense
3. How to staff for it
4. Reducing time but increasing value
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Building an audience for your future
1. Consider your own audience habits - what attracts your attention?2. Who is your audience and why will they care?3. Spend time thinking like your audience4. Create a two-way conversation5. Be prepared to spend time responding6. Build trust7. Think of your audience as collaborators8. Have a clear call to action9. Reward and Respect the audience10. The audience can not be controlled11. Some tools aren't for everyone12. Creating accounts won't build the audience for you13. Being willing to experiment14. Share your findings openly with other filmmakers
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6 TOOLS & SERVICES to get you started
WORDPRESSTWITTERFEEDBURNERFACEBOOKDELICIOUS FLICKR
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For more on visit WorkBookProject.com
Prepared by @lanceweilerSpecial thanks to @alexjohnson_
Comments, questions or additions please contact us [email protected]
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